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BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur

In her presentation, NVIDIA‘s Social Media Strategist, Shanee Ben-Zur, discusses how they coordinated their PR, social media, and product teams to create a three-minute video that earned nearly 800k views.

Shanee shares how her team was able to create and promote the first "Glowball" video that went viral, as well as what they did wrong in launching their second "Glowball" video that did not get as many views.

Watch the video of this presentation here: https://vimeo.com/42221356

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BlogWell San Francisco Case Study: NVIDIA, presented by Shanee Ben-Zur

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Shanee Ben-Zur San Francisco March 27, 2012 “The Global Snowball” Video Exceeds socialmedia.org/blogwell Expectations
  2. 2. NVIDIA Social Media:A Tale of Two Glowball Vids March 2012
  3. 3. Overview• Background• Glowball 1: Coordinated effort• Glowball 2: Muddled message• Key takeaways
  4. 4. Glowball 1: Success Secrets • Compelling content • Coordinated effort • Strategic deployment
  5. 5. Glowball 1: Results • 600k+ views in 8 days; fastest growth (now ~900k views) • 800 comments • 77% of views from embedded sources • Engadget leading embedded traffic driver (only 7% of total views)
  6. 6. Glowball 2: Fizzle Factors• Demo less compelling• Multiple, competing videos• No pre-briefs
  7. 7. Glowball 2: Results• GB2 only 11.5k views• 122 comments• No pre-brief, embeds only 30% traffic.• 5 videos launched simultaneously; fragmented audience• In total these garnered half of GB1 views (~350k)
  8. 8. Key Takeaways• Make quality content• Keep message focused• Plan early, coordinate multi-team effort• Deploy strategically
  9. 9. Questions? Shanee Ben-Zur NVIDIA Twitter: @sbenzur Glowball Vids: http://bit.ly/NVIDIAGlowball
  10. 10. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell