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Twitter & You
       140 characters. Don’t be a douche.



A cra sh co urse in m ic ro bl og gi ng
Twitter & You
       140 characters. Don’t be a douche.



A cra sh co urse in m ic ro bl og gi ng
What is Twitter?

“Microblogging” platform

140 characters

“What are you doing?”

Started as status updates
What is Twitter?

“Microblogging” platform

140 characters

“What are you doing?”

Started as status updates
Twitter
Twitter
Twitter
How it Works

Updates, called Tweets, from people you follow show
up on your Twitter homepage.

If someone is following yo...
How it Works

Updates, called Tweets, from people you follow show
up on your Twitter homepage.

If someone is following yo...
How it Works

Direct Messages are private messages visible only to
the person you have sent it to.

You can only send DMs ...
Twaffic
Ranked 27th worldwide for
traffic (via Alexa)

16 million Tweets per day

400k-800k Tweets per hour

Feb 2009: 6 mi...
Twaffic
Ranked 27th worldwide for
traffic (via Alexa)

16 million Tweets per day

400k-800k Tweets per hour

Feb 2009: 6 mi...
Twaffic

Feb 2009: Twitter was the
third most used, and the
fastest growing social media
network:

   #1 Twitter: 1382%

  ...
Twaffic

Feb 2009: Twitter was the
third most used, and the
fastest growing social media
network:

   #1 Twitter: 1382%

  ...
Twistory & Twivia


Created in 2006 by Evan
Williams and Jack Dorsey as
SMS platform

Original codename was twttr;
inspire...
Twistory & Twivia

“We liked the SMS aspect, and how you could
update from anywhere and receive from
anywhere.”

“We wante...
Twistory & Twivia

“We liked the SMS aspect, and how you could
update from anywhere and receive from
anywhere.”

“We wante...
Twistory & Twivia
“So we did a bunch of name-storming, and we came
up with the word "twitch," because the phone kind
of vi...
Twernacular
Tweetup: real-life meetings where
Twitter friends meet up

Fail Whale: Twitter’s error page

Tweeple: People o...
Twernacular
Tweetup: real-life meetings where
Twitter friends meet up

Fail Whale: Twitter’s error page

Tweeple: People o...
Twernacular

Timeline: The place where
you read the tweets from all of
your twitter friends

Followers: The people who
hav...
Twernacular

Timeline: The place where
you read the tweets from all of
your twitter friends

Followers: The people who
hav...
(I’m starting to sound
    like a Twidiot.)
(I’m starting to sound
    like a Twidiot.)
Twa-- er... Stats
19% of online adults age 18-24
have used twitter or something
like it

20% of online adults age 25-34

1...
Twa-- er... Stats
19% of online adults age 18-24
have used twitter or something
like it

20% of online adults age 25-34

1...
More Stats

35% of twitter users live in urban
areas, 9% live in rural areas

17% of internet users in households
earning ...
More Stats

35% of twitter users live in urban
areas, 9% live in rural areas

17% of internet users in households
earning ...
And Yet More Stats

median age of a twitter user is 31

median age of a myspace user is 27

median age of a facebook user ...
And Yet More Stats

median age of a twitter user is 31

median age of a myspace user is 27

median age of a facebook user ...
Twitter Clients
Twitter Clients
Twitter Trends

“Trends” describe the topics
people are talking about the
most on Twitter

Hashtags are used to define
tre...
Twitter Trends

“Trends” describe the topics
people are talking about the
most on Twitter

Hashtags are used to define
tre...
Twitter Trends
Websites like Twitscoop.Com show real-time
trending topics
Twitter Trends
Websites like Twitscoop.Com show real-time
trending topics
Twitter in Politics

#IranElection hashtag:
221,744 Tweets Per Hour at
Peak

Twitter-driven network of
proxy servers info
...
Twitter in Politics

#IranElection hashtag:
221,744 Tweets Per Hour at
Peak

Twitter-driven network of
proxy servers info
...
Twitter in Business
Twitter in Business
Twitter in Business
The WRONG Way
Habitat, a UK-based
furniture store broke at
least two CARDINAL rules:

 Repeatedly spamming
 users with ads...
The WRONG Way
Habitat, a UK-based
furniture store broke at
least two CARDINAL rules:

 Repeatedly spamming
 users with ads...
The RIGHT Way

Skittles (Mix the Rainbow):

A recent series of messages on the Skittles wall:

Derek says: Is it just me, ...
The RIGHT Way
Taco Bell Canada

 Clever, non-pitchy
 tweets

 Retweeting followers
 tweets

 Engaging their
 followers

 P...
Twitter as a Tool
Financial

 Tweet what you spend (@twys)

 Stock quotes (@StockTwits)

 Forex quotes (@FxTwits)

 Bargai...
Twitter as a Tool

Reminders & Tracking

 Package tracking (@TrackThis)

 Reminders/Post-its (@Postica)

 and more!
Twitter as a Tool
Weight Loss

 TweetYourEats, FoodFeed,
 TweetWhatYouEat

Share lines of code (Snipt)

Share music (Tinys...
Twitter as a Tool

Track gas mileage (@FuelFrog)

Access maps, directions & local
information (@multimap)

Local traffic n...
Taking it Offline

Soil-moisture sensors connected to
a circuit board.

Measure the level of moisture

Communicate the info...
Taking it Offline

Soil-moisture sensors connected to
a circuit board.

Measure the level of moisture

Communicate the info...
Taking it Offline
Notifications when laundry is
done

Monitor power usage
(@tweetawatt)

Detect fart levels?!
(@OfficeChair...
Taking it Offline
Notifications when laundry is
done

Monitor power usage
(@tweetawatt)

Detect fart levels?!
(@OfficeChair...
Questions? Drop me an email or follow me on
Twitter!

@snipeyhead // snipe@snipe.net // http://www.snipe.net
Questions? Drop me an email or follow me on
Twitter!

@snipeyhead // snipe@snipe.net // http://www.snipe.net
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Twitter 101: 140 characters. Don't be a douche.

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Twitter overview

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Twitter 101: 140 characters. Don't be a douche.

  1. 1. Twitter & You 140 characters. Don’t be a douche. A cra sh co urse in m ic ro bl og gi ng
  2. 2. Twitter & You 140 characters. Don’t be a douche. A cra sh co urse in m ic ro bl og gi ng
  3. 3. What is Twitter? “Microblogging” platform 140 characters “What are you doing?” Started as status updates
  4. 4. What is Twitter? “Microblogging” platform 140 characters “What are you doing?” Started as status updates
  5. 5. Twitter
  6. 6. Twitter
  7. 7. Twitter
  8. 8. How it Works Updates, called Tweets, from people you follow show up on your Twitter homepage. If someone is following you, your updates show up on theirs. Tweets are public - anyone can see them by going to your profile, unless you have set your profile to private.
  9. 9. How it Works Updates, called Tweets, from people you follow show up on your Twitter homepage. If someone is following you, your updates show up on theirs. Tweets are public - anyone can see them by going to your profile, unless you have set your profile to private.
  10. 10. How it Works Direct Messages are private messages visible only to the person you have sent it to. You can only send DMs to people who follow you. You can block users if you don’t want your updates to show up on their homepage.
  11. 11. Twaffic Ranked 27th worldwide for traffic (via Alexa) 16 million Tweets per day 400k-800k Tweets per hour Feb 2009: 6 million users 40% retention rate of users - 60% drop the service after a month = 10% of ‘net users
  12. 12. Twaffic Ranked 27th worldwide for traffic (via Alexa) 16 million Tweets per day 400k-800k Tweets per hour Feb 2009: 6 million users 40% retention rate of users - 60% drop the service after a month = 10% of ‘net users
  13. 13. Twaffic Feb 2009: Twitter was the third most used, and the fastest growing social media network: #1 Twitter: 1382% #2 Zimbio: 240% #3 Facebook: 228%
  14. 14. Twaffic Feb 2009: Twitter was the third most used, and the fastest growing social media network: #1 Twitter: 1382% #2 Zimbio: 240% #3 Facebook: 228%
  15. 15. Twistory & Twivia Created in 2006 by Evan Williams and Jack Dorsey as SMS platform Original codename was twttr; inspired by Flickr, & 5 character SMS shortcodes
  16. 16. Twistory & Twivia “We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.” “We wanted to capture that in the name -- we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. (cont...)
  17. 17. Twistory & Twivia “We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.” “We wanted to capture that in the name -- we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. (cont...)
  18. 18. Twistory & Twivia “So we did a bunch of name-storming, and we came up with the word "twitch," because the phone kind of vibrates when it moves. But "twitch" is not a good product name because it doesn’t bring up the right imagery.” “So we looked in the dictionary for words around it, and we came across the word "twitter," and it was just perfect. The definition was "a short burst of inconsequential information," and "chirps from birds." And that’s exactly what the product was.”
  19. 19. Twernacular Tweetup: real-life meetings where Twitter friends meet up Fail Whale: Twitter’s error page Tweeple: People on Twitter Twitterverse: The entire Twitter community Retweet (RT): When a user re-posts something someone else posted and gives credit.
  20. 20. Twernacular Tweetup: real-life meetings where Twitter friends meet up Fail Whale: Twitter’s error page Tweeple: People on Twitter Twitterverse: The entire Twitter community Retweet (RT): When a user re-posts something someone else posted and gives credit.
  21. 21. Twernacular Timeline: The place where you read the tweets from all of your twitter friends Followers: The people who have chosen to add your updates to their timeline. Twoosh: A tweet that is exactly 140 characters
  22. 22. Twernacular Timeline: The place where you read the tweets from all of your twitter friends Followers: The people who have chosen to add your updates to their timeline. Twoosh: A tweet that is exactly 140 characters
  23. 23. (I’m starting to sound like a Twidiot.)
  24. 24. (I’m starting to sound like a Twidiot.)
  25. 25. Twa-- er... Stats 19% of online adults age 18-24 have used twitter or something like it 20% of online adults age 25-34 10% of online adults age 35-44 5% of online adults age 45-54 4% of online adults age 55-64 2% of online adults 65+
  26. 26. Twa-- er... Stats 19% of online adults age 18-24 have used twitter or something like it 20% of online adults age 25-34 10% of online adults age 35-44 5% of online adults age 45-54 4% of online adults age 55-64 2% of online adults 65+
  27. 27. More Stats 35% of twitter users live in urban areas, 9% live in rural areas 17% of internet users in households earning less than $30,000 tweet 10% of internet users in households earning more than $75,000 tweet 76% of twitter users use the internet wirelessly
  28. 28. More Stats 35% of twitter users live in urban areas, 9% live in rural areas 17% of internet users in households earning less than $30,000 tweet 10% of internet users in households earning more than $75,000 tweet 76% of twitter users use the internet wirelessly
  29. 29. And Yet More Stats median age of a twitter user is 31 median age of a myspace user is 27 median age of a facebook user is 26 median age of a linkedin user is 40 (study by Pew Internet, March 2009)
  30. 30. And Yet More Stats median age of a twitter user is 31 median age of a myspace user is 27 median age of a facebook user is 26 median age of a linkedin user is 40 (study by Pew Internet, March 2009)
  31. 31. Twitter Clients
  32. 32. Twitter Clients
  33. 33. Twitter Trends “Trends” describe the topics people are talking about the most on Twitter Hashtags are used to define trends. #noise #socialmedia Hashtags also help users at events that don’t know each other find other attendees
  34. 34. Twitter Trends “Trends” describe the topics people are talking about the most on Twitter Hashtags are used to define trends. #noise #socialmedia Hashtags also help users at events that don’t know each other find other attendees
  35. 35. Twitter Trends Websites like Twitscoop.Com show real-time trending topics
  36. 36. Twitter Trends Websites like Twitscoop.Com show real-time trending topics
  37. 37. Twitter in Politics #IranElection hashtag: 221,744 Tweets Per Hour at Peak Twitter-driven network of proxy servers info dissemination to keep communication open
  38. 38. Twitter in Politics #IranElection hashtag: 221,744 Tweets Per Hour at Peak Twitter-driven network of proxy servers info dissemination to keep communication open
  39. 39. Twitter in Business
  40. 40. Twitter in Business
  41. 41. Twitter in Business
  42. 42. The WRONG Way Habitat, a UK-based furniture store broke at least two CARDINAL rules: Repeatedly spamming users with ads Using false hashtags to show up in trending topic search results, like #IranElection #Mousavi
  43. 43. The WRONG Way Habitat, a UK-based furniture store broke at least two CARDINAL rules: Repeatedly spamming users with ads Using false hashtags to show up in trending topic search results, like #IranElection #Mousavi
  44. 44. The RIGHT Way Skittles (Mix the Rainbow): A recent series of messages on the Skittles wall: Derek says: Is it just me, or does there seem to be too many orange ones in the bags now? Skittles says: Derek despite what you or the Internet may think, we can assure you there is no orange skittles conspiracy - red on the other hand...
  45. 45. The RIGHT Way Taco Bell Canada Clever, non-pitchy tweets Retweeting followers tweets Engaging their followers Personal tweets - “I” instead of “we”
  46. 46. Twitter as a Tool Financial Tweet what you spend (@twys) Stock quotes (@StockTwits) Forex quotes (@FxTwits) Bargain hunting (@CheapTweet) and more!
  47. 47. Twitter as a Tool Reminders & Tracking Package tracking (@TrackThis) Reminders/Post-its (@Postica) and more!
  48. 48. Twitter as a Tool Weight Loss TweetYourEats, FoodFeed, TweetWhatYouEat Share lines of code (Snipt) Share music (Tinysong) Share files (Twittershare, Twipic) and more!
  49. 49. Twitter as a Tool Track gas mileage (@FuelFrog) Access maps, directions & local information (@multimap) Local traffic news (@commuter) Set alarms (@timer) Search Amazon.com (@junglebot)
  50. 50. Taking it Offline Soil-moisture sensors connected to a circuit board. Measure the level of moisture Communicate the information to a microcontroller User receives a tweet when plant is thirsty
  51. 51. Taking it Offline Soil-moisture sensors connected to a circuit board. Measure the level of moisture Communicate the information to a microcontroller User receives a tweet when plant is thirsty
  52. 52. Taking it Offline Notifications when laundry is done Monitor power usage (@tweetawatt) Detect fart levels?! (@OfficeChair) Monitor baby movements (@Kickbee) Turn lights on and off remotely!
  53. 53. Taking it Offline Notifications when laundry is done Monitor power usage (@tweetawatt) Detect fart levels?! (@OfficeChair) Monitor baby movements (@Kickbee) Turn lights on and off remotely!
  54. 54. Questions? Drop me an email or follow me on Twitter! @snipeyhead // snipe@snipe.net // http://www.snipe.net
  55. 55. Questions? Drop me an email or follow me on Twitter! @snipeyhead // snipe@snipe.net // http://www.snipe.net

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