4. Brand Objective
• To create a Youtube Gadget which helps brands create
more engaging experiences for users within a Youtube
Channel interface.
• Position Monster TV as India’s 1st career channel on
Youtube for Jobseekers.
• Reinforce Monster.com’s proposition of ‘Find Better’
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5. Target Audience
Age: 18 and 45
Geography: India
Gender: All
Psychograph: Internet savvy, heavy consumption
of video content on YouTube and other video
sharing sites, social media savvy
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7. Job-related
The Idea
guidance
for Job
seekers
Single
Channel
Generate
more
connections
for employers
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8. Structure
STEP 1 Choose your Monster buddy!
Customized
Youtube Gadget
which would
play different
Buddy Videos
across different
verticals like
Engineering,
Fashion,
Architecture, IT
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17. STEP 2 : Users can Watch the Buddy Tips
Buddy videos
give users details
on various useful
& quality videos
available on the
platform which
Job Seekers can
benefit from, for a
more informed
job hunt.
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19. Interactivity
Users CHOOSE
any of the 6
different Monster
Services and
Experience
Monster TV within
the Single Youtube
Career Channel
Gadget.
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20. Effectively using technology
The Gadget also
offers more links
and connects the
users/job seekers
to the relevant
information and
provides tips and
guidance. It also
provides 24/7
learning.
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