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What’s Next:
Building Brand Equity
in a Globalised World
Powered by
Welcome
Dayoán Daumont
Consulting Partner
Ogilvy Consulting
Josh Proctor
Creative Intern – The Pipe
Ogilvy UK
Tell us
where you
are dialing
in from!
What’s the weather
like in your city?
Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the...
YOUR SLIDES HEREBut first…
YOUR SLIDES HERE The Pipe
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
“It’s red,
I’ve never seen a red like
Bologna’s”
YOUR SLIDES HEREFrom places
YOUR SLIDES HERE
YOUR SLIDES HERETo non-places
YOUR SLIDES HERE
YOUR SLIDES HEREAnd back again?
YOUR SLIDES HERE
YOUR SLIDES HERE
What does this mean for
brands?
YOUR SLIDES HERE
“[Insert Quote Here]”
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
YOUR SLIDES HERE
Questions?
Thank you.
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What's Next: Building Brand Equity in a Globalized World

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Our world is getting smaller. New forms of communication means parts of the globe that once seemed far away, are now closer than ever. But it’s also starting to look the same; the same recognisable brands crop up on our supermarket shelves, the same musicians play on our radios, and the same films feature in our cinemas all over the world.

Whilst popular strands of thought point to an ever-more homogenised global society increasingly losing its widespread diversity, understanding how the unique intricacies of local cultures can flourish on the global stage has never been more important.

Publié dans : Marketing
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What's Next: Building Brand Equity in a Globalized World

  1. 1. What’s Next: Building Brand Equity in a Globalised World Powered by
  2. 2. Welcome Dayoán Daumont Consulting Partner Ogilvy Consulting Josh Proctor Creative Intern – The Pipe Ogilvy UK
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. YOUR SLIDES HEREBut first…
  6. 6. YOUR SLIDES HERE The Pipe
  7. 7. YOUR SLIDES HERE
  8. 8. YOUR SLIDES HERE
  9. 9. YOUR SLIDES HERE “It’s red, I’ve never seen a red like Bologna’s”
  10. 10. YOUR SLIDES HEREFrom places
  11. 11. YOUR SLIDES HERE
  12. 12. YOUR SLIDES HERETo non-places
  13. 13. YOUR SLIDES HERE
  14. 14. YOUR SLIDES HEREAnd back again?
  15. 15. YOUR SLIDES HERE
  16. 16. YOUR SLIDES HERE What does this mean for brands?
  17. 17. YOUR SLIDES HERE “[Insert Quote Here]”
  18. 18. YOUR SLIDES HERE
  19. 19. YOUR SLIDES HERE
  20. 20. YOUR SLIDES HERE
  21. 21. YOUR SLIDES HERE
  22. 22. YOUR SLIDES HERE
  23. 23. YOUR SLIDES HERE
  24. 24. YOUR SLIDES HERE
  25. 25. YOUR SLIDES HERE
  26. 26. YOUR SLIDES HERE
  27. 27. Questions?
  28. 28. Thank you.

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