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WHAT IS IT?
People are consuming more content than ever before. In fact, we spend more than 142 minutes just on social media a day.
As people’s content consumption continues to rise, they are finding new ways to engage with content throughout their lives.
Last year saw the explosion of new content types such as podcast, longer captions, and micro blogs. Most importantly, total
brand immersion through experiences and technology are becoming mainstream.
175%
Percentage growth from last year
of Spotify’s monthly users listening
to podcasts
Percentage of predicted online
searches in 2020 will be voice
searches
Percentage of respondents who believe
that by the year 2025, immersive
technologies like augmented reality, will
be as ubiquitous as mobile devices.
50% 90%
Spotify for Brands; Comscore; Perkins Coie.

Publié dans : Marketing
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