AR COMMERCE: LEGO
LEGO Wear and Snapchat launched a clothing
store with no clothes in it allowing them to swap a
traditional shopping experience for AR pop-up.
The physical store was empty of everything
except a plinth-posted Snapcode which once
scanned allowed shoppers to enter a virtual shop
that an featured an interactive DJ booth, LEGO
bouncer, arcade machine, and most importantly,
exclusive products for purchase.
It’s a fantastic example of how brands are blurring
real world and virtual spaces and enabling people
who can’t make it in person access to their