WHAT’S GOING TO HAPPEN NEXT?
• Organizations will need new, systematic approaches for unlocking the full potential of human collaboration with AI. People will
soon need to learn how to work with the machines and how to better communicate with them.
• Big data will unlock previously incomprehensible insights for brands meaning they can narrow the gap between what brands think
consumers want and what they actually want.
• First touch customers service will become increasingly automated and most consumers won't be able to tell the difference.
Humans will only become involved in outlier cases.
• AI will become a go-to resource for iterative creative executions especially if multiple languages are involved. Programmatic
media buying solutions will port into social content as turnkey SAAS solutions for personalised messaging campaigns.
• People will begin to demand proof of digital provenance in the content they're consuming.