Slides from a webinar on The Art of Opportunity with Mural.

1. THE ART OF OPPORTUNITY:
Turn Customer Needs into Business Opportunities
Hosted by Jim Kalbach @mural
@artofopp
#artofopp

3. www.theartofopportunity.net

4. ?How do established companies
create new growth in innovative ways

5. Old world vs. new world

6. Strategy
Innovative Framework
Fresh Mindset
Cutting Edge Process

7. Innovative
Framework

8. Traditional Strategy Strategic Innovators

9. Industry
Product
Market
Customers
Needs
Experience

10. Operational Excellence
Product Innovation
Customer Relationship
Offering
Business Model
Revenue Model

11. Customer Value
Firm Value
Ecosystem Value
Low cost
Differentiation
Niche

12. [ How to discover an opportunity for new growth ]

13. THE FIRST PRINCIPLE OF
FINDING NEW GROWTH IS THAT
YOU’RE ALWAYS BETTER OFF GOING
AFTER CUSTOMERS
WHO ARE UNDERSERVED
OR NEGLECTED.
—DAVID BELL Professor

14. Example | Cardinal Health

15. Example | Cardinal Health
Procedure Based Delivery System (PBDS®) modules
PBDS® is a medical supply chain process utilizing lean
management to deliver improved data, surgical instrument
standardization and revenue.

16. Functional
Needs
Emotional
Needs
Social
Needs

20. DISCOVER YOUR
NEW GROWTH OPPORTUNITY
ARTFUL
INNOVATION1 2 3 4 5
THE FIVE PRINCIPLES OF BUSINESS DESIGN THINKING
UNDERSTAND
YOUR CUSTOMER
AND NONCUSTOMER
COLLABORATION / CO-CREATION ACTIVE ITERATIONHUMAN-CENTERED FOCUS VISUAL THINKING AND STORYTELLING HOLISTIC PERSPECTIVE
Understand Customer Needs,
Expectations, and Choice
Identify Barriers to Consumption
and Hurdles to Satisfaction
Explore and Visualize
Your Opportunity
Three Steps for Validation
and Piloting
Learn from Your Pilot
Present Your Validation Data
How to Further Design
Your Strategy
Where to Look for Insights
Visualize Your Growth Plan
Map your Resources
and Capabilities
Resource Sparks: The Four
Dimensions for Mapping and
Assessing Resources
Methods to Understand
Your Firm
Art of Opportunity
Growth Types
Frame Your
Growth Opportunity
Decision Making Process
Visualize Your Opportunity
Offering Components:
Products, Services,
and Customer Experience
Offering Sparks: 10 Ways
to Design a New Offering
Creating Value:
Customer Value, Firm Value,
and Ecosystem Value
Visualize Your Strategy
Final Note on Crafting
Your Strategy
Revenue Model Components:
Revenue Streams, Pricing Mech-
anisms, and Payment Methods
Revenue Model Sparks:
Revenue Model Questions
to Consider
Four Perspectives on
The Business Model Concept
Our Definition of a
Business Model
Business Model Components:
Activities, Resources, Sequence,
and Roles
Business Model Sparks:
8 Ways to Design a New
Business Model
UNDERSTAND
YOUR FIRM
FRAME YOUR
GROWTH INITIATIVE
DESIGN YOUR
OFFERING
SHAPE YOUR
BUSINESS MODEL
STRUCTURE YOUR
REVENUE MODEL
SET YOUR STRATEGY THE INCEPTION PHASE THE EVOLUTION PHASE THE DIFFUSION PHASE
Operational Challenges
Scaling Up for Best Practices
CRAFT
YOUR STRATEGY
LAUNCH YOUR
NEW GROWTH BUSINESS
MASTERING THE ART:
BUSINESS DESIGN THINKING
WHAT IS BUSINESS
DESIGN THINKING?
The Five Principles of
Business Design Thinking
Getting Started
WHAT IS STRATEGIC
INNOVATION?
Where to Play:
Find Your Opportunity
How to Play:
Craft Your Strategy
How to Win:
Create Value
The Five Principles of
Business Design Thinking
The Business Design Thinking Way of Working
WHAT IS BUSINESS DESIGN THINKING?
Persona Mapping
Create an Interview Guide
Customer Journey Mapping
Reveal Observation Headlines
Map Your Resources
Map Your Ecosystem
Create Your Growth Initiative
Brief
Explore Your Opportunity
Insights
Select Your Opportunity
Visualize Your Opportunity
Growth Initiative Brief
Breakthrough Question
Opportunity Report
Offering Brainstorm
Design Your Offering
Visualize Your
Current Business Model
Design Your
New Business Model
Flip Your
Business Model Assumptions
Revenue Model Card Sort Set Your Strategy
Visualize Your Strategy
Strategy Report
What to Test
How to Test
Start, Stop, Change, Continue
Design Next Steps
Visualize Your Growth Plan
REPORT TEMPLATES
ACTIVITIES

21. The Art of Opportunity Workshop
San Francisco Bay Area
March 15/16, 2017
in collaboration with
www.theartofopportunity.net/training

22. DO.
OR DO NOT.
THERE IS NO TRY.
—YODA Jedi Master

23. Thank you.

24. QUESTIONS?
www.mural.co
www.theartofopportunity.net
@artofopp
#artofopp