CAMPAIGN DEEPFAKES: MALARIA NO MORE
Like most technologies, deepfakes aren't inherently
bad, they can be used to entertain affect as on TikTok,
or to help deliver a more global reach.
Malaria No More A launched a “Malaria Must Die”
campaign, where David Beckham appears to speak
nine languages using deep fake technology.
After watching the video viewers were encouraged to
sign a “voice petition” by recording their own voices
saying, “Malaria Must Die.”
As the technology continues to develop brands will
need to weigh the utility and efficiency benefits against
consumer sentiment. Creative execution and obvious
transparency will likely be key to avoiding any backlash.