The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times? Join us in this webinar as our content experts discuss: Examples of content that goes viral, with explanations why How to ask the right questions of your own content, so each message you send out has potential Kinds of strategies to apply at different parts of the process for best results And how to analyze those results in a realistic, goal-appropriate way

1. Storytelling Gone Wild: The
Key to Creating Viral
Content
#SMTLive

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Tell your story. Reach more people. Grow your business.

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Join the Conversation…
Follow along and share
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Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design
strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought
leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought
leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects;
bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce?
Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live
presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia
storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T,
CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm
that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of
60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their
sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into
the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more
than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts
that their audiences deserve. @hillyprods

6. #SMTLive
What Is Viral Content?
Content that
is liked by
thousands
and shared
by millions
@AskJamieTurner

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You’re Goal is
Reach X Impact
@AskJamieTurner

8. #SMTLive
Sometimes, the experts
can’t figure out why
something catches on.
@AskJamieTurner

9. #SMTLive
For Example…
@AskJamieTurner

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But We Do Know This…
@AskJamieTurner

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You’re Goal is
Reach X Impact
@AskJamieTurner

12. #SMTLive
Super Bowl 50: Wins and Losses
Celebs Animals Babies
Steven Tyler
Skittles
photocred:MikeMozartviaFlickr
Baby’s Ultrasound
Doritos
photocred:MikeMozartviaFlickr
Singing Sheep
Honda
photocred:RileyviaFlickr
data source: abcnews.go.com, Super Bowl 50: The Stories Behind Some of This Year’s Ads
@BreeBaich
88%of my Facebook Community
According to My Facebook Community
#PuppyMonkeyBaby

13. #SMTLive
Message
core
What’s Your ACE?
@BreeBaich
Audience
who is your
Channel
what
will you use
Emotion
what
are you trying to stir
#SMTLive

14. #SMTLive
Big Data White Paper
@BreeBaich
Curiosity
winning titles stir your

15. #SMTLive@HillyProds

16. #SMTLive@HillyProds

17. #SMTLive@HillyProds

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• Hotel Travel Tips
• I’m Trying These Brilliant Tricks During My Next Hotel
Stay! (*)
• Make your next family hotel stay bearable
• None…they are all horrible and not interesting! ! !
*TipHero.com actual headline
AUDIENCE POLL

19. #SMTLive@HillyProds

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Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…

21. #SMTLive@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…but so far away

22. #SMTLive@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…but so far away

23. #SMTLive@HillyProds
www.hillyproductions.comm
www.linkedin.com/in/jameshilliard

24. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel

25. #SMTLive
Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design
strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought
leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought
leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects;
bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce?
Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live
presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia
storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T,
CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm
that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of
60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their
sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into
the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more
than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts
that their audiences deserve. @hillyprods

26. PAGE 26
www.gotowebinar.com
Tell your story. Reach more people. Grow your business.

27. #SMTLive
In Loving Memory of Robin Fray Carey
CEO and Founder of Social Media Today