Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Futureproofing your career: Staying relevant in the age of automation

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
The Digital Creative Process
The Digital Creative Process
Chargement dans…3
×

Consultez-les par la suite

1 sur 71 Publicité
Publicité

Plus De Contenu Connexe

Similaire à Futureproofing your career: Staying relevant in the age of automation (20)

Publicité

Plus par Social Tables (20)

Plus récents (20)

Publicité

Futureproofing your career: Staying relevant in the age of automation

  1. 1. Dan Berger Social Tables
  2. 2.
  3. 3. 100 employees Raised $22 million Founded in 2011
  4. 4. 5,000 customers creating 3+ million events with 400+ million participants
  5. 5. We are connecting the hospitality industry through effortless event planning that creates successful face-to-face events.
  6. 6. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes Learning Objectives
  7. 7. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes Learning Objective #1
  8. 8. P2P DISCUSSION How has your profession changed over the past decade or two?
  9. 9. Information Symmetry Planners rely on their networks and online research to learn about destinations before speaking to sales reps. Information Asymmetry Planners used to rely on hotel sales professionals for research and information. Pre-Event: Destination Sourcing
  10. 10. Pre-Event: Event Marketing Permission Marketing Marketers deliver anticipated, personal, and relevant messages to people who actually want to get them thanks to new advertising technology. Traditional Marketing Marketers used to buy email lists, mail invitations, and add everyone to their newsletters.
  11. 11. Pre-Event: Networking Online Participants have access to fellow attendees and technology matches people thanks to algorithms. On Site People let serendipity and networking sessions do all of the work.
  12. 12. An Afterthought There was no real software built for planners or event goers. Integrated Planners think about what objectives they are trying to achieve and use the technology that fits best. Pre-Event: Technology
  13. 13. Online Collaboration Information is centralized online for efficient stakeholder communication. Offline Redundancy Back-and-forth calls, emails, and faxes to coordinate events and communicate changes. Pre-Event: Working Together
  14. 14. During-Event: Educating Attendees Participants Speakers have a dialogue with participants. They use technology to engage them and apply adult learning best practices. Attendees Presenters spoke at attendees.
  15. 15. During-Event: Physically Attending Attending in the Flesh The only way to attend an event was to physically be there. Virtual Attendance Live-streaming is free and is used to build future attendance.
  16. 16. During-Event: Disseminating Information The Mobile App Real-time information is distributed digitally through an app, social, and email. The Event Guide Information, including the schedule and attendee list, was distributed through physical collateral.
  17. 17. Continuous and Regular Feedback Attendees provide feedback real-time through social media channels/surveys and planners react accordingly. One-time Evaluations Attendees would complete a survey at the end of a meeting. During-Event: Feedback
  18. 18. Post-Event: Event Lifespan Events were Finite The life of an event was limited to its allocated time. Events are Evergreen The lifespan of an event extends past its allocated time. People connect and share online afterwards.
  19. 19. Post-Event: Event ROI ROI is Measurable Events are considered a marketing product. Their impact can be measured thanks to software and hardware products. ROI was an Unknown Event and meeting spending went into a marketing black hole
  20. 20. Post-Event: Sharing Information Information is Shared Content is distributed far and wide by speakers. It is amplified by participants through live tweeting, live streaming, and social media posting. Information was Withheld Content was held closely by speaker
  21. 21. 1. Understand the way technology has impacted our careers 2. Discover opportunities to advance our professional development 3. Examine strategies to manage these changes Learning Objective #2 & 3
  22. 22. KEY THOUGHT If so much has changed, what are the advances that will shape the next 20 years?
  23. 23. Where machines could replace humans—and where they can’t (yet). McKinsey.
  24. 24. Internet Trends 2017 Report. Meeker, Mary.
  25. 25. Sapiens. Hariri, Yuval Noah.
  26. 26. OBSERVATION We are becoming increasingly reliant on technology to do traditional work.
  27. 27. KEY THOUGHT What can we do prepare?
  28. 28. Step 1: Relax.
  29. 29. Case Study: The Farmer How to Win with Automation (Hint: It’s Not Chasing Efficiency) ● In 1900, 30 million people in the United States were farmers. ● By 1990 that number had fallen to under 3 million even... as the population more than tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was an era of unprecedented prosperity.
  30. 30. Step 2: Embrace.
  31. 31. Automation ● Starts with a baseline of what a human can do. ● Deploys computers to chip away at these tasks. Augmentation ● Starts with what humans do today. ● Figures out how that work could be deepened with technology. Automation vs. Augmentation Adapted from Beyond Automation, HBR, 2015
  32. 32. Automation + Augmentation = Human-centered Automation The use of automation to enhance the capabilities of humans... and compensate for the limitations of human operators. Introducing Human-centered Automation
  33. 33. Step 3: Reimagine.
  34. 34. P2P DISCUSSION When you have certain symptoms, do you Google or call your doctor?
  35. 35. Doctors that have the world’s medical knowledge at their fingertips and the technology to help them be more effective can devote more of their mental energy to understanding the patient as a person, not just a medical diagnosis. This will change how doctors will interact with patients. Redesigning Jobs -- Example: Doctor How to Win with Automation (Hint: It’s Not Chasing Efficiency)
  36. 36. AV techs Learning partners Caterers Experience curators Meeting planners Business event strategists What Do Redesigned Jobs Look Like In Hospitality? Hotel sales people Meeting consultants
  37. 37. The 5 Career Choices You Can Make Right Now
  38. 38. Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Step In (embrace) Monitor and modify the work of machines. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step Aside (accept) Put your other intelligences (e.g. EQ) to work. Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Five Options for Career Advancement
  39. 39. Step Up (grow) Let the technology do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  40. 40. ● You understand your business well. ● You are the consummate improver. You have a desire to want to see things get better. ● You don’t like redundancy or repetitive work. ● You like to learn new things ● You are a self-starter. Step Up (grow) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  41. 41. Step Up (grow) - Examples Adapted from Beyond Automation, HBR, 2015 ● A meeting planner who has successfully executed and grown her annual programs. ● A hotel sales professional who wants to go beyond “churning and burning.” ● A meeting coordinator who has mastered their area of expertise and wants to conquer something new. ● A sourcing specialist that loves her job but wants to deepen her client relationships.
  42. 42. Step Up (grow) - Ideal outcome Adapted from Beyond Automation, HBR, 2015 ● Get additional responsibility in your current role. ● Be promoted to a new role inside your organization. ● Switch jobs ● Make more money ● Perform your current job better.
  43. 43. Step Up (grow) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Create a career path for yourself and set goals to get there. ● Build your personal board of advisors. ● Try new technology solutions and master the ones you choose.
  44. 44. Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly (focus) Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  45. 45. ● You are hyper focused on development and networking ● You are a risk taker ● You are creative ● You are recognized for your special skills and abilities. Step Narrowly (focus) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  46. 46. ● A meeting planner or supplier professional who has an industry niche (e.g. pharma or financial services) ● An event firm that has focused its value proposition on a certain persona. ● A supplier who has changed their product to resonate with a specific market Step Narrowly (focus) - Examples Adapted from Beyond Automation, HBR, 2015
  47. 47. Step Narrowly (focus) - Ideal outcome Adapted from Beyond Automation, HBR, 2015 ● Be known as a subject matter expert (SME) ● Connect with people because they are drawn to you by your reputation ● Be respected for your unique expertise
  48. 48. Step Narrowly (focus) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Speak at a conference ● Get a certificate within and outside the industry (PMP, HCS) ● Understand the industry and people you serve on a deeper level
  49. 49. Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In (embrace) Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  50. 50. ● You are analytical. ● You always ask why. ● You enjoy puzzles and problem solving. ● You love data ● You enjoy budgeting or personal finance Step In (embrace) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  51. 51. Step In (embrace) - Examples Adapted from Beyond Automation, HBR, 2015 ● A hotel sales person who likes to help with forecasting. ● A meeting planner who enjoys budgeting. ● An event coordinator who designs and studies surveys.
  52. 52. Step In (embrace) - Ideal outcome Adapted from Beyond Automation, HBR, 2015 ● Develop a deeper understanding of why things are they way they are ● Help improve your organization and personal productivity ● Become even more technical ● Make way more money
  53. 53. Step In (embrace) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn statistics ● Learn about information architecture and effective presentations ● Study visual communication and learn graphic design to create infographics ● Practice giving better presentations ● Join ToastMasters
  54. 54. Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward (lead) Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside Put your other intelligences (e.g. EQ) to work.
  55. 55. Investments in Artificial Intelligence
  56. 56. ● You have always been interested in computers. ● You want to understand how things work. ● You are a systems thinker. ● More years in school doesn’t scare you. Step Forward (lead) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  57. 57. Step Forward (lead) - Examples ● You are an individual contributor in the industry who sees opportunities to improve existing systems. ● You are in a tangential role to meeting planning (e.g. revenue management, analytics, or sales operations) ● You have automated parts of your job through new technology. Adapted from Beyond Automation, HBR, 2015
  58. 58. Step Forward (lead) - Ideal outcome Adapted from Beyond Automation, HBR, 2015 ● You’ll reach the top of your field if you can also think outside the box, perceive where today’s computers fall short, and envision tools that don’t yet exist. ● Create personal wealth (if it works out) ● Switch careers
  59. 59. Step Forward (lead) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Learn to code at codeacademy.com ● Create models in Excel ● Attend coding meetups ● Listen to technical podcasts or watch technical youtube talks ● Invest in crypto
  60. 60. Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. Five Options for Career Advancement Step Aside (accept) Put your other intelligences (e.g. EQ) to work.
  61. 61. The Value of Soft Skills Automation Will Make Us Rethink What a “Job” Really Is
  62. 62. ● You are a creative person by nature ● You are a social butterfly ● You are charismatic and people are drawn to you ● You love teaching and helping others. Step Aside (accept) - Is it for me? Adapted from Beyond Automation, HBR, 2015
  63. 63. Step Aside (accept) - Examples Adapted from Beyond Automation, HBR, 2015 ● A manager who enjoys watching people grow under them. ● A sales rep who brainstorms with her customers. ● An event manager who goes above and beyond to deliver the wow factors.
  64. 64. Step Aside (accept) - Ideal outcome Adapted from Beyond Automation, HBR, 2015 ● Develop the people who work for you. ● Get recognized for being an awesome boss and mentor.
  65. 65. Step Aside (accept) - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● Develop your soft skills ● Read the Charisma Myth, How to Win Friends and Influence People, or similar books ● Go to more networking events ● Learn more about the arts ● Get an MBA
  66. 66. Make learning a habit. ● ● ● ● Making learning a lifelong habit.
  67. 67. Dan Berger Twitter: @danberger dan@socialtables.com

×