Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media. Included are three successive steps to make a viral Facebook application.

1. Social
Media Are
A Square
Panos Sambrakos | Executive Creative Director
OgilvyOne Athens September 2012

2. Social Media
are a square!
A place where people come to talk with their friends. To
share their news and exchange opinions about issues that
matter to them, and to even make new friends.

3. Social Media
are a square!
Brand pages are like info-kiosks, that provide information
about brands without actually selling them. They try to gain
the attention of people in the square, with various methods.

4. Run a Contest

5. After participating in a contest, people will soon go back to the
conversation they were having with their friends, which is the
reason they came to the square in the first place.

6. Provide Content

7. Content is relevant to a fraction of people, with specific needs and
interests. So, although it can sustain a relationship with a brand
page, it can’t easily create buzz.

8. Stand for a Cause

9. Only people with certain beliefs will “sign” for a cause
that a brand supports; thus, you cannot create buzz
around the square with this method, either.

10. Design an Experience

11. We should be designing amazing experiences that excite
people with their fun and technical wizardry, and have them
running in the square, telling their friends to go play, too!

12. How to make a viral
Facebook application
In three successive steps!

13. Use a technological
gimmick
Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences
Technology with a trick. A technological gimmick that is exciting for people to
use. A gimmick that should be reason enough for users to play
with the app and see the results.

14. Make users part
of the brand story
Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences
Technology with a trick. A technological gimmick that is exciting for people to
use. A gimmick that should be reason enough for users to play
with the app and see the results.
Make users Instead of urging people to share your content, you should
part of the story prepare a template for them to tell their story. Only then can users
keep on doing what they came to the “square” to do: To talk about
themselves in front of their friends.

15. Enhance with
their Social connections
Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences
Technology with a trick. A technological gimmick that is exciting for people to
use. A gimmick that should be reason enough for users to play
with the app and see the results.
Make users Instead of urging people to share your content, you should
part of the story prepare a template for them to tell their story. Only then can users
keep on doing what they came to the “square” to do: To talk about
themselves in front of their friends.
Use Social Use Facebook’s building blocks to your advantage, by letting
connections people bring their friends into your experiences. That way, you will
gain a greater audience for your messages

16. Make users talk about
your brand, by talking
about themselves!

17. Thank you
Panos Sambrakos
Executive Creative Director | OgilvyOne Athens
panos.sambrakos@ogilvy.com
Twitter. @panos