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Manage Expectations : Today I would like to discuss and talk about the command center
I will not cover the technical part of the command center setup, physical requirements,…...
What we will talk about today is how Toyota answered two important questions, the Why and How ? why any business should consider building a command center ?what is the benefits of the command center, and how to use your command center to serve your business objectives ?
BI & Analytics Intro ( 3) Min ---- 2 slides
-first let agree about that, it’s not a choice any more for brands and businesses to invest in analytics and business intelligent Because of …..
So Let's take a step back before talking about the command center and briefly talk about the Analytic and BI.
One of the impacts of our knowledge- and information-based economies today is the very large amount of data amassing in databases both inside companies and in the environment. “Talk about big data and why business need to invest in analytics and data mining in a brief“
Business intelligence (BI) is the term used to describe the set of technologies and processes that use data to understand and analyze business performance (Pearlson 327)
How should we evaluate analytics and BI tools, and how to select the right one to the business Link that with SocialBakers
What you should consider when you plan your Command Center (10) Min ----
If we can summarize the benefits of Social Command Center in one sentence .. It will be …
Easy to have Easy to implement Easy to use Not expensive
Don’t fall into the trap of “ ….having these nice shiny screens on your wall”
These are not the right reasons to guide your decision to have a command center
For Toyota it was important to think beyond the screens in the wall and to manage the expectations of the command center value
Command center is just the beginning and not the end of road. The limit of a command center is the sky.
The function that all Command centers share is acting as a central, visual hub for social data, but the ways brands use it may differ dramatically.
Test it .. Evaluate it. Measure the impact .. And then move fast
Customize it to serve your purpose, objectives, and needs
Train your team..
Set the right objectives
Be careful and Specific when you set your objective and always link it with a practical action plan
Engage Dubai 2015: Tarek Metwally Mohamed Shalby, Toyota
Social Media Command Center
Toyota Saudi Arabia
The future is always a function
of the present
Implementation & Roll-out
The Why and How ?Why do you need a command Center ?
How to utilize the command Center ?
Today’s competitive battleground is
fueled by information
Business Intelligence and Analytics
Business intelligence and analytics are a source of strategic advantage
DATA INFORMATION KNOWLEDGE
BI &Analytics Maturity level
“...Nobody wants data. What they want are the answers.”
– Professor David Hand of Imperial College London, March 2014
‘It’s all about making good decisions’
Social Command Center
The Toyota Social
Center is a physical
space where social
monitored in real-time
Shiny Object or Intelligent Hub?
The social media command
center is only as valuable
as the strategy it supports.
Build the command center
to serve the business and
to deliver insights—not just
data or metrics
Set up the command center
with practical purpose and
Understanding the Misunderstanding