1. We’ve been connecting marketers to
customers and influencers through
quality content since 2007.

2. Social Media Today Delivers Not Just
Leads, But Relationships
We work with you to identify:
• Goal
• Secondary Goal
• Purpose
Content Sharing
Leads
Purpose

3. Social Media Today
By The Numbers
375,000
• Page-views: 1,490,000
• Unique Monthly Visitors: 700,000
• Company Size: 21% of our audience is 500+
• Purchasing Authority: 79% of our audience
has purchasing authority.
309,000
136,000
Social Media Today is among the ten most popular industry media sources for digital marketers*
Source: MarketingProfs.com

4. Work With
Social Media Today
Directed Influencer Identification & Recruitment
Webinars
Custom eBooks
Sponsored Posts Campaigns
Research
Hosted Content on Social Media Today
Social Media Expert Boost
Traditional Display Advertising

5. Influencer Campaigns
We have a proven track record of reaching thought leaders
and high level audiences across a range of verticals. We'll
identify, recruit & manage a group of promising subject
matter experts to write and produce content that your
company can brand. We don't only publish content, we
create community and you can become a vital part in
helping create that community.

6. Webinar Sponsorship
“Best Thinkers” Series Custom Webinars
Sponsor webinars from “Best Thinkers” Series
every Tuesday at 12pm ET.
Choose topics from suggested schedule that
dovetail with your product suite and goals.
Opportunity for consistent thought-leadership
and lead-generation
Approximately 1500 weekly registrants for Best
Thinkers Series webinars with 43% attendance
rate
Sponsor a custom webinar on a topic
co-developed by sponsor and Social
Media Today.
Sponsor may suggest panelists,
including clients or representatives from
organization.
Opportunity to leverage our engaged
audience and establish thought-leadership
61% of webinar attendees share their notes
upper management & colleagues.
“…Each time I participate, I take away at least one new piece of news I can use. Thanks for
providing informative and insightful platforms with newsworthy pragamatic
speakers/commentators.”
Peter B. Carzasty, CEO, Geah, LTD.

7. Webinar Sponsorship
#SMTlive Spider Tweetchat Analysis 4/10
During each webinar, our guests are
not only listening to the panel,
but participating in our #SMTlive
Tweetchat
25% of webinar attendees can be
found conversing and engaging in
the #SMTlive Tweetchat

8. Custom eBook
eBook developed around social collaboration for sales, service, and
productivity.
Social Media Today will select top influencers to contribute to eBook.
Social Media Today handles everything from conceptualization to
promotion and distribution.
Lead count is guaranteed.
Gain an enduring asset that can be leveraged for thought leadership and
lead generation.

9. Sponsored Posts
Your post. Our platform.
Reach our professional readers in an editor-approved context with
sponsored posts. Establish sharable thought leadership in a featured,
front-page position and take advantage of our social reach. It’s paid,
owned, and earned media all in one.

10. Original Research
Leverage Social Media Today’s influencers to produce original research.
Social Media Today will stage and host survey with the ability to target key geographies
and demos based on target audience.
Submit questions to be included in the survey.
Interview key business leaders for inclusion in whitepaper.
Compile results, interviews and expert analysis for production of whitepaper.
Distribute after publication with no limitations.
Whitepaper has capacity to expand to a platform-ready (iPad, Kindle, etc) version with
embedded videos, links and content.

11. Hosted Content
Host:
Leverage existing libraryof content and host selected,
relevant eBook and webinar archives on SMT behind
registration.
Promote:
Once content is on SMT site, it is promoted to
audience for lead-generation via Sponsored Posts, Twitter
and Newsletters.
Supply:
Opportunity for consistent supply of leads through
evergreen content.

12. The Process: Step 1
eBook Excerpt:
Excerpt is featured as a Sponsored Post on the Social
Media Today homepage and promoted to audience via
traffic to the site, Twitter and Newsletters.

13. The Process: Step 2
eBook Download:
Sponsored Post features CTA’s to download the rest of the
eBook, leading to a registration page where we capture
leads and the user downloads eBook.

14. Display Advertising
CPM
Top Banner
(728x90)
Top Side
Banner
(300x250)
Bottom Side
Banner
(300x250)
Social Media Today $20 $15 X
The Energy
Collective $20 $15 $12
SmartData
$15
Collective $30 $20
HealthWorks
Collective $30 $20
$15
Sustainable Cities
Collective $30 $20
$15
Create an ad campaign on select
communities to address your target
market and fit your budget.
728 x 90
300x 250
“We’ve been using Social Media Today for ads since they first began accepting display ads. They have
the target audience we are looking to reach which are VPs, Directors, Managers and Strategists that
use social media.”
-Jennifer McNabb, Spredfast

15. Lead Nurturing For All Campaigns
Leverage Trust:
Converting a lead to a customer is based on trust. Let
us leverage the trust that our audience has in SMT to
deliver your message.
Deliver:
Deliver content to a self-selected, engaged audience
based on expressed interest in key topics.

16. The Social Shake-Up
For the second year in a row we are bringing together all the best stories we can find that
prove this point: that what our friend Brian Solis calls the “future of business” is happening
now, and it is more transparent, more productive and human than ever before.
Over 500 of the top business leaders
Real life case studies from brands on the frontlines of
social business
Unparalleled opportunity to network and prospect
Highlights from the Shake-Up
“I have been having meetings for the last two weeks on partnerships and for new business
with so many of the companies there. Seriously one of the few conferences we have been to
that has been worth the time and energy of being there all day. I hope you guys come back!
-Kashi Sehgal Co-Founder & CEO
Gigabark

17. Contact Us
We’re here to help.
Whether you are looking for an ad campaign or a
multi-tiered content marketing initiative, we’ll help
you design an approach that fits your marketing
needs and you budget.
advertising@socialmediatoday.com