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Customer ManagementStrategies for Increasing Customer What is strategy?

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Customer ManagementStrategies for Increasing Customer Value§  Empower front-line employees withinformation they need§  Ensure that everyone knows thecustomer§  Make company knowledge available tocustomers§  Strategic Account Management§  Increase customer loyalty§  Optimize packaging§  Redesign order fullfillment§  Streamline customer interactions§  CRM / integrated mgmt system§  Identify, upgrade, or exit unprofitableaccounts§  Grow & retain high-value customers(HVCs)§  Provide premium services to retainHVCs§  Broaden the relationship with HVCs§  Excel at customer interaction§  Best-in-class franchise / distributionteamsVersion 3.2 March 201167 © Marc Sniukas

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