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The Economist“Nobody really knowswhat strategy is.”Version 3.2 March 20111 © Marc Sniukas
Download this presentationas PowerPoint file.Visit:www.e-junkie.com/sniukasVersion 3.2 March 2011© Marc Sniukas2€ 2.99
What is Strategy?A (very) brief introduction.
Why do we need a strategy?§  Without a strategy, we fill our time with…… what we want, or… what we think the boss wants, ...
Five DefinitionsStrategy as…§  a consciously and purposefully developed plan;§  a ploy to outmaneuver a competitor;§  a...
Mintzberg‘s 10 Schools§  Being unsatisfied with the strategy discussion, Henry Mintzberg, professorat McGill University C...
Mintzberg‘s 10 SchoolsPrescriptive§  Design§  Planning§  PositioningDescriptive§  Configuration§  Cognitive§  Cultur...
Mintzberg‘s 10 Schools : The 3 Prescriptive onesDesign School§  Strategy as a process of conception§  Goal = Achieving t...
Mintzberg‘s 10 Schools : The 3 Prescriptive onesPlanning School§  Strategy as a formal process§  Takes on most of the de...
Mintzberg‘s 10 Schools : The 3 Prescriptive onesPositioningSchool§  Strategy as an analytical process§  Generic position...
Mintzberg‘s 10 Schools : The 7 Descriptives onesConfiguration School§  Strategy as a process of transformation§  Process...
Mintzberg‘s 10 Schools : The 7 Descriptives onesCognitive School§  Strategy as a mental process and creative interpretati...
Mintzberg‘s 10 Schools : The 7 Descriptives onesCultural School§  Strategy as a social process rooted in the company‘s cu...
Mintzberg‘s 10 Schools : The 7 Descriptives onesEntrepreneurial School§  Strategy as a visionary process§  Intuition§  ...
Mintzberg‘s 10 Schools : The 7 Descriptives onesEnvironmental School§  Strategy as a reactive process§  Influenced by th...
Mintzberg‘s 10 Schools : The 7 Descriptives onesLearning School§  Strategy as an emergent process§  Organisational Learn...
Mintzberg‘s 10 Schools : The 7 Descriptives onesPower School§  Strategy as a process of negotiation§  Micro vs Macro, i....
Dimensions of StrategyProcess, Content, ContextVersion 3.2 March 201118 © Marc Sniukas“Strategy: Process, Content, Context...
Strategy ProcessVersion 3.2 March 201119 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition De Wit & Meyer Th...
Strategy FormationVersion 3.2 March 201120 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition De Wit & Meyer ...
Realized StrategyStrategy Formation ActivitiesVersion 3.2 March 201121 © Marc Sniukas“Strategy: Process, Content, Context”...
Strategy ContentVersion 3.2 March 201122 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition De Wit & Meyer Th...
Strategy ContextVersion 3.2 March 201123 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition De Wit & Meyer Th...
Strategic TensionsVersion 3.2 March 201124 © Marc SniukasDimension Topic Tension“Strategy: Process, Content, Context” 3rd ...
Setting StrategyA great strategy has pieces,…but they form a coherentwhole!Version 3.2 March 201125 © Marc Sniukas
“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol....
The five major elements of strategyArenasStagingDifferentiatorsVehiclesEconomic LogicVersion 3.2 March 201127 © Marc Sniuk...
The five major elements of strategyEconomic LogicArenasStagingDifferentiatorsVehiclesWhere will we be active?How will we g...
The five major elements of strategyStrategy is an integrated set of choices.§  Arenas Where will we be active?§  Vehicle...
The five major elements of strategyArenas: Where will we be active?§  With how much emphasis ?§  Which product categorie...
The five major elements of strategyVehicles: How will we get there?§  The means for attaining the needed presence in the ...
The five major elements of strategyDifferentiators: How will we win?§  The reasons that customers will choose us§  Image...
The five major elements of strategyStaging: What will be our speed & sequence of moves?§  Driven by availability of resou...
The five major elements of strategyEconomic Logic: How will we obtain our returns?§  How profits will be generated, above...
The five major elements of strategyEconomic Logic: How will we obtain our returns?§  What generates cash ?§  What decide...
Testing the Quality of YourStrategyVersion 3.2 March 201136 © Marc Sniukas
Some key evaluation criteriaDoes your strategy fit within what’s going on in the environment?Does your strategy exploit yo...
Some key evaluation criteria§  Does your strategy exploit your key resources & capabilities?With your particular mix of r...
Putting strategy in its placeStrategic Analysis§ Industry Analysis§ Customer/marketplace trends§ Customer activity cycl...
What drives competition in the industry?Porter’s Five ForcesSuppliersPotential EntrantsBuyersSubstitutesThe IndustryThreat...
What drives competition in the industry?Porter’s Five ForcesVersion 3.2 March 201141 © Marc Sniukas“Strategy: Process, Con...
Anything else?Version 3.2 March 201142 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition De Wit & Meyer Thom...
Let’s move from the industry to the business!SuppliersPotential EntrantsBuyersSubstitutesThe IndustryVersion 3.2 March 201...
Industries, Markets and BusinessesVersion 3.2 March 201144 © Marc Sniukas“Strategy: Process, Content, Context” 3rd edition...
Business System, Model & the value chain§  A business system is the chain of activities through which a product isdevelop...
What’s your business model?Version 3.2 March 201146 © Marc Sniukas
The Business Model: 9 Building Blocks§  What‘s your value proposition?§  Who are your customers? Which customer segments...
Analyzing your company’svalue chainVersion 3.2 March 201148 © Marc Sniukas
The Activity SystemValue Chain§  An activity system is an integrated set of value creation processes leadingto the supply...
The Activity SystemPrimary and Support ActivitiesPrimaryActivitiesInbound LogisticsOperationsOutbound LogisticsMarketing &...
Implementing StrategiesWhat matters most to Strategy ExecutionBuilding a Strategy-Focused-OrganizationThe Balanced Scoreca...
Putting strategy in its placeStrategic Analysis§ Industry Analysis§ Customer/marketplace trends§ Customer activity cycl...
What matters most to Strategy Execution?Information Decision	  RightsMotivators StructureVersion 3.2 March 2011© Marc Sniu...
What matters most to Strategy Execution? Ranking1.  Everyone has a good idea of the decisions and actions for which he or ...
Aligning & Focusing Resources on StrategyBusiness Units Executive TeamInformationTechnologyBalancedScorecardHumanResources...
The Principles of a Strategy-Focused-OrganizationBalancedScorecardStrategyMobilize Change throughExecutive LeadershipMobil...
Learning &GrowthPerspectiveInternalPerspectiveCustomerPerspectiveFinancialPerspectiveOrganizational CapitalInformation Cap...
Financial PerspectiveLong TermShareholder ValueProductivity StrategyImprove CostStructureIncrease AssetUtilizationExpand R...
Customer PerspectivePriceQualityAvailabilitySelectionFunctionalityBrandPartnershipServiceProduct / Service Attributes Rela...
Customer PerspectivePriceQualityAvailabilitySelectionFunctionalityBrandPartnershipServiceProduct / Service Attributes Rela...
Customer PerspectivePriceQualityAvailabilitySelectionFunctionalityBrandPartnershipServiceProduct / Service Attributes Rela...
Customer PerspectiveVersion 3.2 March 2011Price	  Quality	  Availability	  Selec9on	  Func9onality	  Brand	  Partnership	 ...
Internal PerspectiveThe strategic priorities for various business processes, which create customer and shareholder satisfa...
Strategic Internal ProcessesInternal ProcessStrategyOperationsManagementProcessesCustomerManagementProcessesInnovationProc...
Operations ManagementStrategies for Achieving Operational ExcellenceSupply Production Distribution Risk Mgmt§  Develop su...
Customer ManagementStrategies for Increasing Customer ValueSelection Acquisition Retention Growth§  Understand segments& ...
Customer ManagementStrategies for Increasing Customer Value§  Empower front-line employees withinformation they need§  E...
Innovation ManagementStrategies for Building the FranchiseIdentifyOpportunitiesR&D portfoliomgmtDesign &DevelopmentLaunch§...
Regulatory & SocialStrategies for Being a Good Corporate CitizenEnvironment Safety & Health Employment Community§  Energy...
Learning & Growth PerspectiveThe priorities to create a climate that supportsorganizational change, innovation, and growth...
The Balanced ScorecardVision&StrategyFinancialsProcessesLearning,Innovation& GrowthCustomersLong termInternalShort term“If...
Strategy Map Balanced Scorecard Action PlanPerspective Objectives Measurement Target Initiative BudgetFinancial Profitabil...
Want more?Version 3.2 March 2011© Marc Sniukas73
www.sniukas.comVersion 3.2 March 2011© Marc Sniukas74
Download this presentationas PowerPoint file.Visit:www.e-junkie.com/sniukasVersion 3.2 March 2011© Marc Sniukas75€ 2.99
A presentation by Marc Sniukaswww.sniukas.comVersion 3.2 March 2011© Marc Sniukas76Marc is a partner at Doujak Corporate D...
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Customer PerspectivePriceQualityAvailabilitySelectionFunctionalityBrandPartnershipServiceProduct / Service Attributes What is strategy?

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Customer PerspectivePriceQualityAvailabilitySelectionFunctionalityBrandPartnershipServiceProduct / Service Attributes Relationship ImageCustomer Intimacy StrategyDifferentiatorGeneralRequirementPersonal servicetailored to produceresults for customersand build long-termrelationship.„TrustedBrand“Version 3.2 March 201161 © Marc Sniukas

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