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WHAT IS IT? With consumers What's Next: Social Media Trends 2020

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WHAT IS IT?
With consumers demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce
options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or
education channel to a full storefront experience.
60%
Percentage of people who are influenced
by digital content when shopping
Percentage of people bought a
product online after discovering it
on social media
Percentage of merchants who use
social medial to generate sales
55% 40%
Deloitte; Kleiner Perkins; Big Commerce.

Publié dans : Marketing
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