1.
Meeting in 2025:
Predictions for the Future of Our Industry
Dan Berger
Social Tables
@DanBerger
#MACE16

2.
I am a participant.
I am a planner.
I am a believer.
I am a supplier.

3.
#MACE2016 | @socialtables | 2016

4.
#MACE2016 | @socialtables | 2016
2025

5.
Source: US Bureau of Labor Statistics
There are more meeting planners
in the world.

6.
Meeting planning is a more
strategic function.

7.
Meeting planning is a more
organized, respected, and
common field.

8.
#MACE2016 | @socialtables | 2016
Live events are seen as a viable source
of revenue for many companies.

9.
#MACE2016 | @socialtables | 2016
Experiences are more common
but also more expensive.

10.
Meetings are smaller and more
intimate.

11.
Source: IBISworld, USA Today
The travel industry is more
consolidated.

12.
Meeting and event planning
companies have also
consolidated.
Source: IBISworld, USA Today

13.
Event coordination is
automated.

14.
Meeting space is a commodity.

15.
Group business is now
predominantly booked online.

16.
Our industry is more transparent
than ever.

17.
#MACE2016 | @socialtables | 2016
Hotels serve the group and
luxury markets.

18.
The meeting booking process
has been revolutionized.

19.
Most event software is free.

20.
Hotel sales managers are now
meeting success managers.

21.
#MACE2016 | @socialtables | 2016
Meal replacements are
available to make meetings
more efficient.

22.
#MACE2016 | @socialtables | 2016
Outdoor events must take
place under tented structures.

23.
Desired content is crowdsourced
from attendees.

24.
Peer-to-peer learning is the
most popular education style.

25.
Attendees discover events,
sessions, and people seamlessly.

26.
Some events will be
crowdfunded.

27.
Free events will be expected
by consumers.

28.
#MACE2016 | @socialtables | 2016
Meetings do not have
education because content
will be available online.

29.
Face-to-face interactions are
more coveted than ever.
Source: eMarketer, April 2014

30.
There will be a subscription
model for events.

31.
Event apps no longer exist and their
functionality is native to our devices.

32.
Rooms are setup and
torn down by robots.

33.
Everything planners need is
available on-demand.

34.
1990s 2010s 2030s
Most events will have a virtual
audience.

35.
Attendees meet the right people and
no business cards are exchanged.

36.
Destinations measure their success
by economic impact.

37.
#MACE2016 | @socialtables | 2016
1. Time is the most valuable
resource in business

38.
#MACE2016 | @socialtables | 2016
2. Events are becoming a
strategic marketing product

39.
#MACE2016 | @socialtables | 2016
3. Software is eating the
world

40.
#MACE2016 | @socialtables | 2016
4. We’re transitioning from
bureaucratic hierarchies to
technology-driven networks

41.
#MACE2016 | @socialtables | 2016
5. The sharing economy is
not slowing down

42.
#MACE2016 | @socialtables | 2016
6. Everything is a function
space for meetings and
events

43.
#MACE2016 | @socialtables | 2016
7. Every industry is
consolidating

44.
#MACE2016 | @socialtables | 2016
8. Traditional education is
losing significance, moving
online, and becoming free

45.
#MACE2016 | @socialtables | 2016
9. Business models are
changing to due to
increased competition

46.
#MACE2016 | @socialtables | 2016
10. Technology is
seamlessly integrating into
our lives

47.
#pcma #eventprofs | @socialtables | 2015
6. Everything is a function space for meetings
and events.
7. Every industry is consolidating.
8. Traditional education is losing significance,
moving online, and becoming free.
9. Business models are changing due to
increased competition.
10. Technology is seamlessly integrating into
our lives.
1. Time is the most valuable resource in
business.
2. Events are becoming a strategic marketing
product.
3. Software is eating the world.
4. We’re transitioning from bureaucratic
hierarchies to technology-driven networks.
5. The sharing economy is not slowing down.
10 global trends to be mindful of

48.
#MACE2016 | @socialtables | 2016
Connecting | Q&A
email: dan@socialtables.com
twitter: @danberger
snapchat: danjberger

49.
#MACE16
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