Social Media Squad is a social media marketing firm specializing in grassroots marketing and online social marketing. These numbers have been compiled to back up our claim that every company needs a presence in the social web.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Media Marketing By The Numbers
1. Social Media by the
Numbers
Cold hard facts of why you need a social
marketing campaign.
2. 78%
of 26,486 say consumer recommendations are the most
credible form of advertising
according to a global Nielsen survey
3. 3X
Online social network users were three times more
likely to trust their peers’ opinions over advertising
when making purchase decisions.
JupiterResearch, March 2007
4. 84%
said they would trust user reviews over a critic
Marketing Sherpa, July 2007
5. 62%
named Web sites with user reviews as their top
choice, even beating out a knowledgeable friend (59%)
when asked what source they would be “very likely” to
consult before making a decision about their
entertainment options
Marketing Sherpa, July 2007