1. WHAT IS
SMS?
And why do I need it?
OSOK Mobile Marketing

2. SHORT MESSAGING SYSTEM
 A system that enables cell phones to send and receive text
messages (maximum of 160 characters)
 A direct advertising medium
 Allows collection of mobile numbers via customer opt-in using
keywords sent to a “short code”
 Customer numbers are added to your messaging database
 Your business can promote its messages to customers, turning
them into repeat customers
 Messages shared virally lead to increased customers

3. DEFINITIONS
 Short code: a special shortened phone number to which an SMS or
text message can be sent.
– Fewer digits than a 10-digit phone number
 Keyword: a custom word you choose to identify your mobile
campaign
– Best keywords are short and impactful to the target customer
Example: Text PIZZA to 54982 to Receive 10% off
your next delivery from Joe’s Pizza!

4. SMS CAMPAIGN BENEFITS
 Cost
 Reach
 Redemption
 Speed
 Control

5. WHY DO I NEED SMS?
 Mobile phones are
always on
 Mobile phones are
always with us
 Mobile phones keep
us always
connected

6. YOUR CUSTOMERS ARE MOBILE.

7. YOUR CUSTOMERS WANT TO
HEAR FROM YOU.
 Over 90% of text
messages are
opened with
minutes
 Customers with
whom you keep
in regular contact
spend 67% more

8. IS YOUR SITE MOBILE-OPTIMIZED?
 Businesses are lagging behind consumers in terms of
support and use of mobile.
 There is significant opportunity for business that
understand this
 Communicate with customers using their medium of
choice - mobile!

9. MARKETING INTEGRATION
 Tie mobile and SMS campaigns into your overall
marketing strategy
 Customers are on the go and marketing needs to reflect
that reality
 Social media and mobile integration is hot
– Consumers are using their mobile devices to share content on
social sites
– Your content can go viral quickly
• Make sure you have a robust social media presence

10. SMS CAN CREATE INSTANT TRAFFIC
FOR YOUR BUSINESS
 Send hundreds of messages in minutes with a single
click
 Segment contacts into unlimited groups
 Send mobile coupons, schedule appointment reminders,
announce contests, market new items
 Allow customers to come to you - have them text a
keyword to a short code to join your marketing list
 Don’t over-promote, but give them value and a reason to
stay on your list

11. MOBILE IS PERSONAL
 People are with their mobile devices
24/7
 The mobile phone is a personal form of
technology
 Treat messages like a conversation
with the customer, while offering them
value.
 Text a video link to customers with a
personalized message - powerful!

12. WHY DO I NEED SMS?
 Contact us for your FREE Mobile Marketing Audit
www.osokmobilemarketing.com
 A. Snow Bey
P. 609-200-6765
osok@osokmobilemarketing.com