INTERACTIVE STORYTELLING: TINDER
Tinder created an interactive adventure that
represents a whole new way to match on the app.
The "Swipe Night" story is an adventure that allows
you to decide what happens next at key turning
points. Importantly, the choices not only impact the
story, but also who you match with.
Swipe Night takes place live, inside the app and as
the story unfolds users face moral dilemmas and
practical choices. With 7 seconds to choose, there's
no going back.
After Swipe Night, the choices are added to your
profile showing what decisions you did or didn't make
to your potential matches.
Storytelling through immersive experiences is a great
way to keep customers engaged with attention
spans continuing to decrease.