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TechysTalk: The Future of Event Tech: Preparing You for 2018 & Beyond!


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TechysTalk: The Future of Event Tech: Preparing You for 2018 & Beyond!

  1. 1. The Future of Event Tech: Preparing You for 2018 & Beyond! Dan Berger Founder, CEO Social Tables
  2. 2. About Social Tables Nearly 300 events have been hosted at STHQ (pictured) since it opened in December 2016. ● More than $22mm raised from top-tier investors. ● Approximately 5,000 customers. ● Over 3 million successful events executed. ● 93% customer retention rate. ● Over 100 Tablers.
  3. 3. Face-to-face interactions must be successful. We are connecting the hospitality industry through effortless event planning to get there.
  4. 4. Group Sales Group Distribution Event Services Event Execution An End-to-End Group Sales & Service Platform for Hotels & Venues to Increase Revenue and Drive Loyalty @danberger | #techsytalk
  5. 5. A Suite of Free Products for Event & Meeting Professionals @danberger | #techsytalk Accurate Diagramming Seating Charts & Check-In Sourcing & Discovery at search.socialtables.com
  6. 6. Trends to watch for #eventprofs
  7. 7. Machines can do many physical things that humans do. @danberger | #techsytalk Source: Where machines could replace humans—and where they can’t (yet). McKinsey.
  8. 8. Machines can understand us as well as we can. @danberger | #techsytalkSource: Internet Trends 2017 Report. Meeker, Mary.
  9. 9. Event tech will leverage the closing gap between human abilities and those of machines. Takeaway @danberger | #techsytalk
  10. 10. Investments are a leading indicator of what’s ahead. @danberger | #techsytalkSource: BI Intelligence, CBInsights Investments in Artificial Intelligence
  11. 11. Takeaway Tomorrow’s event tech will be built on technologies and platforms that are currently not mainstream. @danberger | #techsytalk
  12. 12. Source: Pitchbook Tech acquisitions have been increasing for the past decade. @danberger | #techsytalk
  13. 13. There are not many event tech companies today. IPO Date 2011 2013 1999 ?? Buyout Date 2013 2016 @danberger | #techsytalkSource: CrunchBase
  14. 14. ● A vertical market is one in which all of your customers are in one particular industry. ● A horizontal market is one in which all of your customers use your product to do the same thing, regardless of industry. ● The events industry uses a mix of vertical software (registration, project management) and horizontal software (audience response, apps). Events are neither horizontal nor vertical. @danberger | #techsytalk
  15. 15. Event tech will either consolidate (one big platform) or stay highly fragmented (many little products). Takeaway @danberger | #techsytalk
  16. 16. Event tech has not been thoughtful about opportunities. @danberger | #techsytalk Source: Economic Significance of Meetings to the US Economy (2018). Events Industry Council | Oxford Economics
  17. 17. Event Tech will follow industry spending patterns and focus on the highest grossing categories: F&B and A/V. Takeaway @danberger | #techsytalk
  18. 18. Takeaway @danberger | #techsytalk Large vendors will start offering Event Tech to grow revenues and differentiate.
  19. 19. Intermediaries dominate the group segment. @danberger | #techsytalk Percent of group rooms revenue that is intermediated by third parties Source: Kalibri Labs | U.S. Groups and Meetings | SPECIAL REPORT 2018
  20. 20. There will be on-demand event booking technology to drive down costs & enhance service. Takeaway @danberger | #techsytalk
  21. 21. Case Study: The Farmer @danberger | #techsytalk Source: How to Win with Automation (Hint: It’s Not Chasing Efficiency); Wikipedia ● In 1900, the U.S. had 30 mm farmers. ● In 1990, there were under 3 million ...even as the population tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was an era of unprecedented prosperity.
  22. 22. Automation vs. Augmentation @danberger | #techsytalkSource: Beyond Automation, HBR, 2015 Automation ● Starts with a baseline of what a human can do. ● Deploys computers to chip away at these tasks. Augmentation ● Starts with what humans do today. ● Figures out how that work could be deepened with technology.
  23. 23. Automation + Augmentation = Human-centered Automation Reframing the automation conversation @danberger | #techsytalk The use of automation to enhance the capabilities of humans... and compensate for the limitations of human operators.
  24. 24. Redesigning modern jobs for the future @danberger | #techsytalkSource: How to Win with Automation (Hint: It’s Not Chasing Efficiency) ● Doctors can have the world’s medical knowledge at their fingertips. ● They can use technology to help them be more effective by augmenting their work; and ● Devote more of their mental energy to understand the patient as a person, not a diagnosis.
  25. 25. What do redesigned jobs look like in our industry? @danberger | #techsytalk AV techs Learning partners Caterers Experience curators Event planners Business event strategists Hotel sales people Meeting consultants
  26. 26. The jobs in our industry will be redesigned around technology. Takeaway @danberger | #techsytalk
  27. 27. Soft skills become more indispensable over time. @danberger | #techsytalkSource: Automation Will Make Us Rethink What a “Job” Really Is
  28. 28. Takeaway Despite technological advances, events will realize the most value from human beings. @danberger | #techsytalk
  29. 29. Create better events, together. Get in touch >> dan@socialtables.com Give me your card >> slides in your inbox