What‘s wrong with strategy today?
Too much focus on best practices, operational effectiveness and incremental improvements in cost and quality
Too much imitation of competitors„ moves
Too much holding on to one strategic position
Operational effectiveness is NOT strategy
„Herding“, clustering of companys around the most successful one
Strategy as incremental adaptation of last year„s plan (no search for new opportunities, differentiation, and new growth.
Planning being too formal and analytical
The assumption of linearity of the process
Tools being too analytical
Focus on control
Tools were developed for a different purpose (analysis, planning and control)
Conventional tools provide a snapshot of conventional wisdom
„No battle plan survives contact with the enemy.“ General Collin Powell
5 © Marc Sniukas June 2009