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Why Nepali Businesses 
Need Social Media?
The Potential?
Data penetration in Nepal alone has reached 
8.68 million subscribers 
and is increasing by more than 
1.84 million per ye...
Mobile penetration alone is 72.58%! 
Out of which 79.59% are in Facebook. ! 
And Twitter stands as 12th most visited site ...
But why ˝ 
Social Media?
Reach that expands beyond Nepal 
53% of the people recommend the product they like via 
93% of shopping decisions are infl...
Platform that beats Traditional 
Media! 
Only 14% of the people trust traditional advertisements, 
where as 90% trust peer...
Social Media has overtaken porn as the #1 activity on 
the web 
And 93% of marketers use social media for business!
An Amazing Medium for Realtime Marketing!
And it is much COST EFFECTIVE!
Meanwhile in Nepal…. 
Average Engagement by Nepali Brands: 0.24%! 
Average response rate: 54%! 
Highest likes Facebook: 61...
Thus, it’s clear, Businesses in 
Nepal have not been able to 
! 
! 
tapSocial Media 
Thus missing out on: 
Potential Custo...
The more informative your 
persuasive 
advertising, ˝ 
the more ˝ 
! 
! 
it will be. 
David Ogilvy
Let’s Change the Way we Advertise 
Let’s Tell Wonderful Brand 
Stories, Together! 
–Sneha Koirala 
snehakoirala@gmail.com ...
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Why Social Media is essential for Nepali Businesses?

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It talks about why Social Media is important for any businesses, especially those in Nepal. Supported with data and facts, it justifies that the time is ripe for business to be more social and more approachable!

Publié dans : Médias sociaux
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Why Social Media is essential for Nepali Businesses?

  1. 1. Why Nepali Businesses Need Social Media?
  2. 2. The Potential?
  3. 3. Data penetration in Nepal alone has reached 8.68 million subscribers and is increasing by more than 1.84 million per year! 33% of population is already using internet, from last year’s 26% Source: http://www.ktm2day.com/2013/08/27/nepal-witnesses-significant-growth-in-internet-services/
  4. 4. Mobile penetration alone is 72.58%! Out of which 79.59% are in Facebook. ! And Twitter stands as 12th most visited site in Nepal with ! 0.6% of total global users! Source: http://www.slideshare.net/indradhoj/new-and-social-media-in-nepal-an-overview
  5. 5. But why ˝ Social Media?
  6. 6. Reach that expands beyond Nepal 53% of the people recommend the product they like via 93% of shopping decisions are influenced bySocial Media
  7. 7. Platform that beats Traditional Media! Only 14% of the people trust traditional advertisements, where as 90% trust peer recommendations!
  8. 8. Social Media has overtaken porn as the #1 activity on the web And 93% of marketers use social media for business!
  9. 9. An Amazing Medium for Realtime Marketing!
  10. 10. And it is much COST EFFECTIVE!
  11. 11. Meanwhile in Nepal…. Average Engagement by Nepali Brands: 0.24%! Average response rate: 54%! Highest likes Facebook: 611,589 (Ncell)! Highest number of followers in Twitter:11k (Ncell)! Source: http://www.ekantipur.com/2014/08/16/business/nepali-businesses-jump-on-social-media-bandwagon/393666.html
  12. 12. Thus, it’s clear, Businesses in Nepal have not been able to ! ! tapSocial Media Thus missing out on: Potential Customers! Customer Service and Satisfaction! Global and Local Competition! Cost-effective means of Advertisement
  13. 13. The more informative your persuasive advertising, ˝ the more ˝ ! ! it will be. David Ogilvy
  14. 14. Let’s Change the Way we Advertise Let’s Tell Wonderful Brand Stories, Together! –Sneha Koirala snehakoirala@gmail.com @Adruptweets

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