SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
Social Action In A Post-Trump World
How to use this moment as a catalyst for good
#SMWposttrump or #SMWNYC
● Understand areas of opportunity for progress amidst a hostile
administration and divided political climate
● Gain tips for rapid response on social media amidst challenges like
fake news, online bullying, hate speech, etc
● Discuss how the social feed has fundamentally changed
pre and post election
#SMWposttrump | #SMWNYC
TAKEAWAYS
SPEAKERS
HEATHER HOLDRIDGE
DIRECTOR OF DIGITAL STRATEGY,
PLANNED PARENTHOOD FEDERATION OF
AMERICA | @PPFA
JENN STURM | @sturm
DIRECTOR OF ONLINE ENGAGEMENT,
AMERICAN CIVIL LIBERTIES UNION | @ACLU
DUNCAN MEISEL | @duncanwrites
SENIOR GLOBAL DIGITAL CAMPAIGN MANAGER,
350.ORG | @350
STEVE MENDELSOHN
INTERIM EXECUTIVE DIRECTOR,
THE TREVOR PROJECT | @TrevorProject
JORDAN RUDEN | @jordandruden
CO-FOUNDER / PRINCIPAL,
CRAFT & COMMERCE | @craftandcom
STACEY LEASCA | @SLeasca
DIGITAL DIRECTOR, GOOD | @good
TWEET US!
Have questions you want answered
during this panel?
Tweet @sleasca and hashtag
#SMWposttrump or #SMWNYC
BECAME
#SMWposttrump | #SMWNYC
GOOD
GOOD
#SMWposttrump | #SMWNYC
Live social coverage
Introduced new
social outlets
Cross platform
storytelling
What if your organization or brand does not want to or cannot enter
the fray?
How do we up our social game?
What if some of your followers are Trump supporters - What does
THAT look like?
Overheard in NPO Hallways
#SMWposttrump | #SMWNYC
The Shifting Marketplace
#SMWposttrump | #SMWNYC
A leading breast and ovarian
health non-profit saw a
multiyear education
campaign with a proven
track record see costs
increase by more than 100%
An advocacy campaign which
has been in market for less
than two months saw e-mail
acquisition costs
drop by 50%
7 Days Post Election - Two Outcomes:
#SMWposttrump | #SMWNYC
Growth since November 9th
● Facebook - 185%
● Twitter - 280%
● Instagram - 1400% (!!)
Weekend of January 28th
● 28 million video views on Facebook
● 630,000 mentions of @aclu on Twitter
(@realDonaldTrump had @310,000)
● 4th most retweeted tweet
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
#SMWposttrump | #SMWNYC
Attention is the scarcest resource in today’s digital world
Attention is increasingly concentrated in social / mobile feeds
Social reach is increasingly pay-to-play
#SMWposttrump | #SMWNYC
THREE CRITICAL TRENDS
● Act like a person, not a bot
● Comment and reply as often as you can
● Explore new platforms and find where your audience lives
● Don’t be afraid to engage
● Yes analytics are great, but so are EMOTIONS and GUT INSTINCT
● Leverage paid social to reach not only your fans, but to scale growth and drive
mission delivery
#SMWposttrump | #SMWNYC
ACTIONABLE ADVICE
Tweet @sleasca and hashtag
#SMWposttrump or #SMWNYC
HEATHER HOLDRIDGE
DIRECTOR OF DIGITAL STRATEGY,
PLANNED PARENTHOOD FEDERATION OF AMERICA
| @PPFA
JENN STURM | @sturm
DIRECTOR OF ONLINE ENGAGEMENT,
AMERICAN CIVIL LIBERTIES UNION | @ACLU
DUNCAN MEISEL | @duncanwrites
SENIOR GLOBAL DIGITAL CAMPAIGN MANAGER,
350.ORG | @350
STEVE MENDELSOHN
INTERIM EXECUTIVE DIRECTOR,
THE TREVOR PROJECT | @TrevorProject
JORDAN RUDEN | @jordandruden
CO-FOUNDER / PRINCIPAL,
CRAFT & COMMERCE | @craftandcom
STACEY LEASCA | @sleasca
DIGITAL DIRECTOR, GOOD | @good
QUESTIONS

Contenu connexe

Tendances

Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?M_McCabe
 
Mac201 post-truth media and fake news
Mac201 post-truth media and fake newsMac201 post-truth media and fake news
Mac201 post-truth media and fake newsRob Jewitt
 
Social Media for San Diego Press Club
Social Media for San Diego Press ClubSocial Media for San Diego Press Club
Social Media for San Diego Press ClubJulie Wright
 
Augieray16x9 shortened-130527112906-phpapp02
Augieray16x9 shortened-130527112906-phpapp02Augieray16x9 shortened-130527112906-phpapp02
Augieray16x9 shortened-130527112906-phpapp02Kuhoo Edson
 
Making the most of digital in women's rugby
Making the most of digital in women's rugby Making the most of digital in women's rugby
Making the most of digital in women's rugby AliDonnelly
 
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...Clare Corriveau
 
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...Zac Bodner
 
How Social Media Has Changed Business Communications
How Social Media Has Changed Business CommunicationsHow Social Media Has Changed Business Communications
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
 
Unsocial Media Presentaion
Unsocial Media PresentaionUnsocial Media Presentaion
Unsocial Media PresentaionJL Hargrove II
 
Melbourne International Student Conference 2016: The Future of Work
Melbourne International Student Conference 2016: The Future of WorkMelbourne International Student Conference 2016: The Future of Work
Melbourne International Student Conference 2016: The Future of WorkMeld Magazine Inc.
 
Social Media for NonProfits
Social Media for NonProfitsSocial Media for NonProfits
Social Media for NonProfitsChris Sietsema
 
The Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessThe Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessJamie Foulston
 

Tendances (14)

Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?
 
Mac201 post-truth media and fake news
Mac201 post-truth media and fake newsMac201 post-truth media and fake news
Mac201 post-truth media and fake news
 
Social Media for San Diego Press Club
Social Media for San Diego Press ClubSocial Media for San Diego Press Club
Social Media for San Diego Press Club
 
Augieray16x9 shortened-130527112906-phpapp02
Augieray16x9 shortened-130527112906-phpapp02Augieray16x9 shortened-130527112906-phpapp02
Augieray16x9 shortened-130527112906-phpapp02
 
Making the most of digital in women's rugby
Making the most of digital in women's rugby Making the most of digital in women's rugby
Making the most of digital in women's rugby
 
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...
Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...
 
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...
The Role of Innovation and Evidence-Based Decision Making in the 2016 U.S. El...
 
How Social Media Has Changed Business Communications
How Social Media Has Changed Business CommunicationsHow Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
 
Unsocial Media Presentaion
Unsocial Media PresentaionUnsocial Media Presentaion
Unsocial Media Presentaion
 
Global Social Media For Brands
Global Social Media For BrandsGlobal Social Media For Brands
Global Social Media For Brands
 
Melbourne International Student Conference 2016: The Future of Work
Melbourne International Student Conference 2016: The Future of WorkMelbourne International Student Conference 2016: The Future of Work
Melbourne International Student Conference 2016: The Future of Work
 
Social Media for NonProfits
Social Media for NonProfitsSocial Media for NonProfits
Social Media for NonProfits
 
Flipbook
FlipbookFlipbook
Flipbook
 
The Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessThe Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign Success
 

En vedette

SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...
SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...
SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...Social Media Week
 
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AI
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AISMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AI
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AISocial Media Week
 
SMWNYC 2017 - Big Spaceship - The State of Social for Teens
SMWNYC 2017 - Big Spaceship - The State of Social for TeensSMWNYC 2017 - Big Spaceship - The State of Social for Teens
SMWNYC 2017 - Big Spaceship - The State of Social for TeensSocial Media Week
 
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...Social Media Week
 
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...Social Media Week
 
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySocial Media Week
 
SMWNYC 2017 - Doner - More Than Words
SMWNYC 2017 - Doner - More Than WordsSMWNYC 2017 - Doner - More Than Words
SMWNYC 2017 - Doner - More Than WordsSocial Media Week
 
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own Trump
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own TrumpSMWNYC 2017 - iris Worldwide - How To Pull Your Very Own Trump
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own TrumpSocial Media Week
 
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...Social Media Week
 
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful UnicornSMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful UnicornSocial Media Week
 
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...Social Media Week
 
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't SuckSMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't SuckSocial Media Week
 
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...Social Media Week
 
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSocial Media Week
 
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...Social Media Week
 

En vedette (15)

SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...
SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...
SMWNYC 2017 - The Atlantic: Transforming a 160-Year-Old Magazine into a Multi...
 
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AI
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AISMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AI
SMWNYC 2017 - DigitalGenius - Throwing out the Rulebook on Chatbots & AI
 
SMWNYC 2017 - Big Spaceship - The State of Social for Teens
SMWNYC 2017 - Big Spaceship - The State of Social for TeensSMWNYC 2017 - Big Spaceship - The State of Social for Teens
SMWNYC 2017 - Big Spaceship - The State of Social for Teens
 
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...
SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...
 
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...
SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Gener...
 
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
 
SMWNYC 2017 - Doner - More Than Words
SMWNYC 2017 - Doner - More Than WordsSMWNYC 2017 - Doner - More Than Words
SMWNYC 2017 - Doner - More Than Words
 
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own Trump
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own TrumpSMWNYC 2017 - iris Worldwide - How To Pull Your Very Own Trump
SMWNYC 2017 - iris Worldwide - How To Pull Your Very Own Trump
 
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Cr...
 
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful UnicornSMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn
SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn
 
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...
SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Vi...
 
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't SuckSMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
 
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...
SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Soc...
 
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
 
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...
 

Similaire à SMWNYC 2017 - GOOD / Craft & Commerce - Social Action In A Post-Trump World

Social: Session 3: CRM and Election 2012
Social: Session 3: CRM and Election 2012 Social: Session 3: CRM and Election 2012
Social: Session 3: CRM and Election 2012 SugarCRM
 
The role of social media in the UK General Election
The role of social media in the UK General ElectionThe role of social media in the UK General Election
The role of social media in the UK General ElectionLisa Harris
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
2016-6-27 Digital Citizenship
2016-6-27 Digital Citizenship2016-6-27 Digital Citizenship
2016-6-27 Digital CitizenshipMathieu Plourde
 
Social Good: Social Media beyond politics
Social Good: Social Media beyond politicsSocial Good: Social Media beyond politics
Social Good: Social Media beyond politicsVernon Joseph Go
 
Twitter us election map
Twitter us election mapTwitter us election map
Twitter us election mapCristele4
 
Social media and their influence on democratic election
Social media and their influence on democratic electionSocial media and their influence on democratic election
Social media and their influence on democratic electionVeronika Khyzhniak
 
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...Nalaka Gunawardene
 
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Margot Bloomstein
 
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014SignUp.com
 
Using Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor RelationshipsUsing Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor RelationshipsJulia Campbell
 
ICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social MediaICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social MediaMo Krochmal
 
Why Social Media Matters
Why Social Media Matters  Why Social Media Matters
Why Social Media Matters Blue Thumb
 
Social Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the CampaignSocial Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the CampaignJanelle Ward
 
Social Media For Community Leaders Ss
Social Media For Community Leaders SsSocial Media For Community Leaders Ss
Social Media For Community Leaders SsJulie Wright
 
Ali toronto november 2012 so me govt
Ali toronto november 2012 so me govtAli toronto november 2012 so me govt
Ali toronto november 2012 so me govtGenome Alberta
 

Similaire à SMWNYC 2017 - GOOD / Craft & Commerce - Social Action In A Post-Trump World (20)

#votesocialmedia
 #votesocialmedia #votesocialmedia
#votesocialmedia
 
Social: Session 3: CRM and Election 2012
Social: Session 3: CRM and Election 2012 Social: Session 3: CRM and Election 2012
Social: Session 3: CRM and Election 2012
 
The role of social media in the UK General Election
The role of social media in the UK General ElectionThe role of social media in the UK General Election
The role of social media in the UK General Election
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
2016-6-27 Digital Citizenship
2016-6-27 Digital Citizenship2016-6-27 Digital Citizenship
2016-6-27 Digital Citizenship
 
Social Good: Social Media beyond politics
Social Good: Social Media beyond politicsSocial Good: Social Media beyond politics
Social Good: Social Media beyond politics
 
Twitter us election map
Twitter us election mapTwitter us election map
Twitter us election map
 
Social media and their influence on democratic election
Social media and their influence on democratic electionSocial media and their influence on democratic election
Social media and their influence on democratic election
 
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...
 
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
 
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014
 
Using Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor RelationshipsUsing Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor Relationships
 
Ndi Presentation Ppt
Ndi Presentation PptNdi Presentation Ppt
Ndi Presentation Ppt
 
ICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social MediaICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social Media
 
Why Social Media Matters
Why Social Media Matters  Why Social Media Matters
Why Social Media Matters
 
Social Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the CampaignSocial Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the Campaign
 
Social Media For Community Leaders Ss
Social Media For Community Leaders SsSocial Media For Community Leaders Ss
Social Media For Community Leaders Ss
 
Ali toronto november 2012 so me govt
Ali toronto november 2012 so me govtAli toronto november 2012 so me govt
Ali toronto november 2012 so me govt
 

Dernier

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 

Dernier (8)

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 

SMWNYC 2017 - GOOD / Craft & Commerce - Social Action In A Post-Trump World

  • 1. Social Action In A Post-Trump World How to use this moment as a catalyst for good #SMWposttrump or #SMWNYC
  • 2. ● Understand areas of opportunity for progress amidst a hostile administration and divided political climate ● Gain tips for rapid response on social media amidst challenges like fake news, online bullying, hate speech, etc ● Discuss how the social feed has fundamentally changed pre and post election #SMWposttrump | #SMWNYC TAKEAWAYS
  • 3. SPEAKERS HEATHER HOLDRIDGE DIRECTOR OF DIGITAL STRATEGY, PLANNED PARENTHOOD FEDERATION OF AMERICA | @PPFA JENN STURM | @sturm DIRECTOR OF ONLINE ENGAGEMENT, AMERICAN CIVIL LIBERTIES UNION | @ACLU DUNCAN MEISEL | @duncanwrites SENIOR GLOBAL DIGITAL CAMPAIGN MANAGER, 350.ORG | @350 STEVE MENDELSOHN INTERIM EXECUTIVE DIRECTOR, THE TREVOR PROJECT | @TrevorProject JORDAN RUDEN | @jordandruden CO-FOUNDER / PRINCIPAL, CRAFT & COMMERCE | @craftandcom STACEY LEASCA | @SLeasca DIGITAL DIRECTOR, GOOD | @good
  • 4. TWEET US! Have questions you want answered during this panel? Tweet @sleasca and hashtag #SMWposttrump or #SMWNYC
  • 6. GOOD #SMWposttrump | #SMWNYC Live social coverage Introduced new social outlets Cross platform storytelling
  • 7. What if your organization or brand does not want to or cannot enter the fray? How do we up our social game? What if some of your followers are Trump supporters - What does THAT look like? Overheard in NPO Hallways #SMWposttrump | #SMWNYC
  • 8. The Shifting Marketplace #SMWposttrump | #SMWNYC A leading breast and ovarian health non-profit saw a multiyear education campaign with a proven track record see costs increase by more than 100% An advocacy campaign which has been in market for less than two months saw e-mail acquisition costs drop by 50% 7 Days Post Election - Two Outcomes:
  • 10. Growth since November 9th ● Facebook - 185% ● Twitter - 280% ● Instagram - 1400% (!!) Weekend of January 28th ● 28 million video views on Facebook ● 630,000 mentions of @aclu on Twitter (@realDonaldTrump had @310,000) ● 4th most retweeted tweet #SMWposttrump | #SMWNYC
  • 17. Attention is the scarcest resource in today’s digital world Attention is increasingly concentrated in social / mobile feeds Social reach is increasingly pay-to-play #SMWposttrump | #SMWNYC THREE CRITICAL TRENDS
  • 18. ● Act like a person, not a bot ● Comment and reply as often as you can ● Explore new platforms and find where your audience lives ● Don’t be afraid to engage ● Yes analytics are great, but so are EMOTIONS and GUT INSTINCT ● Leverage paid social to reach not only your fans, but to scale growth and drive mission delivery #SMWposttrump | #SMWNYC ACTIONABLE ADVICE
  • 19. Tweet @sleasca and hashtag #SMWposttrump or #SMWNYC HEATHER HOLDRIDGE DIRECTOR OF DIGITAL STRATEGY, PLANNED PARENTHOOD FEDERATION OF AMERICA | @PPFA JENN STURM | @sturm DIRECTOR OF ONLINE ENGAGEMENT, AMERICAN CIVIL LIBERTIES UNION | @ACLU DUNCAN MEISEL | @duncanwrites SENIOR GLOBAL DIGITAL CAMPAIGN MANAGER, 350.ORG | @350 STEVE MENDELSOHN INTERIM EXECUTIVE DIRECTOR, THE TREVOR PROJECT | @TrevorProject JORDAN RUDEN | @jordandruden CO-FOUNDER / PRINCIPAL, CRAFT & COMMERCE | @craftandcom STACEY LEASCA | @sleasca DIGITAL DIRECTOR, GOOD | @good QUESTIONS