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Blogging as a business opportunity Nicolas Fermont
How  does a brand have  to  communicate  with people in this whole new advertising age? Show movie “the break up” from www.bringtheloveback.com
Reconnect with todays’   consumer ,[object Object],[object Object],[object Object]
Drive business  from hits to niches ,[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
[object Object],[object Object],[object Object],[object Object],[object Object],Case study: the new Renault Twingo 1. From hits to niches
Case study: the new Renault Twingo 1. From hits to niches ,[object Object],Urban lifestyle Fubiz Manu Foissotte Spreading the word Interactive Marketing La Gazette Gregory Pouy Young feisty people NRJ  radio blog Manu Foissotte Design & Trendsetters Emery Technology & gadgets Fubiz
Manu Foissotte  is  prime-time  host on radio  NRJ  ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
Manu Foissotte  posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
Blog dedicated to urban lifestyle, technology and design. TOP 200  influent blogs in  France (n°43) Case study: the new Renault Twingo 1. From hits to niches
Blog focusing on interactive marketing.  TOP 200  influent blogs in  France   (n°105) Case study: the new Renault Twingo 1. From hits to niches
Blog talking about marketing actions and communication. TOP 200  influent blogs in  France (n°172) Case study: the new Renault Twingo 1. From hits to niches
Buzzer, trendsetter and tastemaker. TOP 200  influent blogs in  France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
[object Object],Case study: the new Renault Twingo 1. From hits to niches Posts mentionning Twingo
Case study : the new Renault Twingo 2. Reconnect with today’s consumer ,[object Object],[object Object],[object Object],[object Object]
In conclusion: Get naked! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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BLOGRES 2007 - marketing

  • 1. Blogging as a business opportunity Nicolas Fermont
  • 2. How does a brand have to communicate with people in this whole new advertising age? Show movie “the break up” from www.bringtheloveback.com
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Manu Foissotte is prime-time host on radio NRJ ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
  • 8. Manu Foissotte posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
  • 9. Blog dedicated to urban lifestyle, technology and design. TOP 200 influent blogs in France (n°43) Case study: the new Renault Twingo 1. From hits to niches
  • 10. Blog focusing on interactive marketing. TOP 200 influent blogs in France (n°105) Case study: the new Renault Twingo 1. From hits to niches
  • 11. Blog talking about marketing actions and communication. TOP 200 influent blogs in France (n°172) Case study: the new Renault Twingo 1. From hits to niches
  • 12. Buzzer, trendsetter and tastemaker. TOP 200 influent blogs in France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
  • 13.
  • 14.
  • 15.