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What's Next: Best of Cannes 2018

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Are you craving the latest trends and greatest work from the biggest festival of creativity? This week, we bring you the best of Cannes packed in 60 inspiring minutes.

Publié dans : Marketing
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What's Next: Best of Cannes 2018

  1. 1. Powered by What’s Next: Cannes in 60 Minutes
  2. 2. Welcome Suzanne Basra Content & Internal Communications Manager, UK Ogilvy Gemma Ginsberg Account Manager Ogilvy Samantha Standring Account Manager Ogilvy José Arteaga Creative Digital Strategist Ogilvy Consulting Ben Evenett Creative Ogilvy
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com
  5. 5. CANNESIN 60MINUTES #OgilvyCannes
  6. 6. #OgilvyCannes
  7. 7. Undertheinfluence Onebigfamily Humourvsheartstrings Storytellingforthefuture Theevolutionofagencies #OgilvyCannes
  8. 8. UNDERTHE INFLUENCE #OgilvyCannes
  9. 9. #OgilvyCannes
  10. 10. #OgilvyCannes
  11. 11. #OgilvyCannes
  12. 12. #OgilvyCannes
  13. 13. #OgilvyCannes RESPONSIBILE PLATFORMS TRANSPARENCY FROM INFLUENCERS: We will not work with influencers who buy followers RESPONSIBILE CONTENT TRANSPARENCY FROM BRANDS: Our brands will never buy followers RESPONSIBILE INFRASTRUCTURE TRANSPARENCY FROM PARTNERS: We will prioritise partners who increase transparency and help eradicate bad practices throughout the whole ecosystem
  14. 14. #OgilvyCannes
  15. 15. ‘4in10peoplehavedeleted oneoftheirsocialmedia accountsdueto privacyconcerns’ Edelman #OgilvyCannes
  16. 16. #OgilvyCannes
  17. 17. ONEBIG FAMILY #OgilvyCannes
  18. 18. Achieving authenticity #OgilvyCannes
  19. 19. #OgilvyCannes
  20. 20. Whatcan Ogilvydo? ROOTS OGILVYPRIDE OGILVYWOMEN THE PIPE #OgilvyCannes NOOR
  21. 21. The Ogilvynetwork #OgilvyCannes
  22. 22. #OgilvyCannes
  23. 23. #OgilvyCannes Share briefs Exchange program Ogilvy app NetworkThoughts
  24. 24. #OgilvyCannes
  25. 25. Redefining masculinity #OgilvyCannes
  26. 26. ‘Theplaygroundis stilltheonlyplace wherepurefascism exists.Bigkids stomponlittlekids’ EddieIzzard #OgilvyCannes
  27. 27. Achieving authenticity The Ogilvy network Redefining masculinity #OgilvyCannes
  28. 28. HUMOUR VS.HEART— STRINGS #OgilvyCannes
  29. 29. CAUSE DRIVEN WORK Cause driven work #OgilvyCannes
  30. 30. #OgilvyCannes Share The Meal The Lion’s Share
  31. 31. ‘Byleveragingyourbrandtomakea measurablesocialimpact,combined withmeaningfulstorytellingyoucan buildconsumertrustandgoodwill’ Forbes,SimonMainwaring #OgilvyCannes
  32. 32. #OgilvyCannes Stop The Horror
  33. 33. ‘Hasadvertisinglost it’ssenseofhumour andforgottenit’s placeinthebig schemeofthings?’ SonalDarbal ChiefCreativeOfficer OgilvyIndia ‘Humourispersonal andpowerful.Itlet’s yousayyouprefer yourdogtoyourson’ JohnMescall GlobalExecutiveCreativeDirector Mcann #OgilvyCannes
  34. 34. #OgilvyCannes
  35. 35. Butisitafairbattle? #OgilvyCannes
  36. 36. STORY— TELLING FORTHE FUTURE #OgilvyCannes
  37. 37. Long isthenew short #OgilvyCannes
  38. 38. We’vestillgot alottolearn fromHollywood #OgilvyCannes
  39. 39. #OgilvyCannes
  40. 40. Haveavoice. Butmakesure it’srightforthebrand. #OgilvyCannes
  41. 41. “Mywhole philosophyofBarbie wasthat,through thedoll,thelittlegirl couldbeanything shewantedtobe. Barbiealways representedthefact thatawoman haschoices.” RuthHandler
  42. 42. #OgilvyCannes
  43. 43. WHAT’S NEXTFOR CANNES? #OgilvyCannes
  44. 44. Seeallthewinnersat: lovethework.com #OgilvyCannes
  45. 45. Questions? Suzanne Basra Content & Internal Communications Manager, UK Ogilvy Gemma Ginsberg Account Manager Ogilvy Samantha Standring Account Manager Ogilvy José Arteaga Creative Digital Strategist Ogilvy Consulting Ben Evenett Creative Ogilvy
  46. 46. Thank you.

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