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UNIT 3 – Research Techniques
Aims & Objectives – Todays Lesson 
• You will understand the difference between secondary/primary 
research & quantitative...
Research Brief 
You have been asked to research the impact of 
the representation of gender in contemporary 
music videos ...
Where to start? 
Primary Research 
Original research to obtain new information using 
techniques such as interviews, quest...
Quantitative research 
Research based on measurable facts and 
information that can be counted, producing 
numerical and s...
Willis (1990) 
“Pop stars are, to some extent, symbolic vehicles 
with which young women understand themselves 
more fully...
• How many have watched this video? 
• How many of you liked this music video?
• http://www.glamour.com/health-fitness/2011/02/shocking-body-image-news- 
97-percent-of-women-will-be-cruel-to-their-bodi...
• https://www.gov.uk/government/uploads/system/uploads/attachment_d 
ata/file/203405/130501_body_confidence_progress_repor...
Unit 3 – research techniques
Unit 3 – research techniques
Unit 3 – research techniques
Unit 3 – research techniques
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Unit 3 – research techniques

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Guide to Unit 3

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Unit 3 – research techniques

  1. 1. UNIT 3 – Research Techniques
  2. 2. Aims & Objectives – Todays Lesson • You will understand the difference between secondary/primary research & quantitative/qualitative research. • You will be able to identify different sources of research, and there benefits; • You will understand the different purposes of research and their benefits
  3. 3. Research Brief You have been asked to research the impact of the representation of gender in contemporary music videos The research will be used for a new documentary to be shown in schools & colleges.
  4. 4. Where to start? Primary Research Original research to obtain new information using techniques such as interviews, questionnaires and focus groups. Secondary research Research using information already gathered by other people or organisations. Often available in books, magazines and websites.
  5. 5. Quantitative research Research based on measurable facts and information that can be counted, producing numerical and statistical data. Qualitative research Research that is based on opinions, attitudes and preferences, rather than facts and figures.
  6. 6. Willis (1990) “Pop stars are, to some extent, symbolic vehicles with which young women understand themselves more fully, even if, by doing so, they partly shape their personalities to fit the stars alleged preferences”
  7. 7. • How many have watched this video? • How many of you liked this music video?
  8. 8. • http://www.glamour.com/health-fitness/2011/02/shocking-body-image-news- 97-percent-of-women-will-be-cruel-to-their-bodies-today
  9. 9. • https://www.gov.uk/government/uploads/system/uploads/attachment_d ata/file/203405/130501_body_confidence_progress_reportv03.pdf

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