SlideShare a Scribd company logo
1 of 16
Esteban Contreras | @socialnerdia
Director of Experience Design, Sprinklr
experience-driven
companies
Purpose
Price
Vision BrandProduct CommunityDistribution
EcosystemStorytelling ServicePersonality Onboarding
Purpose
Product
Vision
Brand
Distribution
Community
Personality
Price
Storytelling
Ecosystem
Onboarding
Service
Purpose
Price
Vision BrandProduct CommunityDistribution
EcosystemStorytelling ServicePersonality Onboarding
Experience-Driven Companies


@socialnerdia

More Related Content

Viewers also liked

5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation
Jeremiah Gardner
 

Viewers also liked (16)

Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013Creating Your Social Content Engine: SearchExchange 2013
Creating Your Social Content Engine: SearchExchange 2013
 
Building a digital team (almost) from scratch
Building a digital team (almost) from scratchBuilding a digital team (almost) from scratch
Building a digital team (almost) from scratch
 
Developing Customer-Centric Strategies
Developing Customer-Centric StrategiesDeveloping Customer-Centric Strategies
Developing Customer-Centric Strategies
 
Agile content strategy - round 2
Agile content strategy - round 2Agile content strategy - round 2
Agile content strategy - round 2
 
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
Connecting Content Strategy with Intelligent Content - Intelligent Content Co...
 
Accelerating the Emotional Connection
Accelerating the Emotional ConnectionAccelerating the Emotional Connection
Accelerating the Emotional Connection
 
from stuff to stories
from stuff to storiesfrom stuff to stories
from stuff to stories
 
Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016Agile content - slides from Agile in the City London 2016
Agile content - slides from Agile in the City London 2016
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014
 
Content Marketing 201
Content Marketing 201Content Marketing 201
Content Marketing 201
 
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingStrategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
 
5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation
 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social Media
 
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's SuperheroAmbassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's Superhero
 
An Introduction to Social Media Marketing
An Introduction to Social Media MarketingAn Introduction to Social Media Marketing
An Introduction to Social Media Marketing
 
Brand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovationsBrand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovations
 

More from Esteban Contreras

Social Relationship Management and Global Brands
Social Relationship Management and Global BrandsSocial Relationship Management and Global Brands
Social Relationship Management and Global Brands
Esteban Contreras
 
Social websites are good for business
Social websites are good for businessSocial websites are good for business
Social websites are good for business
Esteban Contreras
 

More from Esteban Contreras (12)

Scaling Product: The First 180 Days as a Product Leader - By Esteban Contreras
Scaling Product: The First 180 Days as a Product Leader - By Esteban ContrerasScaling Product: The First 180 Days as a Product Leader - By Esteban Contreras
Scaling Product: The First 180 Days as a Product Leader - By Esteban Contreras
 
Product Leadership IRL: Things I wish I'd known a decade ago
Product Leadership IRL: Things I wish I'd known a decade agoProduct Leadership IRL: Things I wish I'd known a decade ago
Product Leadership IRL: Things I wish I'd known a decade ago
 
SXSW Interactive 2016 Keynote: Esteban Contreras - Identity and the Chemistry...
SXSW Interactive 2016 Keynote: Esteban Contreras - Identity and the Chemistry...SXSW Interactive 2016 Keynote: Esteban Contreras - Identity and the Chemistry...
SXSW Interactive 2016 Keynote: Esteban Contreras - Identity and the Chemistry...
 
GeniSys Pitch Deck - Mock / parody inspired by Airbnb's pitch deck
GeniSys Pitch Deck - Mock / parody inspired by Airbnb's pitch deckGeniSys Pitch Deck - Mock / parody inspired by Airbnb's pitch deck
GeniSys Pitch Deck - Mock / parody inspired by Airbnb's pitch deck
 
Think like a startup: 5 tests to optimize and grow your ideas
Think like a startup: 5 tests to optimize and grow your ideasThink like a startup: 5 tests to optimize and grow your ideas
Think like a startup: 5 tests to optimize and grow your ideas
 
Social Relationship Management and Global Brands
Social Relationship Management and Global BrandsSocial Relationship Management and Global Brands
Social Relationship Management and Global Brands
 
Social Nerdia Consulting: Intro to Social Media
Social Nerdia Consulting: Intro to Social MediaSocial Nerdia Consulting: Intro to Social Media
Social Nerdia Consulting: Intro to Social Media
 
Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keyno...
Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keyno...Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keyno...
Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keyno...
 
Spock is Not Impressed by these 55 "Old" Social Media Sites
Spock is Not Impressed by these 55 "Old" Social Media SitesSpock is Not Impressed by these 55 "Old" Social Media Sites
Spock is Not Impressed by these 55 "Old" Social Media Sites
 
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
 
Social websites are good for business
Social websites are good for businessSocial websites are good for business
Social websites are good for business
 
Twitter @ Samsung: Customer-Centric Approach to Social Media
Twitter @ Samsung: Customer-Centric Approach to Social MediaTwitter @ Samsung: Customer-Centric Approach to Social Media
Twitter @ Samsung: Customer-Centric Approach to Social Media
 

Recently uploaded

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 

Recently uploaded (20)

Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

Experience-Driven Companies