NOW A NEW BOOK FROM
SMI.

About #FAIL <ul><li>Over the last
12 months our presentation, A Short History of Social Media Screw-Ups has attracted a great deal of attention and interest. </li></ul><ul><li>So we decided to expand the idea, dig deeper and write a book that offers best practice advice on how to avoid being the next Social Media Screw-Up. </li></ul><ul><li>Our new book, #FAIL: The 50 Greatest Social Media Screw-ups provides, yes, 50 examples of iconic social media screw-ups and 35 key lessons that you and your company can apply to your social media communications. </li></ul><ul><li>Buy #FAIL from Amazon Kindle Direct , the Apple iBookstore, the Nook bookstore and on Lulu.com . </li></ul>