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Meetings in 2025: Predictions for the Future of Our Industry 10/17/17 - MPI OREGON

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Meetings in 2025: Predictions for the Future of Our Industry 10/17/17 - MPI OREGON

  1. 1. Dan Berger CEO Social Tables October 2017 Predictions for the Future of our Industry Meetings in 2025
  2. 2. @danberger | @mpioregon ● Your time is valuable. You’re free to leave any time. ● No one knows everything. Questions welcome whenever. ● Spread the knowledge. Take as many photos and share. Interact with me and the audience... ● me on twitter = @danberger ● MPI on twitter = @mpioregon Presenter-Audience Agreement
  3. 3. I am a participant. I am a planner. I am a supplier.
  4. 4. 100 employees Raised $22.6 million Founded in 2011
  5. 5. Social Tables is a turnkey marketing, sales, and operations platform for venue and hotel events. Sales Operations Your Network Our Network Marketing 100k+ planners Execution Search | Convert Propose Diagram Seat & Check-In product name category
  6. 6. ● Free diagramming for planners ● Free check-in app for planners (Seating will be free soon, too) ● Free search & discovery platform with access to thousands of floor plans at search.socialtables.com Free Planner Essentials
  7. 7. 4,350 customers creating 2 million events with 250 million participants
  8. 8. I am a participant. I am a planner. I am a believer. I am a supplier.
  9. 9. We envision a world where face- to-face events achieve great things Sample of the 40+ awards Social Tables and its leadership have received.
  10. 10. GROUP DISCUSSION How has meeting planning changed over the past two decades?
  11. 11. Information Symmetry Planners rely on their networks and online research to learn about destinations before speaking to sales reps. Information Asymmetry Planners used to rely on hotel sales professionals for research and information. Pre-Event: Destination Sourcing
  12. 12. Pre-Event: Event Marketing Permission Marketing Marketers deliver anticipated, personal, and relevant messages to people who actually want to get them thanks to new advertising technology. Traditional Marketing Marketers used to buy email lists, mail invitations, and add everyone to their newsletters.
  13. 13. Pre-Event: Networking Online Participants have access to fellow attendees and technology matches people thanks to algorithms. On Site People let serendipity and networking sessions do all of the work.
  14. 14. An Afterthought There was no real software built for planners or event goers. Integrated Planners think about what objectives they are trying to achieve and use the technology that fits best. Pre-Event: Technology
  15. 15. Online Collaboration Information is centralized online for efficient stakeholder communication. Offline Redundancy Back-and-forth calls, emails, and faxes to coordinate events and communicate changes. Pre-Event: Working Together
  16. 16. During-Event: Educating Attendees Participants Speakers have a dialogue with participants. They use technology to engage them and apply adult learning best practices. Attendees Presenters spoke at attendees.
  17. 17. During-Event: Physically Attending Attending in the Flesh The only way to attend an event was to physically be there. Virtual Attendance Live-streaming is free and is used to build future attendance.
  18. 18. During-Event: Disseminating Information The Mobile App Real-time information is distributed digitally through an app, social, and email. The Event Guide Information, including the schedule and attendee list, was distributed through physical collateral.
  19. 19. Continuous and Regular Feedback Attendees provide feedback real-time through social media channels/surveys and planners react accordingly. One-time Evaluations Attendees would complete a survey at the end of a meeting. During-Event: Feedback
  20. 20. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. @danberger | @mpioregon Learning Objectives
  21. 21. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. @danberger | @mpioregon Learning Objectives
  22. 22. Post-Event: Event Lifespan Events were Finite The life of an event spanned was limited to its allocated time. Events are Evergreen The lifespan of an event extends past its allocated time. People connect and share online afterwards.
  23. 23. Post-Event: Event ROI ROI is Measurable Events are considered a marketing product. Their impact can be measured thanks to software and hardware products. ROI was an Unknown Event and meeting spending went into a marketing black hole.
  24. 24. Post-Event: Sharing Information Information is Shared Content is distributed far and wide by speakers. It is amplified by participants through live tweeting, live streaming, and social media posting. Information was Withheld Content was held closely by speakers.
  25. 25. @danberger | @mpioregon 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  26. 26. GROUP DISCUSSION What do you think meetings will look like in 10 years?
  27. 27. @danberger | @mpioregon Current trends & supporting data This is the framework A series of mini-predictions Mega prediction
  28. 28. TREND ALERT Hotels are more cognizant than ever of their cost structure.
  29. 29. New JLL report examines global hotel investment trends
  30. 30. @danberger | @mpioregon The way we book ● Owners will demand even higher profit margins. ● Most group business booking will be automated. ● Most group business will be booked direct thanks to matching algorithms. ● Supplier pricing power will be even stronger due to consolidation.
  31. 31. Commissions will decrease significantly.
  32. 32. TREND ALERT Predictable physical work is being replaced by machines.
  33. 33. Where machines could replace humans—and where they can’t (yet). McKinsey.
  34. 34. Deals To Robotics Startups Drop For Third-Straight Quarter
  35. 35. ● The best photographers will know how to fly. ● Robots will replace some security personnel. ● Robot will be used in to setup/teardown events. ● Interacting with robots will be socially acceptable. ● The price of robots will decrease below labor costs. @danberger | @mpioregon Our relationship with machines
  36. 36. Robots will be used in event operations.
  37. 37. TREND ALERT New ways to travel are changing our behavior.
  38. 38. ● Autonomous vehicles will unlock new destinations. ● Homesharing will add inventory everywhere. ● Events could happen anywhere. ● We will have CVBs for virtual venues. @danberger | @mpioregon The destinations we partner with
  39. 39. Remote destinations will compete with traditional ones.
  40. 40. TREND ALERT A new computing platform is emerging.
  41. 41. What’s Next In Computing? Dixon, Chris. | Internet Trends 2017 Report. Meeker, Mary.
  42. 42. ● Site visits won’t be as common. ● Telepresence will be hyper-realistic. ● The way we experience events will change. @danberger | @mpioregon The technology we experience
  43. 43. Virtual and real events will become one.
  44. 44. TREND ALERT We are entering a new industrial revolution centered around artificial intelligence.
  45. 45. Sapiens. Hariri, Yuval Noah.
  46. 46. The fourth industrial revolution: a primer on Artificial Intelligence. Kelnar, David
  47. 47. @danberger | @mpioregon The work we do ● Administrative planning work will be automated. ● Attendee preferences will follow them around. ● Events will have higher ROI because we will rely less on serendipity.
  48. 48. AI will impact events in many ways.
  49. 49. TREND ALERT A new generation is entering our industry and bringing its own set of principles.
  50. 50. @danberger | @mpioregon ● Transparency will be one of our core values. ● Trust will be measured digitally. ● We will be more comfortable sharing information with our industry partners. ● Hotel sales professionals will be measured by the success of their meetings. The way we do business
  51. 51. There will be a culture shift in our industry.
  52. 52. TREND ALERT Events are getting a facelift as face-to-face becomes more coveted.
  53. 53. Internet Trends 2017 Report. Meeker, Mary.
  54. 54. ● User conferences will replace some traditional meetings. ● Large meetings will warehouse smaller ones. ● Influencer marketing will play an important role in driving attendance. ● Influencers will create popup events. ● Festivilized events (“experiences”) will be the norm. @danberger | @mpioregon The DNA of events
  55. 55. Attention will be a planner’s most coveted commodity.
  56. 56. TREND ALERT The meeting planning profession is entering primetime.
  57. 57. ● The value of meetings will be universally understood. ● The meeting planning profession will be more respected. ● Meeting planners will interact with executives on a regular basis. @danberger | @mpioregon The value we bring
  58. 58. The meetings industry will be taken more seriously.
  59. 59. GROUP DISCUSSION What did I miss? What are predictions you anticipate?
  60. 60. @danberger | @mpioregon 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  61. 61. @danberger | @mpioregon Step Up Let the machine do the things that are beneath you and be more strategic. Step Forward Take part in constructing the next generation of computing and AI tools. Step In Monitor and modify the work of machines. Step Narrowly Find a specialty within your profession that wouldn’t be economical to automate. What can you do to stay ahead of the curve? Step Aside Put your other intelligences (e.g. EQ) to work. Adapted from Beyond Automation, HBR, 2015
  62. 62. We’re all born with a natural curiosity. We want to learn. But the demands of work and personal life often diminish our time and will to engage that natural curiosity. Developing specific learning habits can be a route to both continued professional relevance and deep personal happiness. - John Coleman, Passion & Purpose “ Check out slideshare.net/socialtables for this full presentation
  63. 63. ● Free diagramming for planners ● Free check-in app for planners (Seating will be free soon, too) ● Free search & discovery platform with access to thousands of floor plans at search.socialtables.com Free Planner Essentials
  64. 64. Staying in touch twitter: @danberger snapchat: @danjberger email: dan@socialtables.com Give your card to me or Van if you want the slides!

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