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MonsterTV
Youtube Gadget
AGENCY
Runtime Solutions
Structure


 Brand
                                      Interactivity
Objective




 Target                               The Outcome
Audience


            Effectiveness in use of
                the technology
                                                      2
Presenting
Monster TV
as India’s 1st

Career channel on
Youtube for
Jobseekers.
                    3
Brand Objective

• To create a Youtube Gadget which helps brands create
  more engaging experiences for users within a Youtube
  Channel interface.

• Position Monster TV as India’s 1st career channel on
  Youtube for Jobseekers.

• Reinforce Monster.com’s proposition of ‘Find Better’




                                                         4
Target Audience

Age: 18 and 45
Geography: India
Gender: All
Psychograph: Internet savvy, heavy consumption
of video content on YouTube and other video
sharing sites, social media savvy




                                                 5
Digital Advertising Meets Brand Objective




                                        6
Job-related
                The Idea
   guidance
    for Job
    seekers


                  Single
                 Channel
Generate
more
connections
for employers


                           7
Structure
STEP 1 Choose your Monster buddy!

                                    Customized
                                    Youtube Gadget
                                    which would
                                    play different
                                    Buddy Videos
                                    across different
                                    verticals like
                                    Engineering,
                                    Fashion,
                                    Architecture, IT




                                                       8
Investment Banker




                    9
Civil Engineer




                 10
Software Engineer




                    11
College Student




                  12
Musician




           13
Healer at International Spa




                              14
Fashion Designer




                   15
Travel Photographer




                      16
STEP 2 : Users can Watch the Buddy Tips

                                     Buddy videos
                                     give users details
                                     on various useful
                                     & quality videos
                                     available on the
                                     platform which
                                     Job Seekers can
                                     benefit from, for a
                                     more informed
                                     job hunt.




                                                       17
Design
Customized Wallpaper Designs created for each of the
Buddy Videos within the Youtube Gadget




                                                       18
Interactivity

                  Users CHOOSE
                    any of the 6
                 different Monster
                    Services and
                     Experience
                Monster TV within
                the Single Youtube
                  Career Channel
                      Gadget.




                                 19
Effectively using technology

                               The Gadget also
                               offers more links
                               and connects the
                               users/job seekers
                               to the relevant
                               information and
                               provides tips and
                               guidance. It also
                               provides 24/7
                               learning.




                                               20
Monster Anytime anywhere

                            Users can
                              explore
                             available
                           Monster Apps
                            for Mobile
                           Phone Users.




                                     21
Interactive eCard Application

                                ‘Send Monster
                                Luck to Friends’
                                e-card
                                application.




                                                   22
Sending an eCard

                   Allows users to
                   Write a
                   Personalized
                   Message and
                   Send Goodluck
                   Card to their
                   Friends. This is
                   the preview of the
                   eCard




                                        23
Receiving the eCard

                       Receiver views
                      the eCard in the
                      mailbox before an
                         interview!

                      Everything within
                      the Single Gadget!




                                           24
Rich Media Banner Promotions on
       Youtube Masthead




                                  25
The Outcome                  More than 300,000
                           video views on the channel




 More than 1,900 subscribers
                                                    26
Monster TV by
Monster is your very
own career channel.

Find Better,
with Monster TV
on
THANK YOU




For more details visit www.runtime-solutions.com

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Monster TV - Youtube Gadget by Runtime Solutions