- James Whatley, March 2014
We've been talking about Tumblr usage being high amongst teens due to struggling with / still
exploring their self-identity. Having several Instagram accounts and email accounts is considered
the norm when your self is so fluid and still growing.
When you're old enough to have sex, to drive, buy cigarettes and alcohol, vote... sociological
norms define that you must be identifiable. This is a stretch, and possibly the broadest sweeping
statement I've made this year but, Facebook [and Google+] work within and around those social
norms. When teens 'graduate' in adulthood, they'll 'need' consistent online profiles; at an absolute
minimum, a LinkedIn account.
The Tumblrs, Whatsapps, and Snapchats of this world (anonymous expression of self, closed
social networks, and ephemeral content respectively) work for the still-developing personalities
more/better than others. That's not to say they'll stop, just that they may not remain there
exclusively once maturity sets in.