Make users partof the brand story Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.