Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Future Proofing Your Career: Staying Relevant in the Age of Automation

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité

Consultez-les par la suite

1 sur 73 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Similaire à Future Proofing Your Career: Staying Relevant in the Age of Automation (20)

Publicité

Plus par Social Tables (16)

Plus récents (20)

Publicité

Future Proofing Your Career: Staying Relevant in the Age of Automation

  1. 1. Dan Berger Social Tables
  2. 2. ⏰ @danberger | @HSMAI_SD
  3. 3. I am a participant. I am a planner. I am a supplier.
  4. 4. 100 employees Raised $22 million Founded in 2011
  5. 5. @danberger | @HSMAI_SD
  6. 6. Event Sales:
  7. 7. Event Services:
  8. 8. A marketplace for event spaces that meets the unique needs of today’s planner.
  9. 9. 5,000 customers creating 3+ million events with 400+ million participants
  10. 10. I am a participant. I am a planner. I am a believer. I am a supplier.
  11. 11. We are connecting the hospitality industry through effortless group management solutions that create successful face-to-face events.
  12. 12. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | @HSMAI_SD Learning Objectives
  13. 13. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | #MPIWC Learning Objective #1
  14. 14. P2P DISCUSSION How has your profession changed over the past decade or two?
  15. 15. Information Symmetry Planners rely on their networks and online research to learn about destinations before speaking to sales reps. Information Asymmetry Planners used to rely on hotel sales professionals for research and information. Pre-Event: Destination Sourcing @danberger | @HSMAI_SD
  16. 16. Pre-Event: Event Marketing Permission Marketing Marketers deliver anticipated, personal, and relevant messages to people who actually want to get them thanks to new advertising technology. Traditional Marketing Marketers used to buy email lists, mail invitations, and add everyone to their newsletters. @danberger | @HSMAI_SD
  17. 17. Pre-Event: Networking Online Participants have access to fellow attendees and technology matches people thanks to algorithms. On Site People let serendipity and networking sessions do all of the work. @danberger | @HSMAI_SD
  18. 18. An Afterthought There was no real software built for planners or event goers. Integrated Planners think about what objectives they are trying to achieve and use the technology that fits best. Pre-Event: Technology @danberger | @HSMAI_SD
  19. 19. Online Collaboration Information is centralized online for efficient stakeholder communication. Offline Redundancy Back-and-forth calls, emails, and faxes to coordinate events and communicate changes. Pre-Event: Working Together @danberger | @HSMAI_SD
  20. 20. During-Event: Educating Attendees Participants Speakers have a dialogue with participants. They use technology to engage them and apply adult learning best practices. Attendees Presenters spoke at attendees. @danberger | @HSMAI_SD
  21. 21. During-Event: Physically Attending Attending in the Flesh The only way to attend an event was to physically be there. Virtual Attendance Live-streaming is free and is used to build future attendance. @danberger | @HSMAI_SD
  22. 22. During-Event: Disseminating Information The Mobile App Real-time information is distributed digitally through an app, social, and email. The Event Guide Information, including the schedule and attendee list, was distributed through physical collateral. @danberger | @HSMAI_SD
  23. 23. Continuous and Regular Feedback Attendees provide feedback real-time through social media channels/surveys and planners react accordingly. One-time Evaluations Attendees would complete a survey at the end of a meeting. During-Event: Feedback @danberger | @HSMAI_SD
  24. 24. Post-Event: Event Lifespan Events were Finite The life of an event was limited to its allocated time. Events are Evergreen The lifespan of an event extends past its allocated time. People connect and share online afterwards. @danberger | @HSMAI_SD
  25. 25. Post-Event: Event ROI ROI is Measurable Events are considered a marketing product. Their impact can be measured thanks to software and hardware products. ROI was an Unknown Event and meeting spending went into a marketing black hole. @danberger | @HSMAI_SD
  26. 26. Post-Event: Sharing Information Information is Shared Content is distributed far and wide by speakers. It is amplified by participants through live tweeting, live streaming, and social media posting. Information was Withheld Content was held closely by speakers. @danberger | @HSMAI_SD
  27. 27. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes @danberger | @HSMAI_SD Learning Objective #2 & 3
  28. 28. KEY THOUGHT If so much has changed, what are the advances that will shape the next 20 years?
  29. 29. Where machines could replace humans—and where they can’t (yet). McKinsey. @danberger | @HSMAI_SD
  30. 30. Internet Trends 2017 Report. Meeker, Mary. @danberger | @HSMAI_SD
  31. 31. Sapiens. Hariri, Yuval Noah. @danberger | @HSMAI_SD
  32. 32. OBSERVATION We are becoming increasingly reliant on technology to do traditional work.
  33. 33. KEY THOUGHT What can we do prepare? @danberger | @HSMAI_SD
  34. 34. Step 1: Relax.
  35. 35. @danberger | @HSMAI_SD Case Study: The Farmer How to Win with Automation (Hint: It’s Not Chasing Efficiency) ● In 1900, 30 million people in the United States were farmers. ● By 1990 that number had fallen to under 3 million even... as the population more than tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was an era of unprecedented prosperity.
  36. 36. Step 2: Embrace.
  37. 37. Automation ● Starts with a baseline of what a human can do. ● Deploys computers to chip away at these tasks. @danberger | @HSMAI_SD Augmentation ● Starts with what humans do today. ● Figures out how that work could be deepened with technology. Automation vs. Augmentation Adapted from Beyond Automation, HBR, 2015
  38. 38. Automation + Augmentation = Human-centered Automation The use of automation to enhance the capabilities of humans... and compensate for the limitations of human operators. @danberger | @HSMAI_SD Introducing Human-centered Automation
  39. 39. Step 3: Reimagine.
  40. 40. P2P DISCUSSION When you have certain symptoms, do you Google or call your doctor? @danberger | @HSMAI_SD
  41. 41. Doctors that have the world’s medical knowledge at their fingertips and the technology to help them be more effective can devote more of their mental energy to understanding the patient as a person, not just a medical diagnosis. This will change how doctors will interact with patients. @danberger | @HSMAI_SD Redesigning Jobs -- Example: Doctor How to Win with Automation (Hint: It’s Not Chasing Efficiency)
  42. 42. AV techs Learning partners Caterers Experience curators Meeting planners Business event strategists @danberger | @HSMAI_SD What Do Redesigned Jobs Look Like In Hospitality? Hotel sales people Meeting consultants
  43. 43. The 5 Career Choices You Can Make Right Now
  44. 44. @danberger | @HSMAI_SD Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Step In (embrace) Monitor and modify the work of machines. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step Aside (accept) Put your other intelligences (e.g. EQ) to work. Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Five Options for Career Advancement
  45. 45. @danberger | @HSMAI_SD Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  46. 46. @danberger | @HSMAI_SD ● You understand your business well. ● You are the consummate improver. You have a desire to want to see things get better. ● You don’t like redundancy or repetitive work. ● You like to learn new things. ● You are a self-starter. Step Up (grow) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  47. 47. @danberger | @HSMAI_SD Step Up (grow) - Examples ● A meeting coordinator who has mastered their area of expertise and wants to conquer something new. ● A hotel sales professional who wants to go beyond “churning and burning.” ● A revenue manager who has models and software to do their job. ● A hotel marketer who has reached the peak amount of impressions in their target market. Adapted from Beyond Automation, HBR, 2015
  48. 48. @danberger | @HSMAI_SD Step Up (grow) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Get additional responsibility in your current role. ● Be promoted to a new role inside your organization. ● Switch jobs ● Make more money ● Perform your current job better.
  49. 49. @danberger | @HSMAI_SD Step Up (grow) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Create a career path for yourself and set goals to get there. ● Build your personal board of advisors. ● Try new technology solutions and master the ones you choose.
  50. 50. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  51. 51. @danberger | @HSMAI_SD ● You are hyper focused on development and networking ● You are a risk taker ● You are creative ● You are recognized for your special skills and abilities. Step Narrowly (focus) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  52. 52. @danberger | @HSMAI_SD ● A supplier professional who has an industry niche (e.g. pharma or financial services). ● A revenue manager with a unique property that no software will ever understand. ● A hotel marketer with high artistic and creative intelligence. Step Narrowly (focus) - Examples Adapted from Beyond Automation, HBR, 2015
  53. 53. @danberger | @HSMAI_SD Step Narrowly (focus) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Be known as a subject matter expert (SME) ● Connect with people because they are drawn to you by your reputation ● Be respected for your unique expertise
  54. 54. @danberger | @HSMAI_SD Step Narrowly (focus) - L&D opportunities ● Speak at a conference ● Get a certificate within and outside the industry (PMP, HCS) ● Understand the industry and people you serve on a deeper level ● Take more creative/art classes Adapted from Beyond Automation, HBR, 2015
  55. 55. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In (embrace) Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  56. 56. @danberger | @HSMAI_SD Step In (embrace) - Is it for me? ● You are analytical ● You always ask why ● You enjoy puzzles and problem solving ● You love data ● You enjoy budgeting or personal finance Adapted from Beyond Automation, HBR, 2015
  57. 57. @danberger | @HSMAI_SD ● A hotel sales person who likes to help with forecasting. ● A marketing professional who enjoys budgeting. ● A sales director who wants to use their budget for new things (other than headcount). Step In (embrace) - Examples Adapted from Beyond Automation, HBR, 2015
  58. 58. @danberger | @HSMAI_SD Step In (embrace) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Develop a deeper understanding of why things are they way they are ● Help improve your organization and personal productivity ● Become even more technical ● Make way more money
  59. 59. @danberger | @HSMAI_SD Step In (embrace) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn statistics ● Learn about information architecture and effective presentations ● Study visual communication and learn graphic design to create infographics ● Practice giving better presentations ● Join ToastMasters
  60. 60. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  61. 61. @danberger | @HSMAI_SD Where are investors putting their money? Investments in Artificial Intelligence
  62. 62. @danberger | @HSMAI_SD ● You have always been interested in computers. ● You want to understand how things work. ● You are a systems thinker. ● More years in school doesn’t scare you. Step Forward (lead) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  63. 63. @danberger | @HSMAI_SD Step Forward (lead) - Examples ● You are see opportunities from your current role to improve existing industry systems. ● You are in a tangential role to your current one (e.g. sales <> revenue management, marketing <> analytics, sales <> sales operations) ● You have automated parts of your job through new technology. Adapted from Beyond Automation, HBR, 2015
  64. 64. @danberger | @HSMAI_SD Step Forward (lead) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● You’ll reach the top of your field if you can also think outside the box, perceive where today’s computers fall short, and envision tools that don’t yet exist. ● Create personal wealth (if it works out) ● Switch careers
  65. 65. @danberger | @HSMAI_SD Step Forward (lead) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn to code at codeacademy.com ● Create models in Excel ● Attend coding meetups ● Listen to technical podcasts or watch technical youtube talks ● Invest in crypto
  66. 66. @danberger | @HSMAI_SD Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside (accept) Put your other intelligences (e.g. EQ) to work.
  67. 67. @danberger | @HSMAI_SD The Value of Soft Skills Automation Will Make Us Rethink What a “Job” Really Is
  68. 68. @danberger | @HSMAI_SD ● You are a creative person by nature ● You are a social butterfly ● You are charismatic and people are drawn to you ● You love teaching and helping others. Step Aside (accept) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  69. 69. @danberger | @HSMAI_SD Step Aside (accept) - Examples Adapted from Beyond Automation, HBR, 2015 ● A manager who enjoys watching people grow under them. ● A sales rep who brainstorms with her customers. ● An event manager who goes above and beyond to deliver the wow factors.
  70. 70. @danberger | @HSMAI_SD Step Aside (accept) - Ideal outcomes Adapted from Beyond Automation, HBR, 2015 ● Develop the people who work for you. ● Get recognized for being an awesome boss and mentor. ● Build lifelong relationships that go beyond your office.
  71. 71. @danberger | @HSMAI_SD Step Aside (accept) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Develop your soft skills ● Read the Charisma Myth, How to Win Friends and Influence People, or similar books ● Go to more networking events ● Learn more about the arts ● Get an MBA
  72. 72. Make learning a habit. ● ● ● ● Making learning a lifelong habit.
  73. 73. Dan Berger Twitter: @danberger dan@socialtables.com

×