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What's Next: Biohacking

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Biohacking is the stuff of imagination and possibility, albeit seeming a little disturbing at its most extreme.

We are now being introduced to new forms of emotion detection that will help shape experiences. It’s in this new space that the connected human and Biohacking makes a significant impact.

Publié dans : Marketing
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What's Next: Biohacking

  1. 1. What’s Next: Biohacking Powered by
  2. 2. Welcome Dayoán Daumont Consulting Partner
 Ogilvy Consulting Ritesh Patel Chief Digital Officer, 
 Health & Wellness
 Ogilvy Consulting
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. D I G I T I Z I N G B I O L O G Y
  6. 6. 6 JUNE 2019
  7. 7. “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” -Charles Darwin
  8. 8. Prosthetics Brain-Computer Interfaces Neuroprosthetics Nootropics (smart drugs) Gene Editing
  9. 9. 1944 1982 2006 2007 2012 2013 2017 The Super Soldier Electronics making a difference The power of personal metrics Changing the human code The prosthetic advantage Popular Biometrics Chip for the Brain
  10. 10. https://www.youtube.com/watch?v=tV8EOQNYC-8
  11. 11. N E S D
  12. 12. https://youtu.be/4tfa-n1iSdo
  13. 13. T h e C o n n e c t e d H u m a n
  14. 14. + WHEN WHO WHERE HOW
  15. 15. Comfort. Acceptance. Power. Freedom. Control. Love. We are all longing to find satisfaction for our intangible desires. If you can provide a payoff for your prospects’ unspoken needs, you will find yourself handsomely rewarded. Chris Goward, “You Should Test That!”
  16. 16. S e n t i e n t D a t a Intention Sentient Data When Who HowWhere+ + + =
  17. 17. “ h e r i t a g e ” v a c a t i o n s
  18. 18. AddressingAugmenting Servicing
  19. 19. “We and our technological creations are poised to embark on what is sure to be a strange and deeply commingled evolutionary path" Arati Prabhakar, DARPA's former director
  20. 20. www.ogilvyconsulting.com/biohacking-booklet/
  21. 21. Questions?
  22. 22. Thank you.

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