SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

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Watch the full session on SMW Insider: https://socialmediaweek.org/insider/sessions/johnnie-walker-brought-drunk-driving-social-media-users-virtual-reality/

Technology

SOCIAL MEDIA WEEK
How Johnnie Walker Brought Drunk Driving Into Social
Media Users’ (Virtual) Reality

JASON
BEAUREGARD
Head of Studio,
VaynerProductions,
VaynerMedia
DAN SANBORN
Senior Vice President,
Culture & Partnerships, Diageo
JI LEE
Creative Lead,
Facebook
KERRY FLYNN
Business Reporter,
Mashable

4 CAMERA FORMATS
Phantom 4K Flex ARRI Alexa Mini

Custom Sony A7S Rig Google Odyssey
4 CAMERA FORMATS

V R / A R
V I D E O S
P H O T O S
T E X T

Creative Frameworks for 360
SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH

SPLIT-SCREEN TWO POVS (PSYCHO)
Experiment by Facebook Creative Shop

BREAKFAST AROUND THE WORLD (NESCAFÉ)SPLIT-SCREEN
Publicis Conseil

360 QUIZ (LIBERTY MUTUAL INSURANCE)MULTI-SPACES
CHOOSE YOUR
ADVENTURE
Facebook Creative Shop

NBA DUNK CONTENTSMULTI-SCREENS
Experiment by Facebook Creative Shop

360 SHOWROOMCIRCULAR STAGE
Experiment by Facebook Creative Shop

360 MAKE UP TUTORIAL (NARS)CIRCULAR STAGE
Facebook Creative Shop

360 CINEMAGRAPH
Experiment by Facebook Creative Shop

360 GIF
Experiment by Facebook Creative Shop / GIF by Julien Douvier

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SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

1. SOCIAL MEDIA WEEK How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

2. JASON BEAUREGARD Head of Studio, VaynerProductions, VaynerMedia DAN SANBORN Senior Vice President, Culture & Partnerships, Diageo JI LEE Creative Lead, Facebook KERRY FLYNN Business Reporter, Mashable

3. 4 CAMERA FORMATS Phantom 4K Flex ARRI Alexa Mini

4. Custom Sony A7S Rig Google Odyssey 4 CAMERA FORMATS

5. Creative Frameworks For

6. V R / A R V I D E O S P H O T O S T E X T

7. Before 360

8. Creative Frameworks for 360 SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH

9. SPLIT-SCREEN TWO POVS (PSYCHO) Experiment by Facebook Creative Shop

10. BREAKFAST AROUND THE WORLD (NESCAFÉ)SPLIT-SCREEN Publicis Conseil

11. 360 QUIZ (LIBERTY MUTUAL INSURANCE)MULTI-SPACES CHOOSE YOUR ADVENTURE Facebook Creative Shop

12. NBA DUNK CONTENTSMULTI-SCREENS Experiment by Facebook Creative Shop

13. 360 SHOWROOMCIRCULAR STAGE Experiment by Facebook Creative Shop

14. 360 MAKE UP TUTORIAL (NARS)CIRCULAR STAGE Facebook Creative Shop

15. 360 CINEMAGRAPH Experiment by Facebook Creative Shop

16. 360 GIF Experiment by Facebook Creative Shop / GIF by Julien Douvier

17. Creative Frameworks for 360 SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH

SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

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