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Some key evaluation criteria§  Does What is strategy?

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Some key evaluation criteria§  Does your strategy exploit your key resources & capabilities?With your particular mix of resources, does this strategy give you a good head start oncompetitors? Can you pursue this strategy more economically than competitors?§  Will your envisioned differentiation be sustainable?Will competitors have difficulty matching you? If not, does your strategy explicitly include aceaseless regimen of innovation & opportunity creation?§  Are the elements of your strategy internally consistent?Have you made choices of arenas, vehicles, differentiators, and staging, and economic logic? Dothey all fit and mutually reinforce each other?§  Is your strategy implementable?Will your key constituencies allow you to pursue this strategy? Can your organization make itthrough the transition? Are you & your management team able & willing to lead the changes?§  Do you have enough resources to pursue this strategy?Do you have the money, managerial time & talent, & other capabilities to do all you envision? Areyou sure you’re not spreading your resources too thinly, only to be left with a collection of feeblepositions?Version 3.2 March 201138 © Marc Sniukas

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