In his BlogWell Dallas presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
BlogWell Dallas Social Media Ethics Briefing, presented by Andy Sernovitz
1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
This presentation2011
June 20, is from
BlogWell
Andy Sernovitz
socialmedia.org/blogwell
Social media disclosure and ethics
for big brands
socialmedia.org/blogwell
Dallas
February 19, 2014
7. 3 + 1 Rules for
Safe Social Media Outreach
1. Require disclosure and truthfulness in social media
2. Monitor the conversation and correct misstatements
3. Create social media policies and training
+ Don't pay for it
8. 10 Magic Words
I work for __________________,
and this is my personal opinion.
9. Who are you?
Were you paid?
Is it an honest opinion based
on a real experience?
15. Disclosure Best Practices Toolkit
socialmedia.org/disclosure
• Checklists for every
situation
• Customize for your team
• Disclosure of Identity
• Personal and Unofficial
Participation
• Truthfulness
• Advocacy Campaigns
• Agency/Contractor Disclosure
• Vendor Questionnaire
• Policies and Training
20. Raise your standards
Anything that makes an ad look like a
not-ad is wrong
If you have to disclose it, it's probably
deceptive
21. “
FTC says:
The need for a disclosure is really a warning
sign that [it] may contain some element of
deception. Rather than focusing on ... the whole
disclosures rigmarole, how about stepping back
and ... get rid of the need for a disclosure in the
first place? We’re not sayin’. We’re just sayin’.
”
22. If you have to ask,
the answer is no
It’s easier to be honest
Pass it on
23. SocialMedia.org
This video is from
Case Studies
BlogWell
Learn more about past and
upcoming BlogWells
San Francisco
This presentation is from
June 20, 2011
BlogWell
socialmedia.org/blogwell
Dallas
February 19, 2014
socialmedia.org/blogwell
socialmedia.org/blogwell