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FACEBOOK
       twitter
       & youtube,
       oh my!
There’s no place like social media.
 Whitney Sewell
 Social Media Manager
What is Social Media?
media for social interaction
Social networking          microblogging


   

User-generated multimedia     blogging
How to Choose each platform
What are you trying to accomplish?
A few questions…

1. Where is my audience?
  2. What are my goals?
3. What are my resources?
SOCIAL NETWORKS
500 million active
                users


90 million
professionals



                 100 million users
Community      feedback




Target market   variety
PAGE VS GROUP

  Profile       Group   Page
HTTP://FACEBOOK.COM/PAGES
STEP 1:




STEP 2:
NEW FACEBOOK PAGE LAYOUT
FACEBOOK PAGE SETTINGS
STEP 1:

    YOUR SETTINGS



STEP 2:

                    PHOTO SETTINGS
FACEBOOK INSIGHTS
FACEBOOK APPLICATIONS
FACEBOOK PLUGINS
MICROBLOGGING
targeting   shareability




openness     education
TWITTER




175 million users
HOW TO SET UP A TWITTER
  ACCOUNT




SETTING UP A NEW ACCOUNT
NEW TWITTER
Design Guidelines
         1200 x 800 resolutions
   Smaller than 800k (GIF, JPEG, PNG)
110 pixels of branding space, aligned left
#descriptivetext
                     #trendingtopics
      #tweetchats

                    #categories




                            #HASHTAGS
STEP 1:




TWITTER CHAT TOOLS
USER-GENERATED MULTIMEDIA
35 hours of video
                 uploaded/minute

3000 – 500 new
photos/minute


                 40 million unique
                 monthly visitors
dynamic   personality




 viral       seo
SETTING UP YOUR ACCOUNT
Design Guidelines
        1800 x 1300 design space
         960 pixel channel width
140 pixels of branding space on each side
Remember
   RELEVANT, INTERESTING
Content is king.
   CONTENT
1. RELEVANT
2. INTERESTING
3. ORIGINAL
4. PERSONALITY
CONTENT GUIDELINES
      Who will post?
      What will they talk about?
      When will they post?
      Where will they post?
QUESTIONS?


Whitney@socialmediasolutionsllc.com
 http://socialmediasolutionsllc.com

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