Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
3. What’s the weather like in your city?
Tell us where you’re dialing in from!
4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
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7. 35 years ago
There was no internet
25 years ago
There were only 130 websites in total
15 years ago
Skype, Facebook, YouTube, Reddit,
Twitter, Tumblr, Dropbox, and Instagram didn't exist
32. Facebook - PRIVATE
WhatsApp - PRIVATE
YouTube - PUBLIC
Facebook Messenger - PRIVATE
WeChat - PRIVATE
QQ - PRIVATE
Instagram - PRIVATE
QZone - PUBLIC
Tumblr - PUBLIC
Twitter - PUBLIC
SinaWeibo - PUBLIC
Snapchat - PRIVATE
Skype - PRIVATE
Viber - PRIVATE
LINE - PRIVATE
PRIVATE users 7,605 billion
PUBLIC users 2,777 billion
33.
34.
35.
36.
37.
38. User: 1532
• Likely next purchase, categorized by industry
Music: Spotify 95% | Food: Pizza 86% | Tech: iPhone 42% | Random: New iPhone charger 85%
• Relative influencers
1. Wife (User: 4256), 2. Boss (User: 6206), 3. Son (User: 2386)
• Propensity to ads
This user is aware of 54% of ads targeted at him (4% below the average).
39. “Find me users in London who
are likely to visit my store”
40. Here are 536 users who walk past your store on their commute.
They have a tendency to buy similar products to yours.
And have heard about your store from family and friends.
“Find me users in London who
are likely to visit my store”
57. When asked what his dream product would
do, Apple co-founder Steve Wozniak
answered: “give me more time”.
58. When asked what his dream product would
do, Apple co-founder Steve Wozniak
answered: “give me more time”.
59. 400-millisecond delay =
8 million fewer searches
1 second faster =
2 percent lift in conversions
Reduce load time by 2.2 seconds =
10 million more downloads
10x faster =
100x more insights
63. Fast Food
Tomorrow
Suggested searches
- What fast food do people want
- Find an audience who want to buy fast food now
- Which fast food advertisements are most successful
- Who are the top fast food influencers
People also searched for: