WHAT’S GOING TO HAPPEN NEXT?
• Audio and voice will becoming an increasingly important part of the marketing mix as brands explore audio driven content
• Interactive storytelling will unlock more personalised content experiences based on user choices. The opt-in nature of the
experience will lead a greater acceptance of future personalised content from the brand.
• Immersive content will blur the lines between offline and online allowing brands to increase engagement and build affinity through
• Event driven cultural moments will become integrated viewing experiences that see audience participation on a level playing field
with the content itself.