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Mobile World Congress 2017 Highlights

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7 Trends & Insights MWC 2017
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Mobile World Congress 2017 Highlights

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Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.

Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.

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Mobile World Congress 2017 Highlights

  1. 1. The webinar will start shortly… Thanks for joining us today!
  2. 2. Hello! Greg Flory Director, Strategy & Design (EMEA) Bottle Rocket Dayoan Daumont Innovation Director OgilvyOne Worldwide Rob Blackie Social Director Social@Ogilvy
  3. 3. Tell us where you’re dialing in from!
  4. 4. It will be available shortly on our blog! http://www.ogilvydo.com/category/events/webinars/ Ogilvy staff: It’s also on The Market! https://app2.crowdbase.com/o/ogilvy Are you on the go? You can join our webinars on mobile, too! Download from the App Store or Google Play Want this deck?
  5. 5. Report Mobile World Congress Barcelona 2017
  6. 6. https://youtu.be/b3RqbMuL-VY
  7. 7. Relevance to Ogilvy
  8. 8. Over 108,000 attendees from 208 countries filed into the echoing halls of Mobile World Congress last week, I was struck by the fact that there was very little handset news and lots and lots of everything else. 8
  9. 9. Mobile World Congress 2017 • VR/AR • Drones • Mobile & Health • Its all software • The Unexpected 9
  10. 10. The Augmented Reality and Virtual Reality Challenge 11 CCS Insight value the market at $4 billion by 2018 with 24 million units sold in that year ABI Research put the value at $61bn by 2021
  11. 11. It did get a little weird Korea Telecom’s VR demo & SAMSUNG’S Gyro 4D simulator 13 HTC’s computer-tethered Vive headset and Emotiv’s EEG neuron- measuring headwear Huawei’s virtual reality demo 5G live 360 degree video streaming and Zombies
  12. 12. the landscape
  13. 13. 17 Mobile in health
  14. 14. https://youtu.be/5W01laLq2co
  15. 15. https://youtu.be/cA0hxCS0fKM
  16. 16. https://youtu.be/p60OG4odcJI
  17. 17. Its all Software
  18. 18. 23
  19. 19. 24
  20. 20. Sharing Economy Born
 of these five Mega-Trends SHARING
 ECONOMYPeople Technology Economy Climate Travel Catalyzed by 2008 Crash 25
  21. 21. 26 During MWC 2017, over 40,000 guests from more than 120 countries will use Airbnb - generating €28M in economic activity
  22. 22. 27 Estimated Growth in European Sharing Economy By 2025 2016 2025 €570 B €28B Source: PwC
  23. 23. 28 How do you get there? Where do you stay? Who spend time with? What do you do? “Trips”-a Travel Platform
  24. 24. 29 Who are Software People? It’s not a skill set, it’s a mindset. see the world through the lens of software
  25. 25. 30 © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People
  26. 26. © 2017 Twilio Inc. You might not be Software People when...
  27. 27. The Unexpected
  28. 28. 34
  29. 29. Graphene Booth The Graphene Experience Zone at Mobile World Congress 2017 focus was on five innovation areas: IoT and Sensors; Wearables and Health; Datacom; Energy; Composites.
  30. 30. IBM fed its Watson AI lots of information about Gaudi's works, and it came up with this futuristic piece of art. It included moving parts that rose and fell according to the sentiment of social media posts about Mobile World Congress.
  31. 31. There was also a Google sand sculpture. And a Google ice sculpture, too. Google beach
  32. 32. Chinese smartphone company Gionee hired this footballer. And these dancers. Gionee
  33. 33. Questions? Greg Flory Director, Strategy & Design (EMEA) Bottle Rocket Dayoan Daumont Innovation Director OgilvyOne Worldwide Rob Blackie Social Director Social@Ogilvy

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