Overview of ATG Commerce

1. ATG Commerce Suite
The most proven and scalable e-commerce solution, driving every phase of a personalized
cross-channel buying experience.
ATG provides the most advanced commerce software and services
With the ATG Commerce Suite, mid-sized
companies and large enterprises alike can
attract and captivate new prospects, convert
to power the growth of the world’s top brands. ATG Commerce
them to buyers, increase their transaction
size, and retain them as loyal, profitable,
Suite is the most comprehensive, most scalable, most stable
long-term customers.
• Personalize cross-channel commerce with
dynamic targeting capabilities to boost commerce solution available today, proven for over a decade in
conversion rates, transaction sizes, and
customer loyalty.
• Improve search and navigation
the most high-volume, high-transaction environments. It sets the
with advanced features like faceted
search, affinity selling, and targeted
search results.
standard for all other solutions, driving personalized sales and
• Infuse every customer interaction with
consistency and relevance across each marketing from a single platform across channels. With dynamic
channel as shoppers move among the
Web, e-mail, live agents, mobile devices,
social media, and physical stores. personalization and targeting capabilities at its core, the ATG
• Empower marketers and merchandisers
with powerful and business user-friendly
Web site management tools. Commerce Suite also enables sellers to automatically match the
• Rely on a single mature, highly
scalable platform to drive your entire
right offer to the right person at exactly the right time. The
commerce operation.
• Choose your delivery model as
licensed software, or a fully hosted business result: more conversions, larger transaction sizes,
on demand solution.
and stronger customer loyalty.

2. ATG COMMERC E SU ITE
All the capabilities, and flexibility, you need to meet your unique requirements:
• Merchandising and content management: ATG’s business-user friendly
interface gives merchandisers direct control of your online store and quickly
connects buyers with items most likely to interest them. Without relying on
IT, merchandisers can perform essential functions themselves, ranging from
editing product prices and attributes; adding or removing catalog items;
updating promotions, coupons, and special offers; to integrating back-end data.
• Commerce search and advanced searchandising: ATG’s integrated search
solution surrounds customers with relevant information, and makes it easy
for buyers to quickly and efficiently navigate your site and discover new
merchandise. Combined search, merchandising, and personalization features
help you tailor search results and dynamically change the buying experience
for specific segments.
• e-Mail and Web marketing: ATG helps you build brand strength and customer
loyalty by giving you the tools to develop personalized, multi-stage campaigns
that closely integrate your Web site with your e-mail blasts. As a result, you can
ensure that every campaign is consistent, relevant, and cost effective, while
showing your customers that you understand and respect their preferences.
• Multivariate testing: Marketers can easily evaluate ROI by performing
multivariate testing. ATG’s wizards-based user interface allows you to test
Web marketing-based promotions, online products segmentation strategies,
and/or overall Web site design and functionality, to make sure your site
maximizes results.
The ATG Commerce suite includes an analytics/reporting solution that helps • Automated recommendations: ATG offers a powerful, predictive on demand
business users easily track metrics including orders and conversion rates. service that enables your Web site to automatically deliver relevant
Configurable dashboards provide an at-a-glance view of commerce status. recommendations to every Web site visitor, leveraging each and every SKU in
your product catalog. ATG Recommendations observes visitor behavior and
shopping cart content, analyzes the catalog, considers other factors such as
demographics, buying history or the behavior of other visitors, and then
automatically makes product recommendations. No active management on
the merchandiser’s part is required.
TOP RATED BY ANALYSTS
ATG’s commerce solution is top ranked by the industry’s • Support for user generated content and rich media (Web 2.0): ATG’s targeting
capabilities help merchants manage user generated content, so the most
most influential analyst firms.
personally relevant postings guide purchase decisions. Community input
helps merchants deliver intelligent recommendations and present highly
rated products and promotions more prominently. Easily customize your
ATG-powered site to employ rich media applications like AJAX, Flex, dynamic
imaging, and others.
• Reporting/Analytics: ATG uses datamart and reporting capabilities to easily
monitor and analyze e-commerce and customer care performance. It combines
key data from the ATG environment, such as purchases, searches, escalations,
and click-thrus, with behavioral data from Web traffic analysis and available
demographic data, such as age, gender, and geography.
• Business-to-Business (B2B) e-Commerce: In addition to all its rich B2C
e-commerce expertise, ATG offers added capabilities to help you manage
relationships and transact business with your indirect channels including
distributors, retailers, and online marketplaces. ATG’s B2B features include
contract-based product catalogs, contract-based pricing, purchase lists, approvals
workflow, order restrictions, requisitions, and cost center-based shipping.

3. PERSONALIZE THE CUSTOMER EXPERIENCE.
REALIZE NEW REVENUE OPPORTUNITIES.
With fewer new shoppers coming online, improving loyalty and high-value
relationships is critical to revenue growth. ATG gives you the tools to
personalize the experience every time you connect with customers –
whether it’s online, over the phone, in chat, or in person – creating lifetime
advocates for your brand.
With ATG you can:
• Infuse personalization with behavioral targeting to grow revenue.
ATG enables you to analyze customers’ online behavior, gather
demographic information, and leverage all available data to present the
right offers to the right customers at exactly the right time, while ATG offers a business-user friendly interface to let merchants directly control all
automatically adapting to customers’ subsequent actions and changing aspects of their commerce Web site – including catalogs, promotions, price lists,
circumstances. The result is a highly targeted and personal experience coupons, facets, and even search configurations
for your customers, and higher online revenue.
• Deliver a consistent sales and marketing experience. ATG helps you
keep customer interactions consistent across the sales cycle and across
channels. Most importantly, ATG drives every interaction from a
centralized customer profile and interaction repository, so you can
leverage what you know about your customers to ensure a satisfying
experience at every turn.
• Give merchandisers a platform for creative up-selling and cross-selling.
Armed with the right tools and access to your online storefront,
merchandisers can greatly increase your company’s revenue and lower
inventory expenses. ATG helps merchandisers manage online catalogs,
products, search facets, promotions, pricing, coupons, and special offers
to turn shoppers into buyers — all without enlisting the help of IT.
• Grow and adapt your commerce business. ATG’s performance is proven
ATG Commerce Service Center
on some of the busiest commerce sites in the world. ATG installations
ATG Commerce Service Center is a Web-based application for order
have supported over 10 million visits and over 100,000 completed orders
administration, sales support, and customer care that lets you turn
per day, and over 300,000 concurrent users. ATG is designed for convenient
your customer service center into a sales center. Agents can help
integration into your IT infrastructure, including ERP, order/warehouse shoppers complete transactions quickly with access to the same
management, point of sale, and call center systems. Its open architecture catalog, promotions, coupons, cross-sells, up-sells, and customer
and robust development environment encourages extensions and information that are on the Web store.
customizations to meet your exact needs. Multi-language support aids
ATG Self-Service helps shoppers solve their own issues online,
international growth. Multi-brand support helps you manage growing
without involving a service agent. This personalized capability
product volumes and sub-brands. What’s more, you can choose your
combines an answer repository with multi-language natural
delivery model — licensed software or hosted on demand service. language search and navigation to deflect low-value interactions
away from the contact center.
ATG Commerce Service Center can be integrated with ATG
Optimization services, including Click to Call and Click to Chat, to
help you increase conversions when you want to offer a live
agent’s help to complete a transaction.
ATG installations have supported over 10 million visits and
over 100,000 completed orders per day, and over 300,000
concurrent users.

4. ATG COMMERC E SU ITE
A MODULAR, INTEGRATED COMMERCE SUITE
ATG Commerce
ATG Commerce provides a cross-channel commerce infrastructure and all of the core capabilities and business user applications needed
to deliver a personalized experience on an efficient, high-performing foundation.
• The ATG Commerce platform is the hub of personalization activities (customer profiles, segmentation, content targeting), and includes
the shopping cart, catalog, navigation, enterprise integration, and rich Web application interface.
• The ATG Commerce applications give marketers, merchandisers, contact center agents, or other business users the tools they can use
themselves to directly and dynamically manage their Web sites, online catalogs, customer interactions, and all types of promotions to
achieve their merchandising objectives.
ATG Optimization
For all companies that need to quickly improve the revenue performance of their existing Web site, on their existing platform,
ATG Optimization is a platform-neutral set of on demand services that can be easily and quickly added to any Web site to
measurably lift revenue in a very short timeframe. There is no need for such sites to be powered by ATG.
ATG provides the most advanced
ATG Commerce Suite commerce software and services to
power the growth of the world’s top
ATG Commerce ATG Optimization brands. With the ATG Commerce Suite,
For Any Web Site or Commerce Platform mid-sized companies and large
ATG Commerce Applications enterprises alike can:
Merchandising & Searchandising Click to Call
• Attract and captivate new prospects
Commerce Search Click to Chat
• Convert them to buyers
Multivariate Testing eMail Management
• Increase their transaction size
Business & Customer Analytics Call Tracking
• Retain them as loyal, profitable,
Campaign Management Automated Recommendations long-term customers
Integrated Customer Service Winback
Knowledge Form to Phone
Self Service Video Connect
Save & Send
ATG Commerce Platform
Shopping Cart & Catalog
Personalization Engine
Content Management
Licensed or Software as a Service Software as a Service
about ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands
maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for
powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase
conversions and reduce abandonment. These services include ATG Recommendations and ATG's Click to Call and Click to Chat live help services. The company is
headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
For more information, please visit http://www.atg.com, or call 1-800-RING-ATG.
©2010 Art Technology Group, Inc. ATG, and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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