2. WHY IS FACEBOOK IMPORTANT FOR YOUR
BUSINESS?
500 million people login to Facebook daily
Most common age demographic is 25 to 34 years
Facebook is now a top customer service tool
People trust Facebook
Most of your potential customers are already
interacting with their friends and family on
Facebook each day
Seeing ads and business pages on Facebook is
now common
4. BEST TIMES TO POST TO FACEBOOK
Mornings after 9am
After lunch during the work day
About 1pm to 3pm
During prime time TV
Between 8pm and 11pm
During LIVE TV events
Super Bowl, Final Four, Award shows, etc.
Do NOT post during work commutes or after 11pm
6. THE BEST CONTENT TO EXPAND YOUR
REACH
Certain types of posts have more reach:
1) Text only (very high reach)
2) Photos
3) Photo Albums
4) Links (very little reach)
5) Shared status updates (very little reach)
*(Reflect posts with NO interaction; Each post will vary.)
7. THE BEST CONTENT TO EXPAND YOUR
REACH
For your most important posts, USE TEXT ONLY.
If you must post photos, post photos that are
guaranteed to attract plenty of engagement
(Likes, Shares, Comments)
8. THE BEST CONTENT TO EXPAND YOUR
REACH
When posting photos, use call-to-action items to
entice your fans to engage with your post
Ask your fans to LIKE or SHARE your photo
“LIKE this photo if you love our new pizza!”
“Thumbs up if you would love to have this beautiful dress!”
“SHARE this photo with your friends to tell them of this
awesome deal!”
Use descriptive words to entice your fans to engage with your
post
9. THE BEST CONTENT TO EXPAND YOUR
REACH
Example of a Call-To-Action Photo Caption
17. FACEBOOK PROMOTIONS AND CONTESTS
The rules have changed!
YAY!!
You can now hold Facebook promotions
without 3rd party apps
Through Likes, comments or Shares
20. FACEBOOK PROMOTIONS AND CONTESTS
Kimbrell‟s Ugliest Couch Contest Analytics
Increase in Facebook Fans during contest – 431 (33.77%)
Facebook Fan UNLIKES during or after the contest – 50
(11% of new LIKES)
# of Contest Participants – 14 (3 others were incomplete
entries)
# of Friends of Fans increased 15% to about 616,000
Hits to the Contest App – 1,403
At the height of the contest (final days of voting) the
Facebook Page reach grew to over 6,270 people in one
week
The contest flier was “shared” 61 times on Facebook
The Facebook Photo Album of entries was shared 3 times
Amount of $ spent on Facebook Ads for the contest -
$39.84
23. FACEBOOK ADS
Include a simple, yet high quality photo/graphic
Use brief and concise ad copy
Create a clear call-to-action
Include an attractive link for click-through
Optimize your site for navigation
Beware of the 20% rule
26. FACEBOOK ADS – AD TARGETING
Know your audience
Age?
Location?
Similar Interests?
Of which Facebook pages are they already a fan?
Run several different ads for 1 campaign
Test, Test, Test!
Promote contests with your Facebook Ads
27. TWITTER FOR BUSINESS
Direct people to your site and create a conversation
using Twitter
28. WHY TWITTER IS IMPORTANT FOR YOUR
BUSINESS
Open API
Over 200 million active users
Used as a customer service tool
Discover which topics your customers and
audience are interested in
29. BEFORE YOUR BEGIN TWEETING
Know your brand FIRST
What kind of content will you post?
What voice will does your brand use?
Make sure branding is consistent throughout
What is your target audience? (demographic?)
30. CREATE ENGAGING CONTENT
Photos
Questions/Polls
Current events/Local news
Articles pertaining to your industry
What does YOUR audience want from you?
31. TWITTER ETIQUETTE
No CAPS TWEETS
Do not overuse exclamation points!!!!!!!!!
Create a conversation with people you follow or
those who follow you
Be polite
Respect other‟s personal opinions
Do not post anything political, profane, derogatory
or unprofessional (Would you say this to a potential
client in a meeting?)
Do not spam or post too much
32. HASHTAGS – WHAT ARE THEY?
Hashtags were created as a SEARCH TOOL
For example: The official hashtag of „Dancing With The
Stars‟ is #DWTS
You can follow all tweets pertaining to the show by
searching for the hashtag #DWTS and looking within
that “stream”
Other examples: #NASCAR, #clt, #Ta5
34. THE SECRET TWITTER RULE
Limits your audience:
“@socialapemktg is the best!”
Does not limit your audience:
“Local company @socialapemktg is the best!” OR
“. @socialapemktg is the best!”
35. OTHER TWITTER TIPS
Tweet often but only using quality content
Ask yourself: Is this information shareable, useful or
informational?
Show your personality behind your brand!
Talk to others as if you are a person, not just a
company
It takes time; stick with your marketing strategy
36. IN CONCLUSION
Know your brand FIRST
Create great, shareable content
Use a fun voice
Be personable
Create a solid marketing strategy
Have fun!
