MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
Confidential and for intended audience only

MIRUM 2016 |
M a n a g e
M o n i t o r
M o n e t i ze
PERSONALIZATION
User Level
Tracking
Understand User
Engagement
Retargeting Of Users
White Label
Domain
Generate Custom
Back Half
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
URL SHORTENING METHODS
1. API Based
Shortening
2. Dashboard
Widget
3. Automated Bulk
Shortening
M a n a g e
M o n i t o r
M o n e t i ze
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
SALESFORCE MARKETING CLOUD INTEGRATION
1. API Based
Shortening
1.Automated Bulk shortening:
§ Primarily used for promotional
campaigns
§ One time automation setup
o Export long URLs input CSV file
o Import short URLs output CSV file
o Import click report CSV file
2. Journey:
§ Primarily used for transactional use cases
§ Integrate API call in journey via AMPscript
+ = M a n a g e
M o n i t o r
M o n e t i ze
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
REPORTS
§ Click time
§ Campaign
§ Device
§ Operating system
§ Browser
§ IP address
2. Download Reports Via Dashboard:
§ Track overall click rate
§ Track campaign wise click rate
§ Total clicks per URL
M a n a g e
M o n i t o r
M o n e t i ze
1.Daily Reports:
3. Generate QR codes via Dashboard
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
URL TYPES
§ Has limited life
§ Used for marketing campaigns
§ Consume 1 credit point per URL
2. Permanent URL:
§ These URLs do not auto expire
§ It can be created via API or dashboard
§ Limited number of permanent URLs can be generated per account
§ Consume 50 credit points per URL
M a n a g e
M o n i t o r
M o n e t i ze
1.Temporary URL
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
KEY HIGHLIGHTS
M a n a g e
M o n i t o r
M o n e t i ze
Handle Large Volume Competitive
Pricing
Salesforce
Marketing Cloud
Integration
Automated Bulk
Shortening
Mirum’s GoURL is a unique cost-saving, SAAS-based, URL shortener that takes the longer
URLs and transform them into manageable links that almost never exceeds the given
character limit.
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
SAMPLE SMS
© 2021-2022. Mirum India. All Rights Reserved

MIRUM 2016 |
Confidential and for intended audience only
© 2021-2022. Mirum India. All Rights Reserved
SAMPLE DASHBOARDS

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
© 2021-2022. Mirum India. All Rights Reserved
GOURL DASHBOARD

MIRUM 2016 |
Confidential and for intended audience only
© 2021-2022. Mirum India. All Rights Reserved
CASE STUDY

MIRUM 2016 |
CASE STUDY : GOURL FOR Automobile Client
INDUSTRY: Automobile SOLUTIONS: SFMC Implementation & GoURL Integration with SFMC Automation Studio
BUSINESS BENEFITS:
Campaign Links Without GoURL
§ Difficult to Manage
§ Exceeded Character Limit
§ Dreadful Looking Links
§ Unable to Read
§ Non-user Friendly
§ Non-Branded
§ Higher Cost of Campaign Execution
Campaign Links With GoURL
§ Easy to Manage
§ Do Not Exceed Characters Limit
§ Smart Looking Links
§ Easy to Read & Recognize
§ Bulk Creation Reduces Latency
§ Unique Links
§ Easy to Search
§ Easy Setup & Onboarding Process
§ Increased Engagement with Receiver
§ Cost Savings in Campaign Execution
SFMC Integrated With Mirum GoURL Accelerator
§ Mirum successfully implemented GoURL in to run
their adhoc campaigns
§ GoURL with Marketing Cloud Automation Studio
shortens the long URLs and makes it ready for
execution
© 2020-2021 Mirum India All Rights Reserved

MIRUM 2016 |
0.9 Million+
Requests
Handled Every
Month
Ability To
Handle
Multiple
Requests
Every Day
Better TAT In
Bulk
Shortening
99.90%
Success Rate
For Conversion
No Of Clicks &
User Level
Reports
Available
Flexible
and Scalable
Platform to
Meet Changing
Business Needs
MIRUM’S GOURL FOR Automobile Client : BUSINESS BENEFITS
© 2020-2021 Mirum India All Rights Reserved

MIRUM 2016 |
Confidential and for intended audience only
© 2021-2022. Mirum India. All Rights Reserved
For more information or demo, please write to us on
Jeet.gagwani@mirumagency.com
+91 9820155570
abhishek.panwala@mirumagency.com
+91 8484854456