AI COPYWRITING: ALIBABA AI COPYWRITER
Venturing into the realms of transitional creativity, Tech
giant Alibaba has created an AI copywriter
that produces up to 20,000 lines of e-commerce copy
The AI copywriter continuously improves its craft by
analysing lines of copy on Alibaba's T-mall and Taobao
eCommerce platforms to understand what types of
copy perform best.
Brand wanting to use the platform simply need to insert
a link to their product page and click a button to have
the system generate AI copy.
The biggest benefit to brands utilising this tool is
increased efficiencies through the removal of repetitive
tasks allowing creatives to spend more time on big
ideas and content for their audiences.