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  Using Social Media to share  the 2011 Paris Air Show  August, 2011
Bonjour Paris….
Bonjour Paris….
Bonjour Paris….
Boeing’s online hub for the show… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boeing’s online hub for the show… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deconstructing the hub… ,[object Object],[object Object],[object Object],[object Object]
Our social media platforms….
Saturday: When nothing is happening…
Saturday: When nothing is happening…
Sunday: the Queen arrives…
Sunday: the Queen arrives…
Sunday: the Queen arrives…
Sunday: the Queen arrives…
Sunday: the Queen arrives…
Sunday: more airplanes arrive
Monday: the show begins…
Monday: the show begins…
Monday: the show begins…
Monday: the show begins…
Monday: the show begins…
Tuesday: the show continues…
Tuesday: another big arrival…
Tuesday: more orders…
Tuesday: more orders…
Tuesday: another big arrival…
Tuesday: lunch time…
Tuesday: lunch time…
Tuesday: Red Hot…
Wednesday: one more arrival…
Thursday: Tweetup…
Dinner: Calf’s head, brain, tongue, snout, cheek
Results: some numbers… ,[object Object],[object Object],[object Object],[object Object]
Results: a little award…
Lessons Learned…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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