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Dan Berger
Social Tables
⏰
@danberger | @HSMAI_SD
I am a participant.
I am a planner.
I am a supplier.
100 employees
Raised $22 million
Founded in 2011
@danberger | @HSMAI_SD
Event Sales:
Event Services:
A marketplace for event spaces that
meets the unique needs of today’s planner.
5,000 customers creating
3+ million events with
400+ million participants
I am a participant.
I am a planner.
I am a believer.
I am a supplier.
We are connecting the hospitality
industry through effortless
group management solutions
that create successful
face-to-face events.
1. Understand the way technology has impacted our
careers
2. Discover opportunities to advance our professional
development
3. Examine strategies to manage these changes
@danberger | @HSMAI_SD
Learning Objectives
1. Understand the way technology has impacted our
careers
2. Discover opportunities to advance our professional
development
3. Examine strategies to manage these changes
@danberger | #MPIWC
Learning Objective #1
P2P DISCUSSION
How has your profession
changed over the past
decade or two?
Information Symmetry
Planners rely on their networks and online
research to learn about destinations
before speaking to sales reps.
Information Asymmetry
Planners used to rely on hotel sales
professionals for research and
information.
Pre-Event: Destination Sourcing
@danberger | @HSMAI_SD
Pre-Event: Event Marketing
Permission Marketing
Marketers deliver anticipated, personal,
and relevant messages to people who
actually want to get them thanks to new
advertising technology.
Traditional Marketing
Marketers used to buy email lists, mail
invitations, and add everyone to their
newsletters.
@danberger | @HSMAI_SD
Pre-Event: Networking
Online
Participants have access to fellow
attendees and technology matches
people thanks to algorithms.
On Site
People let serendipity and networking
sessions do all of the work.
@danberger | @HSMAI_SD
An Afterthought
There was no real software built for
planners or event goers.
Integrated
Planners think about what objectives they
are trying to achieve and use the
technology that fits best.
Pre-Event: Technology
@danberger | @HSMAI_SD
Online Collaboration
Information is centralized online for
efficient stakeholder communication.
Offline Redundancy
Back-and-forth calls, emails, and faxes to
coordinate events and communicate
changes.
Pre-Event: Working Together
@danberger | @HSMAI_SD
During-Event: Educating Attendees
Participants
Speakers have a dialogue with
participants. They use technology to
engage them and apply adult learning
best practices.
Attendees
Presenters spoke at attendees.
@danberger | @HSMAI_SD
During-Event: Physically Attending
Attending in the Flesh
The only way to attend an event
was to physically be there.
Virtual Attendance
Live-streaming is free and is used to build
future attendance.
@danberger | @HSMAI_SD
During-Event: Disseminating Information
The Mobile App
Real-time information is distributed
digitally through an app, social, and email.
The Event Guide
Information, including the schedule
and attendee list, was distributed
through physical collateral.
@danberger | @HSMAI_SD
Continuous and Regular Feedback
Attendees provide feedback real-time
through social media channels/surveys
and planners react accordingly.
One-time Evaluations
Attendees would complete a survey
at the end of a meeting.
During-Event: Feedback
@danberger | @HSMAI_SD
Post-Event: Event Lifespan
Events were Finite
The life of an event was limited to its
allocated time.
Events are Evergreen
The lifespan of an event extends past its
allocated time. People connect and share
online afterwards.
@danberger | @HSMAI_SD
Post-Event: Event ROI
ROI is Measurable
Events are considered a marketing
product. Their impact can be measured
thanks to software and hardware
products.
ROI was an Unknown
Event and meeting spending went
into a marketing black hole.
@danberger | @HSMAI_SD
Post-Event: Sharing Information
Information is Shared
Content is distributed far and wide by
speakers. It is amplified by participants
through live tweeting, live streaming, and
social media posting.
Information was Withheld
Content was held closely by
speakers.
@danberger | @HSMAI_SD
1. Understand the way technology has impacted our
careers
2. Discover opportunities to advance our professional
development
3. Examine strategies to manage these changes
@danberger | @HSMAI_SD
Learning Objective #2 & 3
KEY THOUGHT
If so much has changed,
what are the advances that
will shape the next 20
years?
Where machines could replace humans—and where they can’t (yet). McKinsey.
@danberger | @HSMAI_SD
Internet Trends 2017 Report. Meeker, Mary.
@danberger | @HSMAI_SD
Sapiens. Hariri, Yuval Noah.
@danberger | @HSMAI_SD
OBSERVATION
We are becoming
increasingly reliant on
technology to do
traditional work.
KEY THOUGHT
What can we do prepare?
@danberger | @HSMAI_SD
Step 1: Relax.
@danberger | @HSMAI_SD
Case Study: The Farmer
How to Win with Automation (Hint: It’s Not Chasing Efficiency)
● In 1900, 30 million people in the
United States were farmers.
● By 1990 that number had fallen to
under 3 million even... as the
population more than tripled.
● 90% of American agriculture
workers lost their jobs, mostly due
to automation.
● Yet somehow, the 20th century
was an era of unprecedented
prosperity.
Step 2: Embrace.
Automation
● Starts with a baseline of
what a human can do.
● Deploys computers to chip
away at these tasks.
@danberger | @HSMAI_SD
Augmentation
● Starts with what humans
do today.
● Figures out how that work
could be deepened with
technology.
Automation vs. Augmentation
Adapted from Beyond Automation, HBR, 2015
Automation + Augmentation =
Human-centered Automation
The use of automation to enhance the capabilities of humans...
and compensate for the limitations of human operators.
@danberger | @HSMAI_SD
Introducing Human-centered Automation
Step 3: Reimagine.
P2P DISCUSSION
When you have certain
symptoms, do you Google
or call your doctor?
@danberger | @HSMAI_SD
Doctors that have the world’s
medical knowledge at their
fingertips and the technology to
help them be more effective can
devote more of their mental
energy to understanding the
patient as a person, not just a
medical diagnosis.
This will change how doctors will
interact with patients.
@danberger | @HSMAI_SD
Redesigning Jobs -- Example: Doctor
How to Win with Automation (Hint: It’s Not Chasing Efficiency)
AV techs Learning partners
Caterers Experience curators
Meeting planners Business event strategists
@danberger | @HSMAI_SD
What Do Redesigned Jobs Look Like In Hospitality?
Hotel sales people Meeting consultants
The 5 Career Choices You
Can Make Right Now
@danberger | @HSMAI_SD
Step Narrowly (focus)
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Step In (embrace)
Monitor and modify the
work of machines.
Step Forward (lead)
Take part in constructing
the next generation of
computing and AI tools.
Step Aside (accept)
Put your other
intelligences (e.g. EQ) to
work.
Step Up (grow)
Let the technology do the
things that are beneath
you and be more strategic.
Five Options for Career Advancement
@danberger | @HSMAI_SD
Step Up (grow)
Let the technology do the
things that are beneath
you and be more strategic.
Step Forward
Take part in constructing
the next generation of
computing and AI tools.
Step In
Monitor and modify the
work of machines.
Step Narrowly
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Five Options for Career Advancement
Step Aside
Put your other
intelligences (e.g. EQ) to
work.
@danberger | @HSMAI_SD
● You understand your business well.
● You are the consummate improver.
You have a desire to want to see
things get better.
● You don’t like redundancy or
repetitive work.
● You like to learn new things.
● You are a self-starter.
Step Up (grow) - Is it for me?
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Up (grow) - Examples
● A meeting coordinator who has
mastered their area of expertise and
wants to conquer something new.
● A hotel sales professional who wants
to go beyond “churning and burning.”
● A revenue manager who has models
and software to do their job.
● A hotel marketer who has reached the
peak amount of impressions in their
target market.
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Up (grow) - Ideal outcomes
Adapted from Beyond Automation, HBR, 2015
● Get additional responsibility in your
current role.
● Be promoted to a new role inside
your organization.
● Switch jobs
● Make more money
● Perform your current job better.
@danberger | @HSMAI_SD
Step Up (grow) - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
● Create a career path for yourself
and set goals to get there.
● Build your personal board of
advisors.
● Try new technology solutions and
master the ones you choose.
@danberger | @HSMAI_SD
Step Up
Let the machine do the
things that are beneath
you and be more strategic.
Step Forward
Take part in constructing
the next generation of
computing and AI tools.
Step In
Monitor and modify the
work of machines.
Step Narrowly (focus)
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Five Options for Career Advancement
Step Aside
Put your other
intelligences (e.g. EQ) to
work.
@danberger | @HSMAI_SD
● You are hyper focused on
development and networking
● You are a risk taker
● You are creative
● You are recognized for your special
skills and abilities.
Step Narrowly (focus) - Is it for me?
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
● A supplier professional who has an
industry niche (e.g. pharma or
financial services).
● A revenue manager with a unique
property that no software will ever
understand.
● A hotel marketer with high artistic
and creative intelligence.
Step Narrowly (focus) - Examples
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Narrowly (focus) - Ideal outcomes
Adapted from Beyond Automation, HBR, 2015
● Be known as a subject matter
expert (SME)
● Connect with people because they
are drawn to you by your
reputation
● Be respected for your unique
expertise
@danberger | @HSMAI_SD
Step Narrowly (focus) - L&D opportunities
● Speak at a conference
● Get a certificate within and outside
the industry (PMP, HCS)
● Understand the industry and
people you serve on a deeper level
● Take more creative/art classes
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Up
Let the machine do the
things that are beneath
you and be more strategic.
Step Forward
Take part in constructing
the next generation of
computing and AI tools.
Step In (embrace)
Monitor and modify the
work of machines.
Step Narrowly
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Five Options for Career Advancement
Step Aside
Put your other
intelligences (e.g. EQ) to
work.
@danberger | @HSMAI_SD
Step In (embrace) - Is it for me?
● You are analytical
● You always ask why
● You enjoy puzzles and problem
solving
● You love data
● You enjoy budgeting or personal
finance
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
● A hotel sales person who likes to
help with forecasting.
● A marketing professional who
enjoys budgeting.
● A sales director who wants to use
their budget for new things (other
than headcount).
Step In (embrace) - Examples
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step In (embrace) - Ideal outcomes
Adapted from Beyond Automation, HBR, 2015
● Develop a deeper understanding of
why things are they way they are
● Help improve your organization
and personal productivity
● Become even more technical
● Make way more money
@danberger | @HSMAI_SD
Step In (embrace) - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
● Learn statistics
● Learn about information
architecture and effective
presentations
● Study visual communication and
learn graphic design to create
infographics
● Practice giving better
presentations
● Join ToastMasters
@danberger | @HSMAI_SD
Step Up
Let the machine do the
things that are beneath
you and be more strategic.
Step Forward (lead)
Take part in constructing
the next generation of
computing and AI tools.
Step In
Monitor and modify the
work of machines.
Step Narrowly
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Five Options for Career Advancement
Step Aside
Put your other
intelligences (e.g. EQ) to
work.
@danberger | @HSMAI_SD
Where are investors putting their money?
Investments in Artificial Intelligence
@danberger | @HSMAI_SD
● You have always been interested in
computers.
● You want to understand how
things work.
● You are a systems thinker.
● More years in school doesn’t scare
you.
Step Forward (lead) - Is it for me?
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Forward (lead) - Examples
● You are see opportunities from
your current role to improve
existing industry systems.
● You are in a tangential role to your
current one (e.g. sales <> revenue
management, marketing <>
analytics, sales <> sales operations)
● You have automated parts of your
job through new technology.
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Forward (lead) - Ideal outcomes
Adapted from Beyond Automation, HBR, 2015
● You’ll reach the top of your field if
you can also think outside the box,
perceive where today’s computers
fall short, and envision tools that
don’t yet exist.
● Create personal wealth (if it works
out)
● Switch careers
@danberger | @HSMAI_SD
Step Forward (lead) - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
● Learn to code at
codeacademy.com
● Create models in Excel
● Attend coding meetups
● Listen to technical podcasts or
watch technical youtube talks
● Invest in crypto
@danberger | @HSMAI_SD
Step Up
Let the machine do the
things that are beneath
you and be more strategic.
Step Forward
Take part in constructing
the next generation of
computing and AI tools.
Step In
Monitor and modify the
work of machines.
Step Narrowly
Find a specialty within
your profession that
wouldn’t be economical to
automate.
Five Options for Career Advancement
Step Aside (accept)
Put your other
intelligences (e.g. EQ) to
work.
@danberger | @HSMAI_SD
The Value of Soft Skills
Automation Will Make Us Rethink What a “Job” Really Is
@danberger | @HSMAI_SD
● You are a creative person by nature
● You are a social butterfly
● You are charismatic and people are
drawn to you
● You love teaching and helping
others.
Step Aside (accept) - Is it for me?
Adapted from Beyond Automation, HBR, 2015
@danberger | @HSMAI_SD
Step Aside (accept) - Examples
Adapted from Beyond Automation, HBR, 2015
● A manager who enjoys watching
people grow under them.
● A sales rep who brainstorms with
her customers.
● An event manager who goes above
and beyond to deliver the wow
factors.
@danberger | @HSMAI_SD
Step Aside (accept) - Ideal outcomes
Adapted from Beyond Automation, HBR, 2015
● Develop the people who work for
you.
● Get recognized for being an
awesome boss and mentor.
● Build lifelong relationships that go
beyond your office.
@danberger | @HSMAI_SD
Step Aside (accept) - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
● Develop your soft skills
● Read the Charisma Myth, How to
Win Friends and Influence People,
or similar books
● Go to more networking events
● Learn more about the arts
● Get an MBA
Make learning a habit.
●
●
●
●
Making learning a lifelong habit.
Dan Berger
Twitter: @danberger
dan@socialtables.com

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Future Proofing Your Career: Staying Relevant in the Age of Automation

  • 3. I am a participant. I am a planner. I am a supplier.
  • 4. 100 employees Raised $22 million Founded in 2011
  • 8. A marketplace for event spaces that meets the unique needs of today’s planner.
  • 9. 5,000 customers creating 3+ million events with 400+ million participants
  • 10. I am a participant. I am a planner. I am a believer. I am a supplier.
  • 11. We are connecting the hospitality industry through effortless group management solutions that create successful face-to-face events.
  • 12. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | @HSMAI_SD Learning Objectives
  • 13. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | #MPIWC Learning Objective #1
  • 14. P2P DISCUSSION How has your profession changed over the past decade or two?
  • 15. Information Symmetry Planners rely on their networks and online research to learn about destinations before speaking to sales reps. Information Asymmetry Planners used to rely on hotel sales professionals for research and information. Pre-Event: Destination Sourcing @danberger | @HSMAI_SD
  • 16. Pre-Event: Event Marketing Permission Marketing Marketers deliver anticipated, personal, and relevant messages to people who actually want to get them thanks to new advertising technology. Traditional Marketing Marketers used to buy email lists, mail invitations, and add everyone to their newsletters. @danberger | @HSMAI_SD
  • 17. Pre-Event: Networking Online Participants have access to fellow attendees and technology matches people thanks to algorithms. On Site People let serendipity and networking sessions do all of the work. @danberger | @HSMAI_SD
  • 18. An Afterthought There was no real software built for planners or event goers. Integrated Planners think about what objectives they are trying to achieve and use the technology that fits best. Pre-Event: Technology @danberger | @HSMAI_SD
  • 19. Online Collaboration Information is centralized online for efficient stakeholder communication. Offline Redundancy Back-and-forth calls, emails, and faxes to coordinate events and communicate changes. Pre-Event: Working Together @danberger | @HSMAI_SD
  • 20. During-Event: Educating Attendees Participants Speakers have a dialogue with participants. They use technology to engage them and apply adult learning best practices. Attendees Presenters spoke at attendees. @danberger | @HSMAI_SD
  • 21. During-Event: Physically Attending Attending in the Flesh The only way to attend an event was to physically be there. Virtual Attendance Live-streaming is free and is used to build future attendance. @danberger | @HSMAI_SD
  • 22. During-Event: Disseminating Information The Mobile App Real-time information is distributed digitally through an app, social, and email. The Event Guide Information, including the schedule and attendee list, was distributed through physical collateral. @danberger | @HSMAI_SD
  • 23. Continuous and Regular Feedback Attendees provide feedback real-time through social media channels/surveys and planners react accordingly. One-time Evaluations Attendees would complete a survey at the end of a meeting. During-Event: Feedback @danberger | @HSMAI_SD
  • 24. Post-Event: Event Lifespan Events were Finite The life of an event was limited to its allocated time. Events are Evergreen The lifespan of an event extends past its allocated time. People connect and share online afterwards. @danberger | @HSMAI_SD
  • 25. Post-Event: Event ROI ROI is Measurable Events are considered a marketing product. Their impact can be measured thanks to software and hardware products. ROI was an Unknown Event and meeting spending went into a marketing black hole. @danberger | @HSMAI_SD
  • 26. Post-Event: Sharing Information Information is Shared Content is distributed far and wide by speakers. It is amplified by participants through live tweeting, live streaming, and social media posting. Information was Withheld Content was held closely by speakers. @danberger | @HSMAI_SD
  • 27. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | @HSMAI_SD Learning Objective #2 & 3
  • 28. KEY THOUGHT If so much has changed, what are the advances that will shape the next 20 years?
  • 29. Where machines could replace humans—and where they can’t (yet). McKinsey. @danberger | @HSMAI_SD
  • 30. Internet Trends 2017 Report. Meeker, Mary. @danberger | @HSMAI_SD
  • 31. Sapiens. Hariri, Yuval Noah. @danberger | @HSMAI_SD
  • 32. OBSERVATION We are becoming increasingly reliant on technology to do traditional work.
  • 33. KEY THOUGHT What can we do prepare? @danberger | @HSMAI_SD
  • 35. @danberger | @HSMAI_SD Case Study: The Farmer How to Win with Automation (Hint: It’s Not Chasing Efficiency) ● In 1900, 30 million people in the United States were farmers. ● By 1990 that number had fallen to under 3 million even... as the population more than tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was an era of unprecedented prosperity.
  • 37. Automation ● Starts with a baseline of what a human can do. ● Deploys computers to chip away at these tasks. @danberger | @HSMAI_SD Augmentation ● Starts with what humans do today. ● Figures out how that work could be deepened with technology. Automation vs. Augmentation Adapted from Beyond Automation, HBR, 2015
  • 38. Automation + Augmentation = Human-centered Automation The use of automation to enhance the capabilities of humans... and compensate for the limitations of human operators. @danberger | @HSMAI_SD Introducing Human-centered Automation
  • 40. P2P DISCUSSION When you have certain symptoms, do you Google or call your doctor? @danberger | @HSMAI_SD
  • 41. Doctors that have the world’s medical knowledge at their fingertips and the technology to help them be more effective can devote more of their mental energy to understanding the patient as a person, not just a medical diagnosis. This will change how doctors will interact with patients. @danberger | @HSMAI_SD Redesigning Jobs -- Example: Doctor How to Win with Automation (Hint: It’s Not Chasing Efficiency)
  • 42. AV techs Learning partners Caterers Experience curators Meeting planners Business event strategists @danberger | @HSMAI_SD What Do Redesigned Jobs Look Like In Hospitality? Hotel sales people Meeting consultants
  • 43. The 5 Career Choices You Can Make Right Now
  • 44. @danberger | @HSMAI_SD Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Step In (embrace) Monitor and modify the work of machines. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step Aside (accept) Put your other intelligences (e.g. EQ) to work. Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Five Options for Career Advancement
  • 45. @danberger | @HSMAI_SD Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  • 46. @danberger | @HSMAI_SD ● You understand your business well. ● You are the consummate improver. You have a desire to want to see things get better. ● You don’t like redundancy or repetitive work. ● You like to learn new things. ● You are a self-starter. Step Up (grow) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 47. @danberger | @HSMAI_SD Step Up (grow) - Examples ● A meeting coordinator who has mastered their area of expertise and wants to conquer something new. ● A hotel sales professional who wants to go beyond “churning and burning.” ● A revenue manager who has models and software to do their job. ● A hotel marketer who has reached the peak amount of impressions in their target market. Adapted from Beyond Automation, HBR, 2015
  • 48. @danberger | @HSMAI_SD Step Up (grow) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Get additional responsibility in your current role. ● Be promoted to a new role inside your organization. ● Switch jobs ● Make more money ● Perform your current job better.
  • 49. @danberger | @HSMAI_SD Step Up (grow) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Create a career path for yourself and set goals to get there. ● Build your personal board of advisors. ● Try new technology solutions and master the ones you choose.
  • 50. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  • 51. @danberger | @HSMAI_SD ● You are hyper focused on development and networking ● You are a risk taker ● You are creative ● You are recognized for your special skills and abilities. Step Narrowly (focus) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 52. @danberger | @HSMAI_SD ● A supplier professional who has an industry niche (e.g. pharma or financial services). ● A revenue manager with a unique property that no software will ever understand. ● A hotel marketer with high artistic and creative intelligence. Step Narrowly (focus) - Examples Adapted from Beyond Automation, HBR, 2015
  • 53. @danberger | @HSMAI_SD Step Narrowly (focus) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Be known as a subject matter expert (SME) ● Connect with people because they are drawn to you by your reputation ● Be respected for your unique expertise
  • 54. @danberger | @HSMAI_SD Step Narrowly (focus) - L&D opportunities ● Speak at a conference ● Get a certificate within and outside the industry (PMP, HCS) ● Understand the industry and people you serve on a deeper level ● Take more creative/art classes Adapted from Beyond Automation, HBR, 2015
  • 55. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In (embrace) Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  • 56. @danberger | @HSMAI_SD Step In (embrace) - Is it for me? ● You are analytical ● You always ask why ● You enjoy puzzles and problem solving ● You love data ● You enjoy budgeting or personal finance Adapted from Beyond Automation, HBR, 2015
  • 57. @danberger | @HSMAI_SD ● A hotel sales person who likes to help with forecasting. ● A marketing professional who enjoys budgeting. ● A sales director who wants to use their budget for new things (other than headcount). Step In (embrace) - Examples Adapted from Beyond Automation, HBR, 2015
  • 58. @danberger | @HSMAI_SD Step In (embrace) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Develop a deeper understanding of why things are they way they are ● Help improve your organization and personal productivity ● Become even more technical ● Make way more money
  • 59. @danberger | @HSMAI_SD Step In (embrace) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn statistics ● Learn about information architecture and effective presentations ● Study visual communication and learn graphic design to create infographics ● Practice giving better presentations ● Join ToastMasters
  • 60. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  • 61. @danberger | @HSMAI_SD Where are investors putting their money? Investments in Artificial Intelligence
  • 62. @danberger | @HSMAI_SD ● You have always been interested in computers. ● You want to understand how things work. ● You are a systems thinker. ● More years in school doesn’t scare you. Step Forward (lead) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 63. @danberger | @HSMAI_SD Step Forward (lead) - Examples ● You are see opportunities from your current role to improve existing industry systems. ● You are in a tangential role to your current one (e.g. sales <> revenue management, marketing <> analytics, sales <> sales operations) ● You have automated parts of your job through new technology. Adapted from Beyond Automation, HBR, 2015
  • 64. @danberger | @HSMAI_SD Step Forward (lead) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● You’ll reach the top of your field if you can also think outside the box, perceive where today’s computers fall short, and envision tools that don’t yet exist. ● Create personal wealth (if it works out) ● Switch careers
  • 65. @danberger | @HSMAI_SD Step Forward (lead) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn to code at codeacademy.com ● Create models in Excel ● Attend coding meetups ● Listen to technical podcasts or watch technical youtube talks ● Invest in crypto
  • 66. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside (accept) Put your other intelligences (e.g. EQ) to work.
  • 67. @danberger | @HSMAI_SD The Value of Soft Skills Automation Will Make Us Rethink What a “Job” Really Is
  • 68. @danberger | @HSMAI_SD ● You are a creative person by nature ● You are a social butterfly ● You are charismatic and people are drawn to you ● You love teaching and helping others. Step Aside (accept) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 69. @danberger | @HSMAI_SD Step Aside (accept) - Examples Adapted from Beyond Automation, HBR, 2015 ● A manager who enjoys watching people grow under them. ● A sales rep who brainstorms with her customers. ● An event manager who goes above and beyond to deliver the wow factors.
  • 70. @danberger | @HSMAI_SD Step Aside (accept) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Develop the people who work for you. ● Get recognized for being an awesome boss and mentor. ● Build lifelong relationships that go beyond your office.
  • 71. @danberger | @HSMAI_SD Step Aside (accept) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Develop your soft skills ● Read the Charisma Myth, How to Win Friends and Influence People, or similar books ● Go to more networking events ● Learn more about the arts ● Get an MBA
  • 72. Make learning a habit. ● ● ● ● Making learning a lifelong habit.