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Our world is getting smaller. New forms of communication means parts of the globe that once seemed far away, are now closer than ever. But it’s also starting to look the same; the same recognisable brands crop up on our supermarket shelves, the same musicians play on our radios, and the same films feature in our cinemas all over the world.
Whilst popular strands of thought point to an ever-more homogenised global society increasingly losing its widespread diversity, understanding how the unique intricacies of local cultures can flourish on the global stage has never been more important.