What's Next: The Role of Brands in the Booming Original Content Business

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What’s Next:
The Role of Brands in the
Booming Original Content Business

Welcome
Mike McFadden
EVP, Digital Transformation 
Ogilvy
Rob Davis
Head of Digital, USA 
Ogilvy

Tell us
where you
are dialing
in from!
What’s the weather
like in your city?

Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting

Today’s
Guests
Gayle Troberman
Chief Marketing Officer
iHeartMedia
Evan Shapiro
President
National Lampoon
Chris Stefanyk
Head of Partnerships
Wattpad
Joshua Sinel
Co-Founder & President
Storybooth

Gayle
Troberman
Chief Marketing Officer
iHeartMedia

Evan
Shapiro
President
National Lampoon

What's Next: The Role of Brands in the Booming Original Content Business

Chris
Stefanyk
Head of Partnerships
Wattpad

What is
Wattpad?
Wattpad is the world's largest
social network of readers and
writers, with 80M+ hyper-
engaged monthly users. We
use the power of community
and technology to help brands
and Hollywood unleash the full
potential of storytelling across
the globe.

Wattpad is THE
social network for
stories.
Video Audio Images News Blog

Wattpad is one
of the fastest
growing and
most engaging
social platforms  
in the world.
+100,000 
new signups per day
+665 million 
unique story uploads
+50 languages
23 billion minutes
spent on Wattpad per
month
+80 million 
monthly global audience

Wattpad Studios is a
powerful ecosystem
Talent Management
Our in-house talent team supports our writers as
they make the leap into entertainment, publishing
and beyond.
Entertainment
Working with the world’s biggest studios, producers
and networks, we make hit programs 
for the big screen, small screen and streaming.
Publishing
We work with the world’s top publishing houses to
publish Wattpad titles to mass markets.

" 1.6+ billion reads on Wattpad
" Published by Simon and Schuster in
2014 and has now sold over 11
million copies worldwide
" A feature film based on the story
released globally by Avalon Pictures
in April 2019 grossing over $70
million in the global box office
After by Anna Todd

Writing Contests & Influencer Stories:
Reach our community and create lasting affinity
through branded writing contests, and come away
with a collection of original branded stories with user-
generated insights about your brand. We can enlist
our top influencers to participate and promote as well!
Targeted Media/Video Ads:
Go beyond age and demographics to place your
ad in the right place, at the right time, to the right
user.
You can reach out 80+ monthly users through our
full suite of native, static and video ad units.
How Brands Work With Us
All ad units can be seen in our media kit

Source Top Stories
from our half-a-billion+ story
uploads to identify proven
narratives with built-in fanbases
for brand integration.
Crowdsource New Content
tap our audience to generate
hundreds of original stories &
adapt into larger branded original
content pieces.
We are also
enabling brands to
Tap into our Studios
Model – entirely
backed by Data &
Insights

Let’s tell stories together
Chris Stefanyk
Head of Brand Partnerships
@ChrisStefanyk
chris@wattpad.com

Joshua
Sinel
Co-Founder & President
storybooth

A SUPERCHARGED
STORYTELLING PLATFORM
FOR THE
DIGITAL-ONLY
GENERATION

AWARD-WINNING PLATFORM REACHING MILLIONS OF TEENS EVERY DAY
TEENS RECORD THEIR TRUE
STORIES ON OUR APP
WE SELECT, ANIMATE & PUBLISH
THE BEST OF THEM
!22

13-25
year olds
STORYBOOTH
REACH
YOUNG
GIRL
STRONG
4.6M
sub s cr ib er s
1.6B
vi ews
40M
direct
engage m ents
across 230
videos
ENGAGED
MASSIVE
70/30
f/m
INVESTED
!23
280k
stories
submitted
to date.

MEET YOUNG AUDIENCES WHERE THEY ARE.
LEAVE THEM BETTER OFF THAN THEY WERE.
!24
MISSION DRIVEN

STORIES THAT ENTERTAIN & ENGAGE.
STORIES THAT MATTER.
Mean Mom – 16M Views
Don’t Judge Me Because I’m
Goth – 16M Views
I Sent Pics To A Boy I Liked And
Shouldn’t Have – 27M Views
Living With Diabetes – 16M Views
Adopted – 15M Views Kissed My Crush – 15M Views
Made Fun Of For Being A Late
Bloomer – 13M Views
Woke Up With Acne – 10MViewsI Rescued Abandoned Newborn
Kittens – 11M Views
5

PRESS
RECOGNIZED:
MAKING AN IMPACT
Nominee: 2019
WEBBY
Animated Series
Winner: 2018
STREAMY
Animation
Winner: 2017
WEBBY
Youth
Winner: 2017
SHORTY
Short Video
Winner: 2017
SHORTY
Kids &Lifestyle
Finalist: 2016
SHORTY
Social Good
!26

“As storybooth continues to retain
subscriber and view growth over
!27
time, kids will be able to use the
community as an audio diary and
support system while brands will be
able to reach a younger generation
in a trusted space.”
- Sami Main ADWEEK
June 2017
WE DELIVER AUTHENTIC
CONTENT INSIDE A
“TRUSTED SPACE”
WHAT WE DO: WHAT BRANDS CAN DO:

What's Next: The Role of Brands in the Booming Original Content Business

What's Next: The Role of Brands in the Booming Original Content Business

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What's Next: The Role of Brands in the Booming Original Content Business