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Markets and markets; Oracle; Deeptrace. What's Next: Social Media Trends 2020

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Markets and markets; Oracle; Deeptrace.
WHAT IS IT?
'How to best utilise AI?' is quickly becoming a key question for business so it’s of little surprise that it could have a huge impact on
the marketing department as well as agencies. One of the most exciting areas of AI is how it can be used to bolster humanity
creativity. AI is already being used to power customer experience through chat bots, but it’s quickly expanding into other areas such
as video and copy creation.
While AI has the potential to make a huge positive impact, there are also real concerns around its misuse. Brands and agencies will
need to tread very carefully when using AI to avoid creating even more distrust and disillusionment amongst consumers.
2.1 bn
USD
The predicted size of the AI for
social media market
The predicted percentage of brands
who will be using chatbots for
consumer interactions by the end of
2020
80% 2X
The increase in the amount
of deepfake videos compared to the
previous year

Publié dans : Marketing
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