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Output analisi desk gennaio 2013

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Un assaggio dell'analisi desk, il primo modulo della ricerca Social Minds; quali sono le banche presenti sui Social Media? Ci sono tutte le più grandi oppure la presenza e l'ingaggio social non dipendono dalle dimensioni? Ecco un assaggio della Ricerca. Andate su www.socialminds.it per saperne di più.

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Output analisi desk gennaio 2013

  1. 1. COS’E’ SOCIAL MINDSRicerca quanti-qualitativa: analisi dell’utilizzo deiSocial media per il business da parte delle aziendeitaliane
  2. 2. METODOLOGIA STUDIO DESK RICERCA FIELD ANALYIS &CONSOLIDATIONObiettivo della ricerca Social Minds è sondare il livello diadozione e utilizzo dei Social Media da parte delle banche italianeper i processi di comunicazione e di business
  3. 3. IMPIANTO METODOLOGICO COMPLESSIVO METHODOLOGY & ROADMAP METHODOLOGY & ROADMAPCONVEGNO DI PRESENTAZIONE DEI RISULTATI 11 LUG 13
  4. 4. Esserci o non esserci?Presenza social per una bancaitaliana…
  5. 5. Quali banche?
  6. 6. Social banks
  7. 7. Fotografia dell’ essere  Periodo di osservazione: gennaio 2013  Periodo di osservazione: gennaio 2013  La dimensione del carattere èèdirettamente proporzionale alla  La dimensione del carattere direttamente proporzionale alla numerosità dei: numerosità dei: •• social media presidiati dalla banca social media presidiati dalla banca •• diversi ambienti social aperti eegestiti con differenti finalità di diversi ambienti social aperti gestiti con differenti finalità di business (corporate branding, social media marketing, social business (corporate branding, social media marketing, social customer care, social innovation…) customer care, social innovation…)  Social media analizzati:  Social media analizzati:
  8. 8. Grandi assenti
  9. 9. SOCIAL MINDS REPORTSSocial Minds prevede differenti formati del suo Report:1.Standard Edition2.Premium Edition3.Consulting Edition4.Custom Edition
  10. 10. SURVEY ONLINEPartecipa al sondaggioSe lavori in banca, vai suhttp://bit.ly/SocialMindsSurveye compila il questionario online.Bastano pochi minuti.Riceverai in anteprima, via email, una sintesi dei risultati del sondaggio.
  11. 11. SPONSORSHIP Presenza Logo aziendale nel Report + Visibilità nei canali Social Minds (Sito Web, Facebook, Twitter, LinkedIn, Youtube) +Presenza Logo nei 2 contenuti free (estratto della ricerca e White Paper) che saranno divulgati nel periodo marzo-luglio 2013 + Presenza nel video-teaser della Ricerca + Speech durante il Convegno di presentazione (Milano, Palazzo delle Stelline, 11 luglio 2013) Visita la pagina Sponsorship su www.socialminds.it
  12. 12. CONTATTI Social Minds è un progetto di DML Srl info@socialminds.it www.socialminds.it 02-39438847

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